The use of metaphors in media texts of sports Telegram channels

the article examines how tropes are used in sports telegram channels' media texts and how they influence the audience's perception of the information agenda. The study's empirical basis is a corpus of media texts built from posts of two sports Telegram channels, which differ in their genesis. Posts of the 2DROTS telegram channel were used to build the corpus. 2DROTS telegram channel evolved from a group chat on a social network due to the initiative of two players of amateur football teams, who eventually became anchor bloggers of the channel. Social media will refer to media with this origin. Another source for the formation of the corpus were posts from the MATCH TV telegram channel, which is a development of the traditional media of the same name on the Telegram platform and is conducted by professional journalists of the channel. We will define this type of media as internet-media. It was noted that a statistically significant predominance of the use of metaphors over other tropes is observed only in social media, whereas in internet media such a predominance is observed only in relation to the use of irony and litotes. The chances of using tropes in the compared telegram channels are statistically indistinguishable. However, based on a linguistic comparison of media texts, it was concluded that the tropes used in social media are of less quality in literary terms to those observed in online media. This fact does not affect the degree of approval of posts using language; approval in social media is significantly higher than in online media.

corpus, internet media, media text, social media, telegram channel, tropes