No 10 (2025)

this article is devoted to the theoretical analysis of the mechanisms of public opinion formation on the Taiwan question in the digital media environment. The study reveals the complex interaction of key factors: strategies of actors, conflicting narratives and transformative properties of digital platforms. The particular vulnerability of the topic to manipulation is emphasized due to historical and legal specifics, geopolitical sensitivity and emotional load. The author proves that the digital environment not only reflects but also amplifies the risks of disinformation, polarization and escalation of tensions that threaten the international consensus on China's territorial integrity. The article substantiates the need for further study of media strategies, methods of countering disinformation and the influence of new technologies to predict trends and strengthen regional stability.

the article is devoted to the problem of language representation of the intertextual concept in the lyrics of the modern British poet D. Hill. Various approaches to the phenomenon of intertextuality are explored, in particular, this phenomenon is considered in relation to interdiscoursivity, from the standpoint of conceptology, as well as from the point of view of the intertextual nature of human thinking in general. It is argued that intertextuality as a phenomenon of postmodern creativity is a cognitive practice based on the combination of various cultural layers, implemented through innovative linguistic means. As a result of intertextual cognitive practice, an intertextual concept is defined – a complex mental formation that includes numerous artistic meanings borrowed from various cultural spheres and acquiring new connections within a particular work due to a unique language realization. As a result of the analysis of D. Hill's lyrical texts, the intertextual concept of "cultural and historical experience" was revealed, expressed by unique author's means of different levels of language. As a result of the analysis of D. Hill's lyrical texts, the intertextual concept of "cultural and historical experience" was revealed. It is established that this concept is represented by such linguistic means as historical, cultural and animalistic reality; historical, geographical, literary, mythological and religious allusion; metaphor, as well as intertextual metaphor; paradox; quotation in Latin, including modified; stylization; stylistic contrast; anaphora; a stream of consciousness. Innovative linguistic means such as intertextual historical information and augmented allusion have been identified. The author comes to the conclusion that the leading ways of artistic expression of this intertextual concept are allusions, realities, as well as metaphors based on them. The other language tools act as additional to them.

this paper is devoted to the comparative analysis of the opposite symbol "top-down" in Russian and Chinese linguistics. The spatial image "top-down" is one of the most important universal images firmly fixed in the minds of the Chinese and Russian peoples. In line with linguistics, a symbol is a way of value, in which there is a landmark picture of the world in different cultures. Studies of symbolic images of trends reveal differences in ethnic assessment orientation and the characteristics of the mentality of the peoples being compared. This article includes examples of top-down units with similar and different cultural representations in Chinese and Russian.

the article deals with the communicative and pragmatic features of euphemisms in modern Spanish news discourse. The study systematizes and describes linguistic means of euphemization used within the manipulative strategy in television news broadcasts. Previous studies were primarily carried out using the written type of discourse, which guarantees the originality of this article and its relevance for scholars who study media discourse. The analysis is based on a corpus of euphemisms extracted from daytime news programs aired by three Spanish television networks: RTVE, Antena 3 and Telecinco. The article categorizes and systematizes the empirical data, as well as explores morphological, syntactic, lexical and stylistic means used as euphemistic substitutions in TV news. The analysis reveals that the dominant communicative tactics facilitated by euphemisms are obfuscation and paralipsis. The pervasive use of euphemistic resources is caused by the genre-specific, linguistic, and pragmatic features of TV news, including its informational, regulatory and persuasive functions: appealing to mass audiences’ emotions, predominance of oral-literary norms, partially prepared speech and tight timeframes. The materials and conclusions of this study may be useful to Spanish language researchers, as well as researchers in linguistic pragmatics and discourse theory.

