Evolution of theoretical approaches to demand research in regional markets of packaging products considering consumer requirements

this article provides a comprehensive examination of the evolution of theoretical approaches to analyzing demand in regional markets for packaging products, taking into account contemporary consumer requirements. The authors explore classical economic theories, marginalist and neoclassical concepts, as well as behavioral paradigms and modern consumer behavior models. Special attention is given to the impact of global digitalization, ecological considerations, and social trends on both demand formation and consumer choices. Regional specificity constitutes a key aspect of the research, illustrating how cultural differences, economic status, and legislative frameworks in various regions shape diverse packaging requirements. The significance of integrating interdisciplinary knowledge from marketing, logistics, ecology, and sociology is highlighted as a means of developing comprehensive strategies for the packaging industry. The article emphasizes that the use of advanced big data analytics, combined with a high level of flexibility and adaptability to global trends, enables the industry to achieve sustainable growth and foster innovation. Consequently, this publication provides a holistic understanding of the key factors driving the evolution of demand and outlines promising directions for future development within the packaging sector.

packaging products, demand, consumer requirements, theoretical approaches, regional markets, digitalization, ecologization, interdisciplinary integration, sustainable development