Vol 8, No 1 (2025)

the article is devoted to the consideration of several phenomena of transformation of modern sociological methods associated with the all-consuming digitalization of public life. Based on quantitative and qualitative analysis of various digital products intended for the implementation of research using sociological methods, the author tried to generalize and identify these phenomena. Automation of processes, standardization of tools and work with big data (collection, analytics, combination with other studies) seem to be the most important, or at least the most noticeable phenomena of the last ten years. The review included big data management platforms, complex and targeted automated offers, recruiting services, web analytics systems, special software for research of digital behavior, phenomena and processes of digital culture. As well as standardized methods in the field of image communications and the so-called user experience (UX), and despite the fact that standardized tools are used in commercial research, many theorists have noticed their repeating effectiveness. According to the author, this may indicate the stability of some digital phenomena, which means that they can be tried to be used in theoretically significant studies in order to find knowledge. For clarity, the field of integrated communications research is taken as an example, since it has not only the largest number of classical sociological, but now also the latest research methods, which are implemented in three areas: commercial marketing, applied sociological and media research. The author sets his goal not just a description, but an analysis of the influence of these phenomena not only on empirical processes, but also on sociological methodology in the future. And also on the process of adaptation or even transformation of the methodology towards studying the digital behavior of people, digital culture and the life of society by the end of the first quarter of the 21st century.

the article discusses issues that correspond to such a specialty from the list of the Higher Attestation Commission as «5.4.4. Social structure, social institutions and processes (sociological sciences)». The article is devoted to the consideration of such an actual concept of sociology and psychology as «deviant behavior», which acts as a social process affecting the social structure of society in a negative way. The authors set out tasks to address the history of the issue, approaches to classifying deviant behavior, consider the consequences of deviant behavior for the social structure of society, and provide recommendations on how to prevent deviations. The article uses a method for analyzing types of deviant behavior, as well as threats to social security. The authors trace the relationship between social disorganization and deviant behavior, which is very important for the current state of our society in the light of the practical application of knowledge about deviations to prevent them and minimize destructions in the event of such behavior. The article concludes that by implementing appropriate measures to prevent deviant behavior (both at the state, public and personal levels), negative consequences can be avoided and threats to social security can be prevented.

the article discusses modern approaches to the social education of social professionals. The relevance of the topic is due to the fact that modern society requires a high level of professional competence from specialists in the social sphere, including both deep theoretical knowledge and practical skills in working with various categories of the population. In the context of an increasingly complex social structure and growing demands for the quality of social services, there is a need to increase the level of professional competence of specialists. The purpose of this article is to analyze and develop modern approaches to the social education of social professionals aimed at improving their professional competence and adapting to changing conditions. To achieve this goal, it is necessary to solve problems aimed at studying the current state of the social education system, identifying the problems of technologies used in the education of social professionals, and developing recommendations for their solution. The results of the study expand scientific understanding of modern approaches to the training of specialists in the social sphere. The proposed models and recommendations can be used to develop educational standards and training programs. The developed recommendations can be implemented in the practice of educational organizations that train specialists in the social sphere. Results: an analysis of the social education of social sphere specialists was carried out. Conclusion: based on the results of the research, modern approaches to the social education of social sphere specialists have been revealed.

the modern society development takes place in conditions of rapid transformation processes. Rapid changes require the organization management to pay particular attention to staff and their motivation. The significance of motivation determines the need to develop flexible motivational systems that can take into account the changing needs of employees. The article presents the author's approach to forming the components of the socio-management mechanism for employee motivation based on managerial monitoring. The implementation of the proposed model will enable an assessment of the motivation system and the creation of a motivational environment within the organization aimed at comfortable relationships, reducing destructive conflict and enhancing work effectiveness.

