Digital transformation and digitalization and modern methods for diagnosing the level of digital maturity of companies

in recent years, approaches to implementing digital transformation strategies, digitization, and increasing a company's level of digital maturity have been actively discussed in research literature. Terminological confusion and the perception of these concepts as interchangeable complicate the development and implementation of comprehensive digital transformation programs for companies. Therefore, this article first attempts to systematically and clearly outline the distinguishing features of the definitions of digitization and digital transformation. It is noted that the latter has a more radical, transformative nature, involving changes at all levels of the organization, its culture, and customer interactions, and has a strategic focus. Next, we review existing approaches to assessing a company's level of digital maturity, which determines its readiness for new digital transformations. We conclude that current assessment methodologies often lack transparency, that the evaluation indicators are often equivalent, and that they do not take into account the specificities of the company's activities and industry environment. Based on these findings, we propose preliminary ways to improve the methodology for assessing digital maturity, helping to form actionable plans and digital transformation strategies.

digital transformation, digitization, digital maturity, digital transformation strategies, digital maturity assessment, comprehensive digital transformation programs