the article examines the value-based meanings of the concept SUSTAINABLE FASHION within contemporary media discourse. The aim of the study is to identify, describe, and systematize the value meanings of the concept SUSTAINABLE FASHION in modern English-language media discourse through a linguoaxiological analysis of its linguistic representation. The research hypothesis posits that the concept SUSTAINABLE FASHION functions as a regulative concept in contemporary media discourse, with its semantic content predominantly shaped by a value component expressed primarily through ethical and utilitarian types of evaluation. The study employs an integrated methodological approach, combining methods of linguoaxiology, discourse analysis, and componential analysis. The findings may be applicable in teaching courses in linguistics, intercultural communication, ecolinguistics, and media studies, contributing to the development of students’ critical thinking in the context of current global challenges.

in the study of the cultural connotation of phraseological vocabulary, special attention is paid to phraseological units containing zoonymic elements, as they occupy an important place in the system of the national language and culture. This is due to the significant role that zoonymic elements traditionally play in the formation and development of the "linguistic personality," as well as in reflecting the cultural values, worldview, and historical experience of the people. Their active and diverse use in fiction, journalism, various types of aphorisms, and everyday communication demonstrates the deep connection between language and culture, as well as the richness of figurative means of expression. This article provides a detailed analysis of the zoonymic phraseology of the Bashkir language. This layer includes a wide range of expressions based on the comparison of humans with animals and birds, making it one of the most common forms of linguistic nomination worldwide. Through these comparisons, humans have come to understand their environment, their nature, and their place in the world, as well as their own identities.

the article is devoted to a comparative analysis of Russian and Chinese models of studying political metaphor based on the concepts of social metaphor and artifact metaphor. The political discourse of Xi Jinping and Vladimir Putin is considered as empirical material, which allows us to identify nationally specific features of metaphorical modeling in political rhetoric. The methodological basis of the study combines cognitive-discursive analysis and elements of critical discourse analysis, which provides a comprehensive consideration of metaphor as a tool of ideological influence and the formation of the image of power. Common features in the use of metaphors for the legitimization of political course, as well as differences reflecting the cultural, historical and socio-political context of the two countries are revealed. The results obtained expand the understanding of the intercultural specificity of political metaphor and contribute to the development of comparative linguopolitical science.

proverbs are the essence of national thought, they are both linguistic and cultural phenomena. By analyzing the similarities and differences among Chinese, British, and Russian proverbs, it is evident that they share similarities in origin, structure, and function, but also differ due to geographical factors, religious beliefs, and values. Take comparative phrases containing animal images as an example, these three languages have similar images and cultural connotations; Same image, different cultural connotations; Different images have the same cultural connotations; There are four situations where the image and cultural connotations are completely different. There are also significant differences in the ethnic cultural connotations reflected and manifested by animal images. Comparative research on this is not only helpful for learning Chinese and Western languages and cultures, but also conducive to the smooth progress of cross-cultural communication.

the article describes the process of concept formation (using the example of the concept AMERICA) as an element of the linguistic worldview of a native Russian speaker. Objective: to present the qualitative characteristics of a concept in the form of a multi-level information system reflecting their development as a natural evolutionary process of acquiring new qualities. The research hypothesis: identifying the patterns of the evolutionary process of a concept based on its linguistic explication and presenting these patterns in the form of an information model will make it possible to identify the qualitative characteristics of the phenomenon under study, as well as to describe it. Methods: etymological analysis, cognitive-semantic analysis, content analysis, system-categorical method of “Finite information flow". Results: the semantic development of the lexeme AMERICA is defined and described, the stages of the evolutionary development (logical levels) of the concept are identified and consistently presented, allowing it to be identified as a unit of thought; a model of the evolution of the concept as an information system using the “logical level” parameter is constructed and described. Conclusions: as a result of the research, an information model has been developed that reflects the process of concept evolution and reveals the essence of the concept, which serves as the basis for further research on the mechanisms of concept formation as a phenomenon, determining the conditions for effective management of its development. Areas of applicability of the results: research programs for the study of the structure of concepts, their classification or typologization in the system-categorical aspect. The proposed model can serve as a tool in the implementation of practical activities – the purposeful design of a certain concept in the linguistic consciousness of a native speaker of Russian culture.

