No 9 (2025)

this article is devoted to the study of the design of the Russian-language interface of Chinese cross-border e-commerce platforms, with an emphasis on the analysis of the AliExpress example. The introduction substantiates the relevance of the problem: the rapid expansion of international trade demands effective localization from platforms, since a well-adapted interface promotes increased trust and convenience for Russian-speaking users. The authors point out significant differences in the cultural perception of information and client expectations, which necessitates a comprehensive study in this area. The methodological section of the article describes the applied approach, which includes a combination of qualitative and quantitative research methods. The methods used include analysis of user reviews, expert evaluation of interface localization, interviews with representatives of the target audience, and surveys. Additionally, a comparative analysis with similar platforms was conducted, which allowed for the identification of the strengths and weaknesses of the current solution. Special attention is paid to the analysis of graphic and textual elements of the interface adapted for Russian-speaking users, in order to determine their compliance with the expectations and usability standards. The research results show that the existing AliExpress design for the Russian-speaking audience has significant potential, but it is accompanied by several issues. Difficulties were identified in the interpretation of terms, insufficient adaptation of visual components, and navigation problems, which negatively affect the user experience. Moreover, testing data indicated that the time required to locate necessary functions and products increases significantly due to shortcomings in information structuring. The obtained quantitative indicators confirm the need to adjust the interface to reduce the entry barrier for new users.

the article is devoted to the study of the peculiarities of Lin Yutang's perception of Confucius. In modern science, different ideas about the personality of the founder of Confucianism are common: philosopher, politician, writer, scientist, folklorist, etc. What was Confucius really like? Over the approximately 2,500-year history since his birth, attitudes toward Confucius have changed from extremely positive (“sacralization”) to radically negative – “Criticism of Lin Biao and Confucius.” What are the reasons for such changes? The world-famous Chinese writer Lin Yutang (1895-1976), drawing an exclusively “humane” portrait of Confucius, and gives his answers to these questions regarding the problematic research of Confucius in the field of source study, research methodology, the subjectivity of researchers and objective historical reality. Based on the use of the biographical method of Sainte-Beuve, Lin Yutang comes to the conclusion about the priority of the “Five classics” instead of the “Four books”, as well as the relevance of modern studies of the personality of Confucius and his teachings not only for foreign references in the era of the “turn to the East”, but also for China itself in order to counteract the negative aspects of globalization. To a certain extent, generally accepted criticism of Lin Yutang leans towards his “Taoist subjectivism,” while the analysis of his humanistic and Christian views deserves special attention from researchers. The obtained research results fill out the overall picture not only in the history of research on Confucius, but mainly in the history of research on the work of Lin Yutang.

the authors of the present article regard variability in the sphere of English anthroponyms on the subject matter of English surnames. The aim of the investigation was to study the variable forms of English surnames and show that they can be called variants only conventionally; besides the authors aimed at clearing up the causes of appearance of variability in this sphere of English anthroponymics. In order to fulfill this aim it was necessary to solve the following concrete tasks: 1) on the subject matter of the data of the “Dictionary of English Surnames” by A. I. Rybakin to try and combine the synchronic and diachronic approach to studying of the English surnames demonstrating variability; 2) to study the correlation of notions of variability, synonymity and equivalence; 3) to regard the existing classifications of English surnames; 4) to learn, as far as it is possible, the historical causes, both linguistic and extralinguistic, of appearance of relations of variability in the sphere of English surnames. The practical significance of the investigation consists in the opportunity of using of its results, observations and conclusions in the studying of both theoretical (lexicology of English, country study of Britain and the USA and linguoculturology) and practical courses of the English language at the foreign languages departments of higher educational institutions.

this article tackles the problem of the primary linguistic mechanisms used in argotism formation, the research is based on the lexicon of Russian-speaking drug users. The aim of the work is to examine the productive word-formation methods that ensure the development and functioning of this sociolect. The article analyses place of argot within language variability within the framework of sociolinguistic approach, with an emphasis on diastratic stratification, determined by the social belonging of language speakers. Special attention is paid to productive word-formation processes such as semantic transformations (metaphor, metonymy), derivational models (affixation, affixless method), borrowings (including Anglicisms and elements of criminal argot), and onomatopoeia. The analysis of examples demonstrates that the argot of drug users represents a complex and systemically organized linguistic subsystem, actively utilizing universal language resources for the realization of specific social functions, such as group member identification, conspiracy, and the expression of group identity. The research emphasizes the role of argot in creating a unique communicative space, reflecting the socio-cultural specificities of this environment.

