No 5 (2025)

the article is devoted to the systematization and analysis of the corpus of Arabic realities of the Qur'anic text. The methodological basis includes the linguocultural approach, referential and thematic classification, as well as the use of linguistic, cultural and translation studies methods. As a result, an inventory of Arabic realities was made by groups: ethnographic (theonyms, mythonyms, anthroponyms), socio-political (legal terms, etiquette formulas) and geographical (toponyms, zoonyms). The obtained data confirm the presence of a pronounced ethno-cultural component and the absence of exact equivalents in Russian. The practical significance lies in the improvement of methods of equivalent translation and intercultural interpretation of religious realities. Scientific novelty lies in the synthesis of theoretical and methodological approaches and practical techniques for the systematic study of the Quranic text in the conditions of intercultural interaction.

this article presents the results of an analysis of the syntax features of E.G. Vodolazkin's novel "The Laurel". In the process of studying the linguistic material, it was revealed that one of the key features of the syntactic structure of the novel is its emotivity. It is established that the author deviates in many ways from the generally accepted punctuation rules for making sentences, which is perceived as a distinctive feature of the analyzed work. It is revealed that the author, developing the main idea of the novel about the timelessness of events, creates an artistic text devoid of paragraph division and direct speech, in a similar way the writer "dissolves" the text in time. In addition, the results of the study showed that the syntactic design of the novel "Laurel" is also associated with the influence of trends in modern syntax, such as the presence of parcels in the text. Parcel is one of the main means of actualizing individual semantic parts of an utterance. The author pays special attention to describing the emotional state of a person, often resorting to the mentioned technique, thereby focusing the reader's attention on the most important points.

this article is dedicated to the examination of personality formation during the initiation rites of orphaned children in literary works. The character Sonya Kozlova from Stanislav Vostokov's story "The Goat and the Giants" is used as an example. The aim is to trace the factors that influence the development of a personality in a teenager who has lost parental care and to identify the stages of social and psychological initiation. The tasks include exploring how the concept of initiation is represented in literature and its significance for a child's personality formation, identifying the main stages of social and psychological initiation that the hero undergoes, and their impact on his personal development. As a result of the conducted research, we have reached the following conclusions: initiation is an integral part of Russian culture, and it is reflected in contemporary youth literature; during the initiation process, a child becomes psychologically mature and capable of functioning in the adult world.

this study evaluates the ability of neural machine translation (NMT) systems to adapt scientific texts to the stylistic conventions of the target language. The research analyzes the translation of a Russian-language economics article produced by DeepL, focusing on its compliance with the norms of English academic style. Key criteria include syntactic structure, voice usage, lexical specificity, and logical cohesion. The findings indicate that while NMT accurately conveys content, it often fails to fully adapt the text to English academic discourse. Specifically, the translations retain excessive syntactic complexity, literal renderings of Russian impersonal constructions and genitive chains, reducing the naturalness of the English output. However, the system successfully converts reflexive verbs into passive constructions and partially adjusts lexical choices. The practical significance of this work lies in identifying specific areas for improving NMT systems in scientific translation. The result can be applied to develop novel neural network training approaches, including creating specialized language models trained on annotated scientific corpora, developing automated stylistic analysis mechanisms, and implementing context-dependent text transformation algorithms. These advancements are particularly crucial given the increasing volume of international scholarly publications and the need to overcome linguistic disparities in academic communication.

the article draws attention to the positive impact of the use of linguistic signs in advertising, in particular, polysemy (the presence of two or more meanings related to the meaning and origin of a language unit) on the advertising context, since the transmission of several meanings in one advertising message helps to save linguistic resources. In addition, polysemy helps to create an ironic attitude towards what is read and raise the consumer's mood, and understanding advertising slogans containing several planes of perception increases consumer self-esteem, since not everyone is able to notice them. The importance of the manipulative function of polysemy, which is used to convince a potential customer to purchase the offered product, was also noted. The promotion of advertising in the commercial space is also facilitated by language play and a creative approach to creating advertising, taking into account the innovations of the territorial and national character of a huge country.