at the intersection of linguistics and translation studies, key representatives of the Western linguistic trend in translation theory – Roman Jakobson, John Catford, Eugene Nida, and Peter Newmark – explained the concept of translation equivalence from different perspectives. However, differences in emphasis on equivalence components lead to different effects in translation practice when applying different theoretical approaches. In this article, using the example of various translations of “Lunyu” (“Conversations and judgments”) through the analysis, the effects of four types of translation equivalence are revealed: the effect of information balance, the effect of preserving meaning during the transformation of form, the effect of cultural adaptation, and the effect of expressing the author’s intention taking into account the interests of the reader. The purpose of the study is to suggest ways to apply translation theories and further explore the concept of equivalence.

this study focuses on the material «On Alchemy» published in the Historical, Genealogical, and Geographical Notes on the Vedomosti and investigates the strategies employed in early 18th-century Russian publicistic discourse to challenge pseudoscientific knowledge claims. The analysis of the text – whose stated aim was to acquaint readers with available evidence regarding the practices of alchemists – demonstrates a wide repertoire of argumentative techniques directed against fabricated or spurious data. These include rational procedures such as direct refutation, appeal to more authoritative sources, use of counterexamples, reductio ad absurdum, demonstration of contextual incongruity, and source criticism, as well as socio-moral strategies, notably appeals to ethical norms and values, and the use of contrastive oppositions.

the aim of the current research is revealing of the functional and generic specifics of paratext in modern English detective novel. By means of R. Galbraith’s, L. Clarke’s and S. Durrant’s prose analysis it has been found out that such elements of paratext as a heading and epigraphs not only perform introductive, informative and dialogizing functions, but also serve as a means of characterization (Cormoran Strike’s erudition, Owen Quine’s vindictiveness and Verity Baxter’s mental disorders). Paratext possesses multifunctionalty depending on the author’s creative intention. In R. Galbraith’s novels quotes from classical ancient Roman and ancient Greek works, those of Elizabethan drama and rock-band’s lyrics are used as epigraphs. In L. Clarke’s novel epigraphs have a metafictional character, as they are quotes of this very novel’s heroine. S. Durrant uses dictionary definitions and a list of items that were found by the main character as epigraphs. The study of paratext’s types and functions in modern literature by means of complex approach seems to be promising, as it will enable us to look from a different angle at the nature of fiction, to ananlyze the specificity of paratextual elements perception by readers.

the article complements the interpretation of data described in a previously conducted study. It examines the results of a 2025 study on the phonetic phenomenon of palatal assimilation of labial consonants before velar consonants in the speech of Russian-speaking residents of Saratov. The research object is the retention of various phonetic variants in modern Russian, and the subject is the reasons for the retention of this phenomenon in the Saratov regiolect. The aim of the work is to explain the retention of assimilation from a sociolinguistic perspective. The article analyzes some existing linguistic and sociolinguistic interpretations of this phenomenon, identifies contradictions with traditional theories (such as Optimality Theory), and formulates new explanations based on the concepts of social indicators and the additional distribution of non-assimilated forms in the more popular norm variant and assimilated forms. Special attention is paid to the influence of social identity and the historical prestige of phonetic forms as factors affecting the retention of palatal assimilation in the studied region. The study results confirm the importance of the sociolinguistic approach for understanding the mechanisms of preserving regional linguistic features in variants of modern Russian literary language.