the adoption of the anthropocentric paradigm in the humanities and the rapid development of cognitive linguistics and linguoculturology have led to significant changes in the study of language and a shift in interest towards studying the ideas of ordinary users about language, which allows us to obtain valuable information about language as a social and cultural phenomenon, which indicates the relevance of this topic. The purpose of the article is to analyze naive ideas about the German language based on Mark Twain’s humorous essay “Die schreckliche deutsche Sprache” and German everyday jokes. The analysis of the humorous discourse made it possible to identify which aspects of the language and linguistic phenomena, being objects of comic playing, are particularly difficult to assimilate in the minds of native speakers of German and those studying it as a foreign language. The results obtained can be used in further research that contributes to understanding the mechanisms of the formation of stereotypes and prejudices about languages, improving intercultural communication and teaching methods of the German language.

any language аs а living organism is constantly evolving and enriched with new words. Thus, in recent times a large number оf new words and expressions have appeared in the German language, touching upon а wide variety оf areas of social life. This work is devoted tо the consideration of the features оf the formation of neologisms in the modern German language over the past fеw years. The material fоr the study was provided by the online dictionaries Dudеn, DWDS (Digitаles W?rterbuch dеr deutschen Sprache), LЕO, Neologismenw?rterbuch (owid.dе), Bedeutung Оnline-W?rtеrbuch: Internet, Ph?nomеne und Sprache еrkl?rt. Аs a result оf the conducted research, it wаs established that the most productive methods of word formation are compounding, borrowings, mainly from the English language, and, as а result оf the adaptation of new lexical units, germanization, i.e. the process of adoption by a new lexical unit of the phonetic and grammatical features of the German language. The majority of lexical innovations appeared in the economic and socio-political spheres оf life of German society, which is associated with significant historical events taking place оn the world stage: military conflicts, economic wars, political crises, population migration and, as а result, the interaction оf different cultures. All this has аn impact on modern living languages, including German.

this article examines the impact of digital personalization on the formation of the public sphere, paying special attention to the visibility of news content and agenda polarization in the context of algorithmic recommendation systems. Based on the analysis of modern research and empirical data, it is shown how personalized algorithms form “filter bubbles” and “echo chambers”, limiting users’ access to pluralistic information. The key mechanisms of recommendation systems’ operation are identified, including the analysis of users’ digital traces, optimization of engagement, and prioritization of emotionally charged content. It is established that algorithmic curation contributes to the formation of parallel information spaces, where different groups of users receive fundamentally different sets of news, which increases political polarization. It is shown that personalization not only reduces the diversity of content consumed, but also affects the structure of public debate, creating “parallel agendas”. At the same time, regulating algorithmic bias remains a complex task due to the contradictions between the commercial interests of platforms and the public goals of media pluralism.

this article examines the phenomenon of multimodal reconstruction of context in the translation of Chinese films into Russian, based on the film Me and My Homeland. Culture-specific films face a complex task of conveying meaningful information while considering differences in audience perception across cultures. This study explores how multimodal reconstruction – the use of not only textual but also visual, auditory, and other semiotic elements – facilitates the creation of a holistic translation that most faithfully conveys the atmosphere of the original. Special attention is given to strategies that ensure accuracy and cultural adequacy in the translation. The article also examines the impact of these strategies on enhancing the emotional effect on viewers and on forming a localized narrative that meets the expectations of the target audience. Various methods used to overcome linguistic and cultural barriers are analyzed, along with their role in shaping audience perception and the identity of the translated work.

the research paper presents the development and justification of a methodology for individualizing students' preparation for team competitions in the sport of obstacle racing. The relevance of the topic is based on the fact that in modern conditions of digital and telecommunication life, young people have a low level of physical activity, as well as a degradation of social and communicative competencies, participation in preparation for competitions in a new sport, characterized by a high level of emotionality and requiring teamwork, can resist current trends. The purpose of the study is to organize classes by developing a methodology for preparing students to perform at team competitions, taking into account their physical fitness indicators. To achieve this goal, the following tasks were solved in the study: scientific research works on the issues of physical training of students, organization of trainings with concomitant correction were analyzed; a methodology for preparing students with individualization of training loads was developed and tested. The research methods include the analysis of modern scientific research, physical and functional diagnostics, mathematical statistics, and pedagogical experiment. The conclusions of the work carried out indicate not only an improvement in fitness indicators, but also the formation of students' social competencies.