with the acceleration of globalization, the dominance of international social relations monopolized by sovereign states is being challenged by the emergence and growth of non-state actors. Non-governmental organizations, transnational corporations, civil society groups, etc. are among the non-state actors that contribute to the diversification of social relations and inclusiveness of social action. In addition, the UN Global Compact program, joined by non-state actors, is currently the world's largest collaborative platform for promoting CSR (Corporate social responsibility) and sustainable development and offers many opportunities for transnational corporations from different countries. This article focuses on the social role of non-state actors from China and analyzes the contribution of Yum China multinational enterprises to China's social development and its sustainable development strategy. To achieve this goal, the article addresses the following objectives: 1) defining the concept of state actors; 2) defining the concept of non-state actors; 3) studying non-governmental organizations; and 4) analyzing the social contribution of Chinese non-state actor Yum China. The subject of this article is the study of the characteristics and development of non-state actors. The object of the study is the development and contribution of the non-governmental organization of Yum China Company as one of the non-state actors. According to the results of the analysis, it is evident that Yum China Company as a non-state actor has made a significant contribution to the sustainable development of China's society. In addition, it demonstrates that non-state actors have had a significant impact on the development of the international community.

at present, it is difficult to underestimate the role of youth in the formation of both social and civic identity, while self-realization is associated with this identity. This connection suggests that the development of a strong civic identity among young people is crucial for the cohesion of society. By fulfilling civic duties and participating in the life of society, young people not only assert their identity, but also contribute to strengthening the unity of society, which has profound consequences in the form of strengthening civic identity among young people and can lead to increased social stability and active participation in democratic processes. Results: the issues of forming an all-Russian civic identity of young people were studied, the youth parliamentary movement in Russia was considered. Conclusion: The youth parliamentary movement is an innovative practice of forming a civic identity of young people in Russia.

in modern research there is a lack of scientific developments and practical recommendations on organizing and conducting monitoring of the motivational environment, which determines the need for developments in this area. Therefore, it is necessary to develop a system both at the theoretical and practical levels that will allow formulating such recommendations, which will be the basis for this monitoring. The purpose of this work is to develop a system for organizing management monitoring of a modern organization. The objectives of the work are defining the essential content of "motivational environment" concept, characterizing the directions of the motivational environment management monitoring, determining the main elements of monitoring, methods and frequency of implementation, and developing the main performance indicators of the motivational environment to identify areas of its change. Methods: systemic, dialectical, axiological and structural-functional methodological approaches. Results. Based on the results of the analysis of scientific literature, the following were determined: approaches to the content of the motivational environment for the formation of its essential content and its subsystem; justification for the need for management monitoring of the motivational environment and determining its content. Conclusion. The presented approach to organizing management monitoring contributes to the formation of a systemic vision of the motivational environment and creates the basis for its development. Conflict of interests. The presented publication does not contain borrowed material without references.

in this article, the authors studied the relationship of various participants in the investment process in the construction sector. The lack of clear and structured interaction models can lead to inefficient use of resources and, as a result, to financial losses, which underlines the importance of this study. Objective: to conduct a detailed analysis of the existing systems of relationships between participants in investment and construction processes the formation of these interactions, as well as to identify and analyze emerging problems. Methods: the authors applied theoretical study, analytical generalization, and systematization of already available data. The article also contains an analysis of modern sources and modern methods for improving the relationship between participants in the investment process in construction. Results: the authors derived the initial classification of contacts for their understanding. During the work, the main problems that often arise in the interaction of participants in housing construction were highlighted. The authors systematized these problems and presented them in the form of a table, after which they predicted their consequences and presented, in their opinion, the optimal system of relationships. Conclusion: as a result of the work, the authors note that human interaction plays an important role in the successful implementation of a construction project. One of the most significant problems is the lack of information, which can be solved by the introduction of technologies such as project management systems and cloud solutions that allow you to track progress in real time and quickly respond to changes. It is also important to develop data exchange standards, which, together with technologies, will increase the overall efficiency of investment process management in the construction industry.