the poetry of Rasul Gamzatov, for all its philological and philosophical significance and scale in the linguistic and linguistic-cultural aspects, has not been sufficiently studied. In the cultural heritage of Dagestan, an important place is occupied by the artistic heritage of the outstanding poet Rasul Gamzatovich Gamzatov, whose name is known not only in Russia, but also in many countries. The creative work of the writer from the literary standpoint has repeatedly become the object of research, but the features of his language, which laid the phenomenal, on the one hand, and traditionality, on the other, was not the object of linguistic analysis. Especially important is the study of the components of his linguistic personality, which reveal the author's individuality. In this study, attention will be focused on the expressive means by which the individual features of his idiostyle are formed. In particular, in this article we consider the substantive repetition and identify its functions in the poetic work of the author Gamzatov. This type of repetition, presented in the poetic texts of the author, supports the rhythm of the poems, increases the semantic load of the keywords of the poetic text. Poetic works written in the native Avar language by Rasul Gamzatov confirm the richness of language resources and the ability to create with their help texts of different genres and different depths: from everyday narratives to philosophical reasoning. The author masterfully uses language capabilities and at the same time brings his own special words and constructions that make him a recognizable, unique writer.

The emergence of cinema has become the reason that in modern society books are often perceived through the prism of cinema culture. The relevance of this study is due to the prevailing popularity of cinema over literary works at the present time. The purpose of the work is to determine the possibility of choosing a form of acquaintance with an original work of fiction (book, play, etc.) by watching its film adaptation (film, TV series, etc.). The main method of research was comparative analysis. Research hypothesis: currently, teenagers prefer watching a movie to reading books in order to familiarize themselves with a work of fiction, therefore it is necessary to determine whether the content, plot and characters of the main characters of the film adaptations of works of art correspond to their primary sources. The object of the research is the literary work of W. Shakespeare “Romeo and Juliet” (translated printed version) and film adaptations of the work in 1936, 1968 and 1996. According to the results of the study, the main characteristics of the artwork and its film adaptations coincide. Thus, watching a film adaptation of a work of art can be used to familiarize yourself with the original work. However, it has been established that film adaptations and printed versions of works of fiction have some differences. This circumstance gives us the right to recommend to interested readers familiarization with the original work of fiction in addition to its film adaptations for a more complete and correct understanding of the author's intention and the formation of their own point of view on the problems of the work of art. We believe that the results of this study can be used as an aid in the formation and modification of educational and methodological programs in the discipline “Literature”, “World Literature”, etc.

the study is devoted to the problem of tutoring support for students from African countries in the educational space. Based on the analysis of scientific and theoretical sources, the main problems of adaptation of students from African countries were identified, namely academic difficulties, socio-cultural differences, acculturation stress. The article substantiates the need for tutoring support as an effective practice for integrating foreign students into the educational space. The authors propose and describe a model of tutoring support for students from African countries, including navigational-target, content-subject, process-technological and evaluative-reflective components.

the article is devoted to the analysis of the scientific and pedagogical activity of the outstanding Soviet didact M.N. Skatkin during the Great Patriotic War of 1941-1945. The study reveals a combination of patriotic service and productive scientific work in the extreme conditions of wartime. Aspects of the scientist's activity as a member of the national militia and subsequent inclusion in scientific and methodological work are considered. The article analyzes Skatkin's contribution to the creation and organizational development of the Academy of Pedagogical Sciences of the RSFSR as a central scientific institution. The approaches to solving the problems of education in wartime conditions are revealed. The study demonstrates the importance of scientific activity for ensuring the development of pedagogical science in a critical period of history. The work is based on archival materials, scientific publications of the period under study, and memoir sources. The analysis shows the transformation of research priorities under the influence of military conditions and the formation of new conceptual approaches to the problems of education. The results of the study contribute to understanding the mechanisms of the development of pedagogical science in extreme historical conditions and the role of individual scientific contribution to the preservation of scientific traditions.

