Features of the representation of the concept "national project" in the online media of the Udmurt Republic (based on the material of the Susanin news agency)

modern researchers have increasingly paid attention to the issues of conceptualization of the external and internal world in recent years. With the development of the information society, the formation of the worldview is almost entirely dependent on the media. In this regard, the issue of the impact that the media have on the process of concept formation in a global society is becoming particularly relevant. For a number of years, the country has been implementing long-term government programs, the priority of which is the development of key areas of life in Russian society. Despite the scale of the projects, the level of awareness about them among the Russian population was far from optimistic. Therefore, the issue of information support for national projects has become one of the key issues. The Udmurt Republic occupies consistently high places in the ratings of regions in terms of the level of implementation of national projects, the media coverage of which is carried out by almost all registered mass media of the republic. The purpose of this study is to study the specifics of the implementation of the concept of "national project" in regional mass media, as well as to identify linguistic means that influence the formation of the analyzed concept. Lexico-semantic, conceptual, and content analysis were used in the study. The novelty of the research lies in identifying the features of the concept implementation based on the material of regional online media. The study of the publications of the Susanin news agency (Udmurt Republic) provides a deeper understanding of the concept of "national project" in the presented context. The research results demonstrate the complex structure of the concept.

cognitive linguistics, concept, content analysis, national project, regional media, Susanin News Agency