the article presents the results of a study of the impact of economic sanctions imposed annually and multiplied in 2022-2024 on the development of the Russian oil and gas sector; provides information on changes in monetary terms in the turnover of the industry and its adaptation measures in response to external challenges. Statistical data on the volume of oil production, its exports, revenues of the oil and gas sector, its role in the federal budget as a whole are presented. The mechanisms of import substitution and technological development, which allowed maintaining the stability of the industry at the same pre-sanctions level, are considered and analyzed. Comparative data are presented in relation to the main competitors – Saudi Arabia and the United States. The directions of further sustainable development of the industry have been determined. Results: the analysis of the impact of economic sanctions on the Russian oil and gas industry is carried out. Conclusion: based on the results of the study, possible ways of development in the context of sanctions are proposed.

in the modern world there is not a single state capable of developing research and development in all areas without exception. An important condition for the implementation of an effective state scientific and technical policy is concentration on priority areas for the development of scientific potential, financial, material and other resources. Priority areas of development are understood as the main areas of research and development, the implementation of which should provide a significant contribution to the social, scientific, technical and industrial development of the country and thereby increase the efficiency and sustainability of the national economy. In each of the priority areas of development, it is necessary to highlight more specific applied areas of development.This paper proposes a conceptual approach and methodology for determining the level of participation of international partners in the implementation of individual business processes in high-tech projects. Objective: to develop a methodology for assessing the level of international cooperation in high-tech projects, which would effectively manage the participation of foreign partners in individual business processes and optimize resource allocation. Methods: when writing the work, methods such as system analysis, comparative analysis, statistical methods of data processing, as well as the method of expert assessments were used. Particular attention was paid to the study of existing models of international project management and practical experience of the world's leading companies Results: a methodology has been developed for assessing the level of participation of international partners in the implementation of high-tech projects, based on a comprehensive analysis of various parameters. The methodology includes a set of criteria and indicators that make it possible to quantify the level of cooperation and identify the potential for its strengthening. Conclusion: based on the results of the study, recommendations were formulated for improving the mechanisms for managing international cooperation in high-tech projects. The proposed methodology can serve as a basis for making management decisions aimed at increasing the efficiency of using international resources.

modern automation technologies and methods play a key role in the construction industry. Every year, the introduction of innovative approaches can significantly improve the efficiency of design and construction. This article is devoted to modern automation systems for construction production and design, their application, as well as the possibilities of effective investment in these technologies. Purpose: To find out whether it is worth investing in automation of production and design in construction. Methods: when writing the work, the method of analyzing normative legal documents, statistical data and scientific literature was used. During the research, the method of analyzing normative legal acts, scientific literature, as well as statistical data was used, thanks to which the effectiveness of investing in automation of the process and design in construction was determined. Results: an analysis was carried out as a result, which revealed the advantages of BIM technologies and artificial intelligence (AI) in the construction sector. Conclusion: as a result of the study, various options for using BIM technologies and AI in the construction sector were proposed.

the article examines the features of personnel management in the catering industry; the relevance of the topic is due to high staff turnover, the need to motivate employees, and the desire of enterprises to increase competitiveness. In the current reality, effective work with personnel acts as a key factor in the successful functioning of business entities – against the background of high competition, dynamically changing requirements from consumers. The purpose of the study is to systematize and analyze modern approaches to personnel management, identify discrepancies, disagreements, problem areas in existing methods, and develop elements of a strategy that takes into account the specifics of the characterized field of activity. The recommendations substantiate their novelty through the prism of adaptation to modern challenges of digitalization, focus on individualization, interactive and creative recruitment, development of cross-functional skills, improvement of feedback and working conditions, long-term effect. During the writing of the article, it was revealed that the scientific literature offers diverse approaches, including tangible and intangible incentives, but their effectiveness remains controversial. The contradictions relate to the choice of the most effective management tools. It is concluded that it is necessary to integrate flexible schemes that are focused on increasing employee loyalty, improving working conditions, and introducing digital solutions. The presented materials will be useful to managers of public catering enterprises, HR specialists, researchers in the field of personnel management, as well as teachers and students of economic fields.