the article is devoted to a comparative analysis of environmental education programs for military specialists in Russia, the USA, Germany, China, and Belarus. The study identifies key trends, differences, and prospects for integrating environmental knowledge into military education, emphasizing the role of environmental security in modern military strategies. A comparative analysis of the curricula of military universities has been conducted. Regulatory documents (Federal State Educational Standards, NATO STANAG, and national laws) have been studied. The article discusses the main methods of training, the target audience for these programs, and the teaching tools used in different countries, ranging from theoretical to practical (field) methods, including the use of artificial intelligence and big data to simulate environmental risks and create various scenarios. The article also highlights the advantages and disadvantages of these programs in different countries.

in the modern world, alcohol and tobacco are perceived by people as a normal phenomenon. The worldview of modern adolescents and adults allows for the idea of the naturalness of self-poisoning with these poisons, despite the available knowledge about the harmful effects. And this problem requires a theoretical understanding. In educational institutions designed to prevent bad habits, most of the activities carried out are aimed at minimizing the level of involvement in the use of psychoactive substances. As a rule, when conducting these events, the ideological foundations of the emergence of pro-alcohol or sober beliefs are not affected. The issues of forming a sober worldview are poorly understood and require a scientific approach in theoretical understanding, since this is an important aspect of pedagogical and psychological work with students. The emergence of the pedagogy of sobriety to a new ideological level necessitated the development of a conceptual and terminological apparatus of the theory of sobriety, eliminating ambiguity and ambiguity when using certain terms in pedagogical support of the process of forming a sober worldview. The objectives of this study were to develop the concept and definition of a “sober worldview”. The author's understanding of the concept of “sober worldview” is proposed, formulated using a semantic method. The definition of the concept of a sober worldview was formulated using a categorical-systematic methodology using the method of “Formal-logical definition of the concept” based on the idea of triadicity. The significance of this work lies in the development of the conceptual framework of the subject area of the pedagogy of sobriety, which allows not only a more conscious approach to the organization and conduct of measures to prevent bad habits, but also to increase the effectiveness of these measures.

the article is devoted to the problems of assessing the residual knowledge of physics in first-year students of regional transport universities. A survey was conducted among first-year students who entered the Siberian State University of Water Transport (SSUWT) in 2024. A total of 100 students took part in the study. The questionnaire included 25 questions related to basic physical concepts and laws that are necessary for successful study of the physics course at the university in the technical areas of training of transport universities. It was found that the students participating in the survey coped with an average of only 23% of the tasks related to basic physical concepts and laws. Most of the respondents encountered great difficulties in answering fairly simple questions related to such topics as torque, power, electric current, magnetic field and the law of conservation of charge. The results of the study confirmed the need to revise approaches to teaching physics in universities. It is recommended to introduce additional entrance control in physics and other natural science disciplines, as well as to develop individual learning paths that take into account the level of residual knowledge of first-year students. To increase motivation, it is proposed to hold popular science events and competitions related to physics. To strengthen interdisciplinary links, it is envisaged to involve teachers of special disciplines in the development of joint teaching aids with physics teachers. It is expected that the proposed measures will compensate for the lack of school knowledge in physics and increase students' motivation to study it.

the article presents the results of a study on the formation of media competence in future teachers. The relevance of the research is determined by the increasing role of media technologies in the educational process and the need to prepare teaching staff capable of effectively integrating media resources into their professional activities. The essence of the concept "media competence of a future teacher" is revealed, and its structural components are defined, including cognitive, activity-practical, motivational-value, and reflexive-evaluative elements. A diagnostic system for assessing the level of media competence formation is proposed and scientifically substantiated, and typical deficiencies in media training of beginning teachers are identified. A system for evaluating the level of media competence formation is proposed, and typical deficiencies in media training of beginning teachers are revealed. Based on the results of experimental work, recommendations for integrating media education components into the teacher training system are formulated. The article may be of particular interest to researchers in the field of media education, leaders of pedagogical universities, organizers of professional development programs for teaching staff, as well as for young professionals interested in developing their media competencies and promoting socially significant educational initiatives.