the article presents a comprehensive analysis of the development of floorball on a global scale. The paper analyzes the dynamics of country membership in the International Floorball Federation (IFF) for the period from 2006 to 2023, examines the international features of the spread of floorball and identifies the main trends in its global development. The study is based on data from the official IFF website and uses geospatial analysis methods to visualize the geographical distribution of participating countries. The results show that as of 2023, 78 countries (45 full and 33 temporary members) are participating in the IFF selection. The leading positions in the development of floorball are occupied by European countries – Sweden, Finland, the Czech Republic and Switzerland, which is due to the historical traditions of winter sports and developed sports infrastructure. Particularly active growth in membership was observed since the early 2000s, when countries in Asia and Africa joined the federations, which became an indicator of the globalization of this type of sport.

the article is devoted to the analysis of the impact of digital technologies on the development of management competencies of additional education teachers through the introduction of a specialized self-diagnosis platform for professional competencies. The study examines in detail the experience of designing and implementing a digital platform designed for self-assessment and development of managerial, digital and professional competencies of teachers. The platform has been developed taking into account modern information technology requirements and includes separate modules for assessing digital literacy, managerial skills and professional skills. The experimental part of the study was implemented on the basis of 13 institutions of additional education and involved 220 teachers. Based on the results of using the platform, there was a significant increase in the level of managerial competencies of EG participants by an average of 23-35%. This result indicates the high efficiency of using digital tools for self-diagnosis and targeted development of professional skills. The practical significance of the research lies in the possibility of scaling this platform to educational institutions in different regions, which opens up new prospects for digitalization and improving the quality of management in the system of additional education. The implementation of this model contributes to the formation of flexible and adaptive educational teams ready for innovation.

this article examines the importance of tactical training in hockey, focusing on the principles and methods of improving the playing skills of athletes. The relevance of the topic is determined by the need to optimize training processes in the context of increasing competitiveness in this sport. The study examines key aspects of tactics at different stages of the game, such as positional play, interaction between players, and decision-making in a limited time environment. Special attention is paid to the analysis of successful strategies applied by teams at various levels, as well as their impact on the performance of matches. The work is based on a combination of theoretical study of existing literature and practical analysis of successful examples. The main objectives of the study are to develop recommendations for coaches and players aimed at improving the skills of reading the game and responding quickly to changing conditions on the ice. The results obtained can be useful for both professional teams and junior clubs seeking to enhance their achievements and improve the overall tactical literacy of the team.

the study analyzes the key challenges and strategic directions for the development of the system of formation of citizenship and national identity of the younger generation in modern Russian realities. The process of education of a patriotic worldview presupposes the comprehensive activities of state and public institutions aimed at the formation of stable value attitudes of young people associated with the awareness of national identity, readiness for selfless service to the Fatherland and protection of its state interests. The significant dissonance between the declared patriotic principles and the real level of civic self-awareness of young Russians is emphasized. A significant part of young people demonstrates a fragmentary, superficial understanding of the essence of patriotism, which indicates the need for a radical rethinking of approaches to the formation of a nationally oriented worldview. A significant part of the younger generation demonstrates a pragmatic approach, characterized by a skeptical attitude towards unconditional attachment to the Motherland in the global socio-cultural space. It is shown that patriotic education in modern Russian conditions is a complex, multi-level system subject to constant transformations. The effectiveness of this system directly depends on the synchronized activities of various social institutions - from educational institutions to youth public organizations. The key challenge is the need to develop flexible, adaptive mechanisms for the formation of citizenship, capable of taking into account the rapidly changing social context and individual characteristics of the modern youth subculture.

the article provides a methodological justification for the process of forming professional stress resistance among medical students, analyzes scientific and pedagogical approaches that form the methodological basis for practical application: humanistic, competence-based, integrative, contextual, complex. The justification was carried out by analyzing the specifics of teaching students at medical universities, as well as reviewing scientific and pedagogical literature. The relevance of the study of the formation of professional stress resistance among medical students has been confirmed. Since we found out that the methodological basis of the process of forming professional stress resistance among medical students in physical education classes includes a set of scientific and pedagogical approaches, it is safe to say that this study is characterized by a multi-scientific approach. As a result, methods and tools have been identified that contribute to the formation of professional stress resistance among medical students in physical education classes.

physical exercise has long been known for its active role in improving physical fitness and maintaining health. Regular moderate-intensity physical activity improves all aspects of human health and is widely used as a preventive and therapeutic strategy for various diseases. It is well known that exercise supports and restores the body's homeostasis at the level of tissues and cells, stimulating positive physiological adaptations that protect the body from various pathological conditions. In this article, we summarize the current understanding of the mechanisms responsible for beneficial adaptations in response to systematic exercise. The purpose of the review is to provide comprehensive information on the vital biological mechanisms by which exercise supports health, opening a window for their use in restorative medicine and recreational physical education.