the article discusses the problems of using marketing and promotional campaigns as a tool to increase profits in the field of public catering. The relevant topic is becoming increasingly relevant in the current conditions against the background of growing competition combined with changing consumer behavior. Effective advertising campaigns and various well-thought-out promotions become powerful tools not only to attract new customers, but also to retain existing ones, which helps to increase revenue and successfully strengthen competitive positions. The article analyzes modern approaches to the organization, examines the strengths and limitations of marketing activities. Special attention is paid to the contradictions between classical methods and the latest digital developments, as well as the lack of knowledge of the long-term impact of such events on the formation of consumer loyalty. The purpose of the study is to develop recommendations for the elimination of identified problems in the characterized area. The paper substantiates the need to use a systematic approach, which would provide for the synthesis of digital technologies, emotional involvement and flexible pricing policy. The presented materials are of interest to a wide range of marketing specialists, managers of catering enterprises, management researchers and entrepreneurs who want to improve their business performance.

this article examines the key problems of commercialisation of intellectual property rights in the Russian game industry in the context of modern political and economic challenges. The paper assesses the current state of the Russian video games market, as well as distribution platforms, which are an important element that provides access to games and promotes the commercialisation of intellectual property of developers. Special attention is paid to the issues of copyright, as well as its role in the commercialisation process. It also reveals the problem of illegal use of video games; the impact of Western sanctions on the development of Russian distributors; technological problems of domestic platforms designed for the realisation of games. The conclusion formulates general recommendations for solving the problems of development of Russian distribution platforms. In this regard, the purpose of the research: to study the main problems associated with the commercialisation of computer games rights on Russian distribution platforms, as well as to find possible solutions to these problems. The main research method in this paper is the analysis of scientific articles (by such authors as A.A. Blagov, N.N. Brunkovsky, L.Y. Kiseleva, D.D. Litvinenko, etc.) and publications devoted to the distribution of video games in Russia (on such Internet resources as RBC, Igromania, electronic magazine ‘TBank’). The materials studied include the results of empirical research, expert opinions and analyses of current trends, which makes them an important resource for understanding and disclosing the topic under study. Results: the main problems of commercialization of rights to computer games on Russian distribution platforms are formulated. Conclusion: the identified problems create significant barriers to the successful commercialization of rights to computer games on Russian distribution platforms, and their solution requires an integrated approach and active efforts from all market participants.

the article presents an in-depth analysis of the role of fintech services in the development of small and medium-sized enterprises (SMEs), focusing on the challenges faced by SMEs in obtaining traditional financial services and the opportunities offered by fintech solutions. A wide range of fintech services designed specifically for SMEs are discussed, including online lending platforms, financial management systems, accounting automation tools, payment systems, and online trading services. The advantages and limitations of each type of service are analyzed, as well as the impact on aspects of SME functioning. The purpose of the study is to conduct a comprehensive analysis of the role of fintech services in the development of small and medium-sized businesses (SMEs), identifying the problems faced by SMEs in obtaining traditional financial services and the opportunities offered by fintech solutions. The materials used include scientific publications on fintech industry, SME development and digital transformation of the economy, as well as statistical data on the fintech services market and the dynamics of SME development. The methodology is based on a comprehensive data analysis, using systematization, classification, analysis of advantages and limitations, as well as forecasting trends. The methods of comparative analysis, systematization, classification, as well as modeling and forecasting methods were used. To determine the key factors influencing the successful integration of fintech services into the business processes of SMEs, SWOT analysis was used to assess the strengths, weaknesses, opportunities and threats. Scenario planning methods were used to forecast the prospects of fintech industry development in the context of meeting the needs of SMEs. As a result of the study, the author offers practical recommendations for optimizing the process of implementing fintech services in SMEs, emphasizing the importance of training, adapting business models and creating a favorable regulatory environment. The conclusions discuss the prospects for the development of the fintech industry in the context of meeting the needs of SMEs, as well as forecast trends and directions of further development of fintech solutions aimed at this segment.