the study examines the effectiveness of the use of aerobic exercises in the process of physical education for students with coordination dysfunctions classified as a special medical group (SMG). Specialized sets of exercises have been developed and tested, and the dynamics of functional indicators at various stages of the pedagogical experiment has been evaluated. The results indicate a significant improvement in the overall level of physical fitness while maintaining the stability of coordination functions, which confirms the safety and expediency of using aerobics in adaptive physical education.

the introduction of a process-oriented research model will improve the quality of professional training for future teachers. In this regard, it is important to consider part of the organizational block of the model of organizing students' research activities in a process-oriented learning environment at a pedagogical university as an initial component of the model's formation and implementation. The paper focuses on the features of a process-oriented approach, describes the components of students' research activities in a process-oriented learning environment, and discusses the organizational unit for implementing this model in a pedagogical university.

the creation of special educational conditions for people with intellectual disabilities is an important area of the educational system aimed at supporting and developing the potential of each individual. This helps people with disabilities not only to gain knowledge, but also to develop the skills of independent living, communication and socialization. The study of the specifics of educational conditions for people with intellectual disabilities allows us to identify a number of components necessary for personality formation. The research is aimed at discussing the advantages of the COMET model in relation to the organization of pedagogical conditions for students with intellectual disabilities. The work is proposed in the following stages: diagnosis and analysis of the initial level of cognitive impairment in students with intellectual disabilities; setting goals and objectives with an emphasis on practical training (since the model COMET); development of an individual training plan; implementation of the training plan; monitoring and evaluation of progress; plan adjustment and setting new goals; social adaptation and support; postgraduate support.

in this article, the author examines the problem of distinguishing beneficiaries who unlawfully assisted in the withdrawal of assets of an insolvent debtor from those who lawfully benefited from such benefits. The difficulties of proof, the excessively concise regulation of this issue in the legislation and the abstract explanations of the Supreme Court of the Russian Federation create a situation for bona fide participants in the turnover of the impossibility of fulfilling the burden of proof and legal uncertainty. The low percentage of enforceability of judicial judgments on debt collection and the need to respect the rights of law-abiding subjects of civil law relations require finding a fair balance between the interests of creditors of an insolvent debtor and those persons who "benefit" from transactions with him.

in this article, the author analyzes the key features of a Convertible Loan Agreement under Russian law and provides examples of structuring M&A transactions via CLA. Conducting a comparative analysis of this instrument with its American equivalents SAFE and KISS, the author emphasizes some regulatory loopholes of this institution in Russia and drawbacks of control over the conversion process by the parties to the agreement. It is emphasized that the current regulation of the conversion mechanism is still associated with the preservation of creditor risks, while legal solutions allow to manage them effectively and reveal the investment potential of a Convertible Loan Agreement in M&A transactions from a new perspective. In conclusion, the author proposes a number of legislative novelties and regulatory amendments that would make convertible loans more attractive for private capital and institutional investors.

the article analyzes the legal regulation of shared ownership in Russia and the specifics of the implementation of the pre-emptive right to purchase a share, with an emphasis on the identified problems and methods of their solution. Particular attention is paid to conflicts between co-owners caused by their unfair behavior, as well as the lack of clear criteria for assessing the misuse of rights. The research material is based on the norms of the civil legislation of the Russian Federation, including the provisions of the Civil Code, as well as reviews of the judicial practice of the Supreme Court of the Russian Federation. The research method included an analysis of scientific commentaries and publications on civil and property law, as well as a comparative legal analysis of foreign norms. As a result of the research, the current state of the legal regulation of shared ownership in Russia was reviewed and specific recommendations for its improvement were proposed. It has been established that the existing mechanisms for protecting the rights of co-owners, enshrined in the Civil Code of the Russian Federation, face serious practical difficulties and shortcomings. At the same time, key issues are highlighted, including the predominance of shared ownership of residential real estate and the need to increase the level of protection of participants in shared ownership. Thus, as possible solutions, it is proposed to establish a minimum share size, improve the mechanism of preferential acquisition and consolidate the majority principle of management of common property, which will increase the effectiveness of law enforcement and ensure reliable protection of the rights of co-owners. In conclusion, the abuse of the right in shared ownership is a complex problem, complicated by gaps in legislation and unfair actions of participants. To solve it, it is necessary to modernize the legal regulation, establish a minimum share size and introduce effective management mechanisms and pre-trial dispute resolution.