the purpose of the study is to determine in the works of which foreign writers the origins of extravagance in the dramaturgy can be traced. The article examines examples from the works of other English writers (W. Shakespeare, B. Jonson, G. Fielding, L. Sterne) in which one can trace the emergence of manifestations of extravagance in the behavior and reasoning of character. To achieve the above research objective, it is necessary to slove the following tasks: - to explore the emergence of the image of the eccentric in English literature; - to define the content of the term weiro; - to analize the plays «Every Man in His Humour» by B. Jonson 1958, published in 1601; «Twelf Night, Or What you Will» by W. Shakespeare, published in 1601, staged for the first time in 1602; «The Coffee-House Politician», «Rape upon Rape, or The Justice Caught in His Humour» by G. Fielding, 1730, staged for the first time this year; «The Intriguing Chambermaid» by G. Fielding, 1733, staged in 1734; «The Life and Opinions of Tristram Shandy, gentlman» by L. Sterne, 1759-1767 for finding extravagance in them. This word comes from the French equivalent «extravagant», which means unusual not in the line with generally accepted customs, norms, fashion. (Dictionary of Foreign Words, 1984, p. 577). Practical significance of the study: the research materials can be used in universities of the humanities in the discipline of «foreign literature» and in the study of special courses and special seminars on B. Shaw's dramaturgy for bachelors and masters of philology.

it is widely acknowledged that Chekhov's realism is a unique phenomenon that differs from the classical realism of the 19th century. The point is that Chekhov integrated both realistic traditions and new stylistic discoveries – particularly impressionism – into his method. Impressionism manifested in French painting, but its aesthetic principles and techniques proved to be fruitful for other forms of art, as they possessed a wide aesthetic potential. In literary art, writers such as Guy de Maupassant and Chekhov are often referred to as impressionists, which is justified. We analyzed Chekhov's story "The Steppe" and discovered artistic elements of impressionism in the poetics of the narrative. Besides the issue of the poetics of impressionism in Chekhov's artistic method, it is also important to highlight another problem – the connection and mutual influence between painting and literary art.

with the rapid development of digital technologies and the expanding boundaries of media consumption, immersive media formats (VR, AR, 360° video, installations) are becoming increasingly important means of representing reality. This study aims to identify the media and aesthetic strategies through which immersive media projects shape the audience's perception of reality. The main aim of the study is to analyse the ways in which immersive media practices construct narrative, interact with the user and create the effect of presence. The research provides a comparative and analytical analysis of a number of projects, including those realised within RiaLab, with a focus on the use of visual language, the architecture of the media experience and the level of viewer engagement. Particular attention is paid to how artistic and technological solutions contribute to the emotional and cognitive integration of the recipient into the presented space. The results obtained can be practically applied in the sphere of media production, museum and exhibition design, journalism and documentary. The research allows us to develop recommendations for the creation of effective immersive content that can not only transmit information, but also have a profound impact on the perception and interpretation of reality. Thus, the work contributes to the development of an interdisciplinary approach to the study of media culture and digital aesthetics.

this article explores the impact of a journalist’s professional brand on media audience loyalty. The study focuses on Russian journalist Pavel Zarubin as a case of successful personal branding. The author examines audience engagement metrics, content structure, social media strategies, and applies theoretical models, including Jennifer Aaker’s brand identity framework. Findings demonstrate that a journalist’s personal brand plays a pivotal role in attracting and maintaining audience attention, especially in an era of personalized media consumption. The results highlight a strong correlation between the strength of a journalist’s brand and the audience’s trust, engagement, and platform loyalty.