the relevance of the study of volatility as a factor in the functioning of financial markets is due to the current conditions of the modern global economy - instability, frequent crises and sharp fluctuations in prices for raw materials, currencies and stocks. In addition, it is necessary to note the change in traditional approaches to the analysis of financial markets due to the development of digital technologies and the increase in the share of algorithmic trading. Accounting for volatility is aimed at a better understanding of the nature of the processes occurring in financial markets and the development of anti-risk financial strategies. This article studies volatility as a key factor in the functioning of financial markets. The goal is to determine the role of volatility in financial markets, its patterns and impact on decision-making by market participants. Methods: theoretical analysis, classification, analogy, systematization, induction and deduction. Results: a systematization of approaches to the study of volatility in financial markets was carried out, a theoretical model was developed that characterizes the relationship of volatility with key factors in the functioning of financial markets. Conclusion: it can be concluded that volatility plays a significant role as a key factor in the functioning of financial markets and has a significant impact on stability, price dynamics and strategic decisions of market participants.

this article describes the role of the digital economy in the coal enterprises of Uzbekistan and its effective use, as well as tools for the practical application of the digital economy in the management of coal enterprises, and provides proposals for the formation of the principles of the digital economy by studying modern foreign experience. Special attention is paid to the problems faced by coal industry enterprises when implementing digital solutions, including high modernization costs, lack of qualified personnel and the need to adapt to new regulatory requirements. Based on the analysis of domestic and foreign experience, recommendations are proposed for optimizing digitalization processes, including the development of strategic plans, the creation of digital platforms for data integration and the introduction of predictive analytics systems. The results of the study demonstrate that the digital economy contributes to increasing transparency and manageability of business processes, reducing costs, minimizing environmental damage and improving working conditions. In conclusion, the authors emphasize that the successful digital transformation of the coal industry requires an integrated approach, including government support, investment in innovation, and training of specialists.

the article analyzes the dynamics of global energy consumption, the share of non-renewable energy sources in energy consumption, the dynamics of carbon dioxide emissions in different countries of the world, the dynamics of the share of renewable energy sources in energy consumption, as well as the volume of investments in renewable energy sources. The objective factors of the development of the global energy balance, the features and factors of the importance of renewable energy sources for the global energy balance, their role on the example of the energy balance of the Russian Federation are considered. The problems of using renewable energy sources are identified and the main directions of their further development are presented. The prospects of renewable energy sources are determined by their inexhaustibility and environmental benefits. The main constraint in the development of renewable energy sources is the need for significant financial resources needed for infrastructure development. The main problem of using renewable energy sources is two factors: inflation and environmental damage. At the same time, it is necessary to take into account the annual growth in the volume of energy consumed and the increase in demand for it. The author concluded that, given the difficult situation in the global economy and rising inflation, as well as economic slowdown and even recession in some countries, the very development of renewable energy sources in the global energy mix will be long-term in nature due to the need for a significant amount of financing.

the article is devoted to the study of digital branding as a new stage in the evolution of brand management in the context of the digital transformation of the economy and society. The paper examines the key changes that digital technologies are bringing to traditional approaches to brand management, as well as analyzes the main trends and challenges associated with the transition to digital branding. The author highlights aspects such as the personalization of interaction with consumers, the use of big data and artificial intelligence to analyze audience behavior, as well as the integration of brands into digital ecosystems. Special attention is paid to the role of social media, content marketing and viral promotion in shaping a brand's digital image. The article proposes a classification of the stages of brand management evolution, where digital branding is considered as a natural result of technology development and changes in consumer preferences. The practical significance of the research lies in the development of recommendations for businesses to adapt to the new conditions of the digital economy, including the creation of flexible branding strategies, the introduction of innovative tools for interacting with consumers and the formation of a sustainable digital presence.