the article examines media competence as an element of a necessary professional skill that is formed and developed as a result of a purposeful pedagogical process. Since the main goal of media competence is to acquire a set of knowledge in both professional and non-professional areas (in the field of communication), it is undeniable that this knowledge must be taught. With the advent of the digital age, education has undergone significant changes. One of the most significant and inspiring innovations in this field is the integration of media technologies into the educational process. Media, including video, audio, interactive applications, and social media platforms, brings with it many benefits that actively transform the educational space. The modern world is in a constant state of change and development, and media plays a special role in this process. With the emergence of new technologies and opportunities in the field of media, education and training through media platforms are becoming increasingly important. In this context, the profession of media teacher, which combines education and media, is becoming increasingly relevant. As technology advances and new media formats emerge, the profession of media teacher will become more important. In today's world, more and more people are using media to access information, communicate, and learn. This requires qualified specialists who will be ready to work in this field. The article will also discuss the role of a media teacher in modern reality.

the article presents the results of a study on the effectiveness of a comprehensive combat sports program (boxing, sambo) in the psychophysical rehabilitation of military personnel with PTSD. Forty veterans, divided into experimental and control groups, participated in a three-month experiment. Based on psychodiagnostics (PCL-5, BDI-II, STAI) and functional tests (Ruffier test), the experimental group showed a statistically significant reduction in PTSD symptoms, depression, anxiety, and improved physical performance. The program is concluded to be an effective complementary rehabilitation method.

in this paper, the goal and objectives are to study the implementation of professional and labor socialization in pedagogy, socialization is considered as a component of the professional training of a law student in an educational institution, as well as the problems of eliminating the gap that has formed between the professional training carried out and the real need of employers for the competencies of future legal specialists. The organizational and pedagogical environment and pedagogical conditions for the implementation of the model of professional and labor socialization are described, the essence of the mechanism under consideration is not so much in the accumulation of a fixed amount of knowledge as in mastering the methods of their independent acquisition. which contributes to the consolidation of the expected result and is of undoubted practical importance for the successful entry of the student into the profession. To solve the issues related to professional and labor socialization, the article reveals an approach based on the personality-development concept, where the individual acts as the center of the process under consideration and is an active participant in the pedagogical influence.

the article considers the issue of the relationship between speed-strength qualities and the effectiveness of the starting acceleration in sprinters in the annual training cycle. The study examined the level of development of special physical qualities and speed in individual sections of the starting acceleration in short-distance runners. The relationship between the indicators at two stages of observation and changes in this relationship over time are determined. The main trends in changes in the level of individual physical qualities and their impact on the effectiveness of the starting acceleration of short-distance runners are revealed. As a result of the conducted, we came to the conclusion that the increase in the studied indicators occurred unevenly and non-simultaneously, in some cases almost identical changes were characteristic in the first and second semi-annual cycle, in other cases, changes in test indicators were significantly greater in the first macrocycle or in the second. At the same time, all subjects experienced an increase in running speed in the starting acceleration and an increase in the level of special physical qualities, which indicates the advisability of using targeted pedagogical influence.

the relevance of the study is determined by the digitalization of the professional sphere, where written interaction increasingly takes place through emails, messengers, and forums. This shift requires future engineers not only to possess lexical and grammatical competence, but also to be able to consciously plan, structure, and adapt texts in accordance with genre, pragmatic, and sociocultural conventions. The purpose of the study is to identify and systematize the challenges arising in the development of written communication strategies among technical students, as well as to determine methodological guidelines for overcoming them. The findings indicate that strategy development is often fragmented and unsystematic, characterized by a low level of awareness in their application, violations of genre and pragmatic relevance, lack of audience orientation, and the presence of emotional and motivational barriers. The practical significance of the study lies in the possibility of applying its findings to the design of English for Specific Purposes courses for technical university students. The study materials can serve as a basis for developing teaching methods that integrate training in genre-based, pragmatic, and reflective skills, as well as modeling real-life online interaction scenarios, thereby contributing to the enhancement of professional written communication in the digital environment.

the relevance of the research materials presented in this article is due to the following factors: the high level of social demand for the quality of products produced in various industries, including their aesthetic component, and the increased level of government requirements for the professional training of specialists working in the field of design. Based on the analysis of curricula and their practical implementation, the authors identified the problems of university training for future specialists in various artistic and creative fields. In this regard, it is proposed to use a practice-oriented approach as the basis for professional training, which ensures the formation of a set of competencies that are most in demand in practical activities. The article provides a rationale for the educational module «Design Project» developed by the researchers, which contributes to the effective training of future specialists in artistic and creative fields, including graphic design. The authors present a thematic plan for the Design Project module, name the main sections, briefly describe their content, and specify the forms of training (frontal, group, and individual). The publication clarifies the concept of «graphic design» and addresses issues related to the specifics of teaching graphic design. It also provides an algorithm and a set of tasks that must be completed during the implementation of the Design Project module in order to develop key practical competencies.