the aim of the work is to improve the efficiency of the learning process in the discipline "Physical training" of cadets and students of educational institutions of the Ministry of Internal Affairs of Russia by using the method of video visualization. In the work, the authors proved that the use of the method of video visualization will significantly improve the efficiency of the process of teaching combat techniques to cadets and students of educational institutions of the Ministry of Internal Affairs of Russia. The visualization method can be combined with other methods, such as quest games, business games, etc. Creating a database of video lessons will not only improve the learning process in the discipline "Physical training", but also use video materials in the framework of distance learning. The efficiency of using visualization methods was noted by more than 75% of cadets of 3-5 years of study, who characterized that viewing their own actions in the form of a computer 3D model or a video clip shot from several points allows you to clearly analyze your actions and make timely adjustments. Physical education teachers believe that in the experimental groups, more than 80% of the students were able to master the motor skills faster than in the groups that did not use the method.

most of the time of highly qualified athletes is devoted to training, as well as recovery activities and recreation. Mental, physical, and emotional work is coordinated with solving tasks aimed at achieving the planned goals. The article discusses approaches that help reduce the negative impact of routine workloads and increase the effectiveness of various types of training. These include tasks performed on land and in water, containing training materials with a high degree of variability in the choice of approaches and means aimed at developing the combinations of qualities necessary for stayers, exercises in different power zones, the use of technical devices and equipment, and the inclusion of joint training practices. As a result of the conducted pedagogical experiment, the swimmers increased not only the level of physical qualities, but also their psychological state improved - the girls expressed more positive emotions both during training and after them, during the recovery period. When choosing variable tasks, it is necessary to approach this creative process in a meaningful way, carefully choosing the means and workload used to develop the necessary qualities for styers at the appropriate stage of training. Having a large arsenal of techniques, it is possible to balance physical and psycho-emotional stress, carry out recovery activities more effectively and competently bring athletes to the starts.

the aim of the work is to identify effective means used in physical training classes for cadets and students of educational institutions of the Ministry of Internal Affairs of Russia, allowing to improve volitional qualities. In the work, the authors found that the system of successful moral and volitional education consists of the following components: development of a purposeful worldview, proper organization of work and regime, use of exercises with mandatory manifestation of volitional effort. The following methods are of the highest priority for improving moral and volitional qualities: imitation of situations in which a cadet must be aware of increased responsibility for his life and the lives of others; situations in which the team spirit of cadets must be demonstrated; use of competitive and game methods. In the work, the authors identified effective means and methods for improving the volitional qualities of cadets and students of educational institutions of the Ministry of Internal Affairs of Russia. The authors proved that improving volitional qualities by means of physical training will improve the professional training of cadets and students of educational institutions of the Ministry of Internal Affairs of Russia in their future activities in the forceful detention of offenders. The development of cadets’ strong-willed qualities will allow them to develop a high level of readiness to act in non-standard situations of service activities.

the article presents the results of a study aimed at theoretically substantiating the selection of AI functionality and their direct use as tools to improve the quality of the educational process in the field of physical education of students through the optimization of monitoring activities. The objectives of the research within the framework of the formulated topic were: theoretical substantiation of the possibilities of using AI tools in the field of physical education, and the establishment of areas of application and its concretization within the framework of the actual tasks of physical education of a modern student. The results of the study made it possible to build a structural sequence of decomposition of the graph of the ordering of the content lines of disciplines, which made it possible to create a system of learning content in the form of a transformed matrix form, indicating a hierarchically ordered structure of the system of content and relationships. In educational practice, the research result can be used in the thematic planning of disciplines in order to compile the content of learning through the tools provided by artificial intelligence.

the article considers the effectiveness of using interactive teaching methods in higher education. In modern educational systems of higher education interactive teaching methods are firmly established, gradually replacing classical approaches. In this regard, it becomes necessary to diagnose and analyze the effectiveness of the used interactive educational technologies. Analyzing the effectiveness will help to identify the strengths and weaknesses of interactive techniques, as well as make adjustments to improve their effectiveness. The study examines how the use of interactive tools affects the educational process in higher education institutions. The collected statistical data made it possible to assess the opinion of students about new approaches to learning at the university.