in recent years, approaches to implementing digital transformation strategies, digitization, and increasing a company's level of digital maturity have been actively discussed in research literature. Terminological confusion and the perception of these concepts as interchangeable complicate the development and implementation of comprehensive digital transformation programs for companies. Therefore, this article first attempts to systematically and clearly outline the distinguishing features of the definitions of digitization and digital transformation. It is noted that the latter has a more radical, transformative nature, involving changes at all levels of the organization, its culture, and customer interactions, and has a strategic focus. Next, we review existing approaches to assessing a company's level of digital maturity, which determines its readiness for new digital transformations. We conclude that current assessment methodologies often lack transparency, that the evaluation indicators are often equivalent, and that they do not take into account the specificities of the company's activities and industry environment. Based on these findings, we propose preliminary ways to improve the methodology for assessing digital maturity, helping to form actionable plans and digital transformation strategies.

the purpose of this study is to justify modern trends in improving efficiency and optimizing influencer marketing processes using advanced AI technologies. Methods: analysis of scientific sources, a literature review, as well as visualization methods (graphical and tabular analysis). Findings: The study proposes a conceptual theoretical model of influencer marketing, reflecting the standardized stages of preparing and conducting advertising campaigns with opinion leaders. Based on this model, pathways and directions for optimizing influencer marketing processes using AI technologies are substantiated. The study examines tools for automated influencer selection, personalized targeting, campaign performance forecasting, content generation, and more. General ideas about the impact of AI on the effectiveness of marketing strategies when working with influencers are presented. Conclusions: the proposed approach to influencer marketing, combined with the prospects and advantages of integrating AI into its processes, allows companies to comprehensively address typical tasks of selecting opinion leaders and managing content, improve forecasting accuracy, and reduce costs—both financial and time-related. The study contributes to the development of marketing communications in a dynamic digital environment.

the modern development of digital technologies and the spread of e-commerce open up new opportunities for creating innovative forms of trade. At the moment, the platform economy is demonstrating high rates of development, and one of its most popular tools are e-commerce platforms, including marketplaces (Amazon, eBay, etc.). The article is devoted to the features of organizing strategic management on modern marketplaces. This article describes the features of strategic management of online trade in food supplements on Amazon and other platforms. Objective: to identify the specifics of strategic management of online trade in food additives on marketplaces, to determine the factors influencing the effectiveness of business strategies, to develop recommendations for increasing the competitiveness of business in this segment. Methods: analysis of scientific literature on strategic management and Internet marketing, induction, deduction, systematization, classification, tabular and graphical constructions. Results: can be useful for entrepreneurs working in the e-commerce segment and analysts studying modern approaches to online trade management. Conclusion: the medical elements of strategic management of online trade in food additives on marketplaces are defined and systematized. Some elements of Herbamama's strategies are considered.

this article is dedicated to studying the marketing environment of a media holding in the modern information society. The relevance of this research is driven by the need to analyze the marketing environment to understand current trends, competitive positions, and the needs of the target audience. This understanding will enable the media holding to adapt its strategies and enhance its competitiveness in the market. The paper examines various perspectives of contemporary scholars on the concept of a media holding. Particular attention is given to the regional media holding "Goodwill," which is one of the key players in the business communications sector of the Smolensk region. A detailed analysis is conducted on the business magazine "Goodwill," which generates stable profits and helps the media holding maintain its success in the media market. This study is analytical in nature and does not constitute an official financial report of the Goodwill media holding. All assessments and conclusions reflect the subjective opinion of the authors. The aim of this study is to analyze the marketing environment of the "Goodwill" media holding, identify the factors influencing its development, and develop recommendations for improving its operations. A comprehensive approach is used in this research, combining theoretical and empirical methods, allowing for an in-depth study of the media holding. The study applies ABC analysis, BCG matrix, PEST analysis, SWOT analysis, and Porter's Five Forces analysis. To improve the operations of the "Goodwill" media holding, it is recommended to strengthen the interaction between all its products, optimize the processes of application submission and award distribution, and implement new digital and hybrid formats. Additionally, it is crucial to actively develop events that will contribute not only to achieving business goals but also to increasing audience loyalty and enhancing social and corporate responsibility.