the article examines the main criminological features of the personality of criminals who commit extortion. The socio-demographic, psychological and behavioral characteristics of this category of offenders are analyzed. The study is based on the analysis of judicial practice and scientific works of recent years. Typical personality traits of extortionists, factors contributing to the formation of criminal behavior are identified, and measures for the prevention of this type of crime are proposed. Special attention is paid to the motivational sphere of criminals and the mechanism of decision-making about committing extortion.

the article examines the organizational structure and some features of the powers of courts that exercise judicial control functions in criminal proceedings in the former Soviet republics. The article examines the criminal procedure legislation and legislation on the judicial system of these states. Comparative legal and formal legal methods are used, the historical and legal method is used to identify the reasons for the appearance of specialized judges in the criminal process and the evolutionary development of this institution. The positive and negative practical experience of investigating judges is compared and analyzed, and the usefulness of using this institution in Russian legislation to increase the effectiveness of judicial control is assessed. The author suggests his own model of the organization of judges who implement judicial control in domestic criminal proceedings based on existing practice.

the article examines current problems of applying administrative liability for violations of customs legislation under conditions of transformation of Russia's foreign trade relations during 2020-2024 period. The author conducted comprehensive analysis of law enforcement practices of customs authorities, identified systemic deficiencies in the institute of administrative liability in customs sphere. The methodological framework comprised general scientific and specialized legal research methods, including statistical analysis of law enforcement practices. Empirical foundation includes data from Federal Customs Service of Russia on violations during 2020-2024 period, judicial practice materials covering more than 500 administrative violation cases. The research demonstrates significant changes in customs violations structure: substantial increase in currency violations share from 23.1% to 33.5%, decrease in traditional customs rules violations. Low efficiency of administrative legal impact was revealed, manifested through growth in cases terminated due to insignificance (from 12.3% to 24.8%), increase in appealed decisions share (from 31.2% to 51.2%) and critical decrease in fines collectability (from 76.4% to 67.1%). The author substantiates necessity for conceptual reconsideration of approaches to administrative liability in customs sphere considering digitalization of customs procedures and geopolitical changes. Main law enforcement problems were identified: insufficient practice unification, qualification difficulties, procedural violations during case proceedings, uncertainty in insignificance criteria. Research results enabled formulation of scientifically grounded proposals for improving administrative liability institute in customs sphere. A system of measures was proposed for practice unification through adoption of Federal Customs Service methodological recommendations, procedure improvement using digital technologies, expansion of administrative penalties arsenal including alternative sanctions, strengthening enforcement mechanisms for decisions. Special attention was devoted to necessity of legislative consolidation of violation insignificance criteria in customs sphere, establishing specifics of liability application for violations committed using information technologies. Feasibility of implementing international experience in applying alternative administrative impact methods was substantiated. Practical significance lies in possibility of using obtained results for improving administrative violations legislation, methodological support for customs authorities activities, enhancing customs administration efficiency. Conclusions may be utilized when preparing amendments to Russian Federation Code of Administrative Violations, developing departmental regulations, educational programs for customs personnel. The study reveals transformation of violation patterns requires corresponding adaptation of legal response mechanisms. Currency violations growth reflects changing economic conditions and enhanced currency control. Decreased sanctions effectiveness indicates need for fundamental reform of administrative liability system in customs sphere. Digital transformation creates new challenges requiring legislative framework updates to address electronic document violations and information system breaches.