this article presents the methodology developed by the author, designed for students of pedagogical specialties. The purpose of the methodology is to prepare future teachers to use adaptive learning methods in their practice. The objectives of the study are to identify the necessary stages of learning, analyze the content of each of the identified stages, and select teaching methods for students of pedagogical universities at each stage. The presented methodology has wide possibilities of practical application and can be used in the training of teaching staff in higher educational institutions.

modern globalization processes and the intensity of intercultural contacts determine the urgent need to form a high level of socio-cultural competence in students of higher educational institutions for successful interaction in a multicultural world. Despite the diversity of pedagogical technologies used in the educational process, there is insufficient clarity regarding their real effectiveness in the targeted formation of such a complex construct as socio-cultural competence, and there are no systematized approaches to assessing their effectiveness in this context. Purpose. Analysis and evaluation of the effectiveness of various pedagogical technologies used in higher education for the formation of socio-cultural competence of students, based on the generalization of existing research and practical experience. Methods. Theoretical analysis of scientific literature on the problem of developing socio-cultural competence and using pedagogical technologies, systematization and generalization of approaches to assessing the effectiveness of the educational process, comparative analysis of the potential of various technologies. Results. The components of socio-cultural competence are identified and the potential of various pedagogical technologies (project-based learning, case technologies, interactive methods, use of authentic materials, ICT, integrated approaches) in their formation is analyzed. Approaches to assessing the effectiveness of technologies are proposed taking into account the specifics of the competence components being formed. Conclusions. The effectiveness of pedagogical technologies in developing socio-cultural competence depends on an integrated approach, an adequate choice of methods in accordance with the goals, student body and available resources, as well as on a systematic assessment of the results. The greatest effect is achieved with the integration of various technologies.

the article is devoted to studying the level of awareness of students of the Russian Customs Academy, assigned to a special medical group, in the need for therapeutic physical training (hereinafter - TPT). During the survey, attention was focused on the presence of experience in such classes; factors that prompted students to engage in this practice, its effectiveness; the choice of optimal places for doing exercises; factors that hinder the acquisition of experience in TPT classes. The reasons for the insufficient involvement of students in TPT classes were identified, among which the following can be noted: lack of education of students in this area, monotony of exercises, lack of mastery of the correct technique, impatience in obtaining a noticeable result. Ways to solve these problems are proposed, including the involvement of an experienced mentor, the organization of educational lessons on the benefits and necessity of TPT classes and the creation of groups for TPT classes in the RCA.

the article discusses innovative methods of working with children with disabilities. Modern approaches to the organization of the educational process are considered, including the use of digital technologies, methods of neuropedagogy, project-based learning, sensory integration and adaptive educational platforms. Special attention is paid to international experience and the introduction of virtual and augmented reality technologies, robotics and neurotracking into educational practice. Introduction. In modern conditions, special attention is paid to inclusive education and the creation of an accessible educational environment for children with disabilities. Despite the active development of this field, many educational institutions and specialists face difficulties in organizing effective education, socialization, and correctional and developmental work with this category of children. The purpose of the study. The purpose of this article is to analyze the scientific literature on the use of effective means, forms and innovative methods of working with children with disabilities aimed at improving the quality of their education, socialization and adaptation in an educational environment. Materials and methods of research. During the work on the article, an analysis of modern scientific publications in the field of inclusive education, as well as practical experience of working with children with disabilities, was carried out. Methods of comparative analysis, systematization and generalization of data from scientific works in the field of special pedagogy, cognitive neuroscience, developmental psychology and digital educational technologies were used. The results of the study. Modern educational practice in the context of inclusive learning requires the development and implementation of effective tools and methods of working with children with disabilities, therefore, an analysis of literary sources on this topic is necessary to identify successful practices that need to be disseminated.

