Practice-oriented training of specialists in graphic design in the process of implementing the design-project module

the relevance of the research materials presented in this article is due to the following factors: the high level of social demand for the quality of products produced in various industries, including their aesthetic component, and the increased level of government requirements for the professional training of specialists working in the field of design. Based on the analysis of curricula and their practical implementation, the authors identified the problems of university training for future specialists in various artistic and creative fields. In this regard, it is proposed to use a practice-oriented approach as the basis for professional training, which ensures the formation of a set of competencies that are most in demand in practical activities. The article provides a rationale for the educational module «Design Project» developed by the researchers, which contributes to the effective training of future specialists in artistic and creative fields, including graphic design. The authors present a thematic plan for the Design Project module, name the main sections, briefly describe their content, and specify the forms of training (frontal, group, and individual). The publication clarifies the concept of «graphic design» and addresses issues related to the specifics of teaching graphic design. It also provides an algorithm and a set of tasks that must be completed during the implementation of the Design Project module in order to develop key practical competencies.

practice-oriented competencies, graphic design, design project, art graphics, and design product