the purpose of the study is to identify trends in digital transformation processes in certain sectors of the industrial complex of the region. Methods: the investigation utilized a comprehensive quantitative assessment framework delineated in document No. 3-inform, encompassing metrics on the adoption and integration of information and communication technologies, alongside the innovation within computer hardware, software, and ancillary services sectors. An evaluation of the industrial sector's preparedness for transformative shifts relied on statistical analysis techniques. These methods facilitated a comprehensive assessment of sectoral capabilities and the extent of ICT integration within firms. Findings: the study explored the correlation between the deployment of digital technologies and the presence of human and financial capital within regional industrial complexes. Data analysis revealed a robust level of initial computerization and preliminary phases of extensive technological integration, designed to fulfill objectives consistent with a robust industrial strategy. The findings also indicated a significant transformation within the industrial sector. Conclusions: the findings advocate for a significant recalibration of industrial policy frameworks at a regional scale, highlighting the imperative to bolster mechanisms that facilitate the technological modernization of production infrastructures. This should involve securing preferential financing and advancing support initiatives for IT professionals, which are vital to expedite the adoption of innovative technologies in the industrial sector and to bolster its competitiveness.

the presented generalisation study considers the main problems faced by sales departments in modern companies. It emphasises the importance of psychological climate and relationship culture, on which the motivation and efficiency of employees largely depend. The factors that lead to low sales are analysed: lack of faith in the product and company, toxic atmosphere, destructive criticism, non-transparent career development criteria and negative financial attitudes. Special attention is paid to unconscious barriers – fear of more money, guilt about the profession, low self-esteem and lack of confidence in one's own abilities. Working with these barriers requires a comprehensive approach, including a mentoring system, introduction of clear regulations, raising the status of the sales profession within the company and continuous training of employees. Author's studies (O.A. Kolsanova, N.V. Katkova, E.V. Pertseva, etc.) confirm the importance of constructive criticism, transparent motivation and healthy working environment for increasing conversion and preventing staff burnout. It is emphasised that salespeople who are confident in the product and the company are more productive and able to build trusting relationships with customers. Thus, the conclusions of this article will be useful to business owners, heads of sales departments, HR-managers and everyone who seeks to form a strong team in their company, focused on long-term results.

the presented research reveals the potential of the social digital currency (SDC) as a tool for implementing the concept of a basic guaranteed income. The analysis demonstrates the multifaceted impact of digital money systems on the well-being of the population, the development of social support mechanisms, reducing the psychological burden among citizens and creating favorable conditions for professional self-determination. The methodological basis of the work consists of analytical studies of current socio-economic processes combined with practical observations of the impact of digital currency instruments on public relations. The introduction of social digital currency mechanisms demonstrates a positive impact on economic stability, contributing to reducing social tension and creating a favorable environment for the career development of specialists during the transformation of the global economic system.

the article reveals the issues of organizing individual cybersports events. The statistics of cybersports tournaments by popularity for 2024 are presented. The article outlines the main criteria for comparative assessment of cybersports events and proves the need to find a single methodological base. Determining the main parameters for assessing cybersports events allows you to manage the profitability of tournaments and form long-term strategies. The article also reveals the current problems of securing a single methodological base for assessing cybersports events at the legislative level. An attempt is proposed to standardize the methodological aspect of managing individual cybersports events in order to increase their effectiveness, stimulate spectator interest, and ensure due trust of citizens in this area of the sports industry. The proposed methodology is aimed at increasing the country's economic development by systematizing the criteria for assessing cybersports events.