the success of modern reforms in the education system largely depends on the teacher and the entire system of training teaching staff. European principles of education have not taken root on Russian soil, the rejection of domestic traditions has led to a decline in the quality of education, and attempts to introduce European spiritual values have generated major problems in the field of education of the younger generation. Historical experience should serve as a basis for modern transformations in the education system, including pedagogical education. The formation of a network of pedagogical educational institutions in Siberia and the Far East began in connection with the tasks of introducing universal primary education in the first years of the 20th century, and in 1917 – early 1930s it took place using the potential of pre-revolutionary teacher seminaries and institutes. Since political power in the region repeatedly changed hands during the civil war, the process of forming a Soviet model of pedagogical education was associated with a number of problems. Only with the final establishment of Soviet power in Siberia and the Far East were all-Russian transformations carried out in the system of training teaching staff, the network of pedagogical educational institutions was expanded, which ensured the introduction of universal compulsory education in the region, as well as throughout the country, in rural areas in the amount of a four-year primary school, and in cities and workers' settlements – in the amount of a seven-year school. The expansion of the network of pedagogical universities and technical schools beyond the Urals continued in subsequent years, meeting the needs of the development of the general and vocational education system of the region.

the article considers current problems of teaching combat wrestling techniques to employees of internal affairs bodies in physical training classes. The purpose of this study is to analyze existing methods of teaching combat wrestling techniques to employees of the Russian Internal Affairs Bodies and to identify areas for their improvement. Achieving this goal will help determine the most effective approaches to training employees in the face of modern challenges. The work revealed that the analysis of modern threats and requirements for employee training, the study of traditional and innovative training methods made it possible to identify key aspects affecting the effectiveness of physical training. The main conclusions are that modern challenges require a revision of traditional approaches to training employees in combat wrestling techniques. The integration of innovative technologies, such as virtual reality and simulators, can significantly improve the level of employee training. The most important aspect of improving the effectiveness of physical training is updating training programs taking into account modern threats and including elements of practical orientation, which will allow employees to better adapt to real situations.

the article is devoted to the analysis of the youth educational policy of Russia in the field of military-patriotic education of the youth of the new subjects of the Russian Federation. The subject of the study is military-patriotic events and projects that are currently being implemented in the territory of the new subjects of the Russian Federation (the Republic of Crimea, the DPR, the LPR, the Kherson and Zaporozhye regions). The article presents a systemic and comparative analysis of the implemented projects. The author relies on the available statistical data, regulatory and legal sources. As a result of the analysis of the content of the youth educational policy of Russia in the field of military-patriotic education of the new subjects of the Russian Federation, the author determines the factors and conditions for the implementation of these projects that help and hinder the development of civic-patriotic education in the new subjects of the Russian Federation. The factors contributing to this process include – state-organized activities within the framework of the program of patriotic education of citizens of the Russian Federation; patriotic attitudes in the university environment; thematic actions, projects of various scales, increasing the prestige of Russia, its victories during the SMO; an increase in hours for studying history. The author points out the active work of the state in the field of implementation of military-patriotic education. In universities, separate programs of patriotic education are being developed, youth public organizations, student associations of patriotic orientation are functioning; volunteer activities are developing; military-patriotic competitions and festivals are held. However, it is obvious that the organization of the process of military-patriotic education, especially in a university, should rely on resources, including resources in the field of normative and legal regulation of this sphere, the creation of a structured methodology for the implementation of the strategy of military-patriotic education.

this article presents a comprehensive study of modern approaches to overcoming communication difficulties in children with autism spectrum disorders (ASD). It includes a detailed consideration of the evolution of scientific concepts regarding the etiology and pathogenesis of this disorder, the role of verbal and non-verbal interaction in the formation of higher mental functions of personality, as well as effective strategies for correcting deficiencies in communicative sphere. The paper provides an analysis of tested pedagogical technologies and specialized educational programs aimed at stimulating speech development and increasing the level of socio-communicative competence in children diagnosed with ASD. The necessity of early diagnosis of disease symptoms, integration of interdisciplinary teams of specialists, individual selection of rehabilitation measures, and active involvement of family members in therapeutic and correctional process is justified. Additionally, attention is drawn to promising directions for further fundamental research dedicated to studying peculiarities of cognitive-linguistic activity and specifics of forming communicative competencies in individuals with this nosological form.