Azerbaijani educators considered the most important problems of our time to be the creation of a civil society based on democratic and universal values, the achievement of women's freedom in civic education, the opening of schools for girls to prepare educated mothers and educators, the achievement of social changes in society through education, informing people of their rights and responsibilities regardless of gender. They believed that women's access to science and education was of decisive importance for the restoration of their human rights. It was during this period - at the end of the 19th – beginning of the 20th century – that the issue of liberation and the restoration of their rights in society became the main subject of the struggle for progressive and reactionary forces. The ideas of Azerbaijani educators on women's liberation were widely reflected in many scientific and pedagogical works and textbooks, books and articles. These sources pay great attention to women's rights and women's education. Azerbaijani educators considered the most important issues of our time to be the creation of a civil society based on democratic and humane values, the achievement of women's freedom in civic education, the opening of girls' schools, the preparation of educated mothers and teachers, and the achievement of social changes in society through education. The profound ideas of Azerbaijani educators, graduates of the Gori Theological Seminary, about women's education found wide expression in the pedagogical heritage of Jalil Mammadguluzade, Hasan bey Zardabi, Narman Narimanov, Zardabi, Abbasgulu Bakikhanov, Firudin bey Kocharli.

the article presents the results of a study aimed at establishing the dynamics of strength indicators in 14-17 year old girls after applying cheerleading exercises. The pedagogical experiment was organized to confirm or refute the hypothesis f the study, according to which cheerleading exercises introduced into the educational process of high school girls can significantly increase the level of strength development. In addition to the pedagogical experiment, the research uses theoretical methods for summarizing data reflected in scientific and methodological literature, as well as their interpretation. Also, as part of the experimental part of the study, a survey of physical education teachers and testing of girls' strength qualities was conducted, the results of which are subject to statistical processing. The results obtained give grounds to recommend the introduction of cheerleading or its individual elements into the physical education program for girls in high school educational institutions. The results obtained within the framework of the research objective can be used as a theoretical basis for the practical organization (modernization) of physical education classes in secondary schools.

this study investigates the potential of open educational resources from TED Talks in the context of teaching English as a foreign language. The focus lies on integrating authentic multimedia materials that foster immersion in a natural linguistic environment and address critical pedagogical challenges, such as limited instructional time, mitigating cross-linguistic interference, and enhancing learners’ cognitive engagement. The research substantiates the efficacy of TED Talks lectures in cultivating and refining communicative competence, encompassing listening skills, discursive reasoning, and sociocultural adaptation. A three-phase instructional framework for video-based learning (pre-watching, while-watching and post-watching stages) is introduced, supplemented by targeted exercises to facilitate the gradual acquisition of language competencies. To achieve the study’s objectives, the following tasks are addressed: – Examining the unique applications of TED Talks resources in language didactics; – Identifying the pedagogical value of authentic audiovisual materials in advancing speech proficiency; – Designing exercises based on Jay Walker’s TED Talk “The World’s English Mania” for integration into foreign language instruction. This article explores the possibilities of using open educational resources from TED Talks, highlighting their significance for learning English as a second language. The media content of TED Talks creates an "immersive" effect in the language environment and helps address numerous challenges faced by educators: increasing the number of hours dedicated to learning a second language, overcoming the negative effects of interlanguage interference, and enhancing student motivation. The article describes the advantages of using the TED Talks media resource in the process of teaching a foreign language in order to form and develop communicative competence. The tasks that accompany the pre-watching, while-watching and post-watching stages of organizing the educational process using TED Talks lectures are presented. To achieve the aforementioned research goal, the following tasks need to be addressed: – studying the features of using open educational resources from TED Talks in the educational sphere; – determining the educational potential of authentic audiovisual sources of information in the context of developing students' foreign language communicative skills; – developing exercises based on video material from the TED Talks portal: Jay Walker's “The World's English Mania”.