costs are one of the key basic factors (along with price and physical sales volume) in improving the efficiency of a modern business. Strategic cost management makes it possible to reduce the cost of production without compromising its quality and consumer value. In the automotive business, the main areas of influence on costs, as an object of management, include automation of production, improvement of logistics processes, application of lean manufacturing principles and digital solutions. The relevance of the study of strategic cost management processes in the automotive business is due to the need to find new methods for optimizing costs in the context of adapting enterprises to changing market conditions. The purpose of the study: development of theoretical and methodological approaches to strategic cost management in the automotive business. Research methods: systematization of theoretical approaches, identification of cost management features, abstraction, modeling. Result: the main conceptual approaches in the field of strategic cost management in the automotive business are summarized; a cost optimization model is developed that takes into account the influence of external and internal factors; potential areas for successful integration of this model into the activities of enterprises in the automotive business are determined. Conclusion: In conclusion, it is important to note that for the most successful integration of strategic cost management processes in the automotive business, it is important to synchronize it with the operating activities of the enterprise and position it as a fundamental long-term basis for sustainable development.

the development of economic integration within the Eurasian Economic Union (EAEU) involves the creation of a common gas and electricity market in the coming years, as well as the harmonization of national energy policy goals. One of the areas in this process is the promotion of energy efficiency, which involves defining national priorities and developing tools to stimulate decision-making within the framework of a global course to expand the use of clean energy sources and energy technologies, energy conservation and achieving climate neutrality. In this context, the purpose of the article was to identify the benefits and existing problems in the field of increasing the energy efficiency of the economies of the EAEU member states. Results: the factors of energy efficiency dynamics on a global scale were identified; problems and contradictions associated with achieving global sustainable development goals, obtaining benefits from reducing the energy intensity of GDP and the formation of optimal national energy balances by various countries of the world were identified; an analysis of the dynamics of specific energy intensity in the EAEU countries was conducted; differences in the priorities and benefits of the energy efficiency policy of the EAEU countries were revealed. Conclusions: Based on the conducted research, the features, goals, priorities and benefits in the field of energy saving and energy efficiency of the EAEU member countries were identified; the constraints on the formation of a common energy policy and the formation of a common energy market of the EAEU were determined. Methods: when writing this article, the method of analyzing analytical reports of international economic organizations (International Energy Agency, ESPAM, World Bank, etc.), regulatory documents of the EAEU member countries, global statistical data on energy efficiency and scientific publications on the relevant research topic, as well as the method of mathematical calculations and graphical presentation of data were used.

the article examines the main shortcomings of the legislation on oil and gas extraction on forest fund lands. The Russian forest industry in the 21st century faces a number of serious problems that affect its efficiency and development. Extraction of minerals in the depths of the forest fund lands today is the economy of Russia. Oil and gas extraction in the forest fund occupies a special place and dictates the conditions that must be taken into account. Large reserves of oil and gas, the level of exploration and development of deposits have a direct impact on the unstable forest industry and social development of the regions. Despite a number of scientific studies, the problem of using the forest fund for the extraction of minerals in the depths of the earth remains partially unresolved. The paper analyzes the problems of the forest and oil and gas industries arising at the level of legislative regulation of regulatory documents. The imperfection of the negative system in the form of a mismatch of business interests is noted. It is argued that all this in expansion requires a significant increase, a significant rise in the cost of raw material extraction and requires an increase in the volume of geological exploration to discover new deposits. The purpose of the research work determined the alarming situation and irrational use of the forest fund without special recommendations from specialists of forest institutes. Oil and gas production in the USA, exclusively in the forest fund in the north of the country, and this limits the use of certain territories for other activities. The object of the study is the forest fund and oil and gas fields. The subject of the study is the conflict of interests of business between the oil and gas and forestry sectors. Methods: this study used the method of analyzing regulatory documents and scientific literature, which made it possible to establish the advantage of using the forest and oil and gas areas together. The reason for the emergence of disagreements between the industries is the lack of institutions of players that ensure the balancing of industries. This problem is manifested in the work of the following Russian scientists: O.A. Vorobyova, L P. Baldanova, M V. Poplyuykova, E S. Shcheblyakov et al. Results: an analysis of disagreements in the activities of the forestry and oil and gas industries was conducted, shortcomings in their work were identified. Conclusion: based on the results of the study, possible ways to eliminate the identified disagreements between the forestry and oil and gas industries were recommended.