Media literacy in the context of improving the effectiveness of the educational process

the article presents research materials on the use of multimedia technologies in the educational process, as well as their impact on communication and, above all, on education. Almost any modern person spends more than 11 hours a day interacting with media. On average, adults watch TV for about 8 hours every day, and children between the ages of two and almost adulthood spend about 25 hours a week watching TV. According to the National Union of Family Associations (UNAF), minors spend about 154 hours of productive time with their parents and 850 hours with their teachers every year, while they spend about 1400 hours in the media space. The role of media in people's lives and the educational process is constantly increasing. Therefore, it is important to develop media literacy, which allows you to learn both the specifics of behavior in the media and to acquire or improve the ability to communicate in the media space, as well as to respond to print, television, radio, cinema, and video. Today, media education is of key importance in the context of preparing the younger generation to achieve their life goals, including professional goals. The modern information society also requires the younger generation to be able to perceive a variety of information, develop the ability to understand, recognize, analyze, and select information, as well as to analyze the impact of information on their own and others' mental health, and to master non-verbal communication techniques using technology. These goals are intended to be achieved through the creation of a new information space. This publication is based on the need to develop media literacy skills.

media literacy, learning effectiveness, development, and communication