the article examines the significance and role of recreational and health-improving physical activities in the lives of higher education students. Special attention is given to student volleyball as a key form of recreational and health-improving activity, which helps maintain the physical and psychological health of students, develop their volitional, leadership, and communication skills. The effectiveness of the competitive method in the training process of OmSU volleyball teams is explored. A survey of student-volleyball players is conducted at Omsk State University to identify their main motivations for participating in sports sections. The study revealed differences in motivation between men and women: for young men, the key motivation is the competitive element and the desire to win, while women are more focused on social interaction. The analysis showed that the emotional component of competitions is more important for female volleyball players, while men value sports results and experience. Nevertheless, the competitive component plays an important role in organizing and conducting OmSU volleyball team practices. Based on the analyzed survey results, the author developed recommendations for effectively using the competitive method in the training process. Specific measures for organizing training sessions using competitive method elements are proposed, including gradually increasing task complexity, analyzing game results, studying competition videos, and combining competitive and play methods during training.

the article focuses on the search for highly effective pedagogical tools for professionally applied physical training of students in engineering specialties in the context of technological leadership. A technology leader is able to activate innovations, advanced ideas in the aerospace industry, robotics, information technology, medicine with the obligatory support of health, activity and energy. It has been established that race walking and running, introduced into the section of the work program of the elective course “Professional and Applied Physical Training” carried out in senior years of study, contribute to the development of speed, endurance and coordination as key professionally important physical qualities of future technological leaders, and as an example, a set of physical exercises for students of priority engineering specialties is proposed, containing race walking and running. It has been found that race walking and running demonstrate mutual influence on each other and allow to activate cognitive functions (attention, thinking), increase resistance to stress of a person initiating innovative solutions, and reveal leadership potential.

the purpose of the research article is to analyze the content component and general focus of professional and applied physical training of students - future engineers of optical-electronic devices. The development of professional physical training programs using various sports can have a great impact not only on the health of student youth, but also to a much greater extent on their lives. Thanks to these programs, students will be able to get more variety and excitement in training, which stimulates the desire to engage in physical activity. An integrated approach to training also allows for more effective use of various sports games, aerobics and athletics, which increases the effectiveness of training and general physical training. Selective introduction of functional motor training is useful to supplement traditional training in special skills with advanced methods and concepts of training. Research has confirmed that functional training pays more attention to the role of the complete kinematic chain of the body, avoids training a separate link or a separate movement of the body, and considers the movement of the human body as a complete kinematic chain. Functional training is a good interpretation of the idea of comprehensive physical development, not only helps to improve strength, speed, cardiorespiratory endurance, muscular endurance, flexibility, coordination, explosive power, flexibility, balance, accuracy, etc. It is noted that the most general integrated task of professional and applied physical training in the engineering of optical-electronic devices is to take into account the current stage of development of the field of optical-electronic instrument making and the specific requirements for specialists in this field. Criteria and a set of priority directions, tasks and criteria for assessing the effectiveness of professional and applied physical training for students – future engineers of optical-electronic devices are proposed.

the relevance of autonomous vehicle application in the field of firefighting is due to the need to minimize risks for personnel when working in hazardous areas, the possibility of prompt collection and analysis of data on the situation at the scene of a fire, as well as the optimization of logistics and delivery of the necessary equipment. The research goal is to systematize the directions of the use of autonomous vehicles in the framework of training exercises of fire protection units. Achieving this goal involves analyzing existing technologies in the field of autonomous vehicles, assessing their applicability in specific firefighting conditions, as well as developing recommendations for the integration of autonomous vehicles into the training process to develop the necessary skills among personnel. The following methods were used: historiographical analysis of scientific literature on the issues under study, analysis of the possibilities of using autonomous vehicles, and the formal-logical method. Based on the results, the following conclusions were formulated: the use of autonomous vehicles in the preparation of exercises of fire protection units provides ample opportunities for increasing the realism and effectiveness of the training process. The integration of autonomous vehicles into training complexes contributes to the formation of the necessary skills and competencies among personnel to effectively solve the tasks of extinguishing fires and rescuing people in conditions of increased danger.