Marketing and promotional campaigns as a tool to increase profits in the field of public catering

the article discusses the problems of using marketing and promotional campaigns as a tool to increase profits in the field of public catering. The relevant topic is becoming increasingly relevant in the current conditions against the background of growing competition combined with changing consumer behavior. Effective advertising campaigns and various well-thought-out promotions become powerful tools not only to attract new customers, but also to retain existing ones, which helps to increase revenue and successfully strengthen competitive positions. The article analyzes modern approaches to the organization, examines the strengths and limitations of marketing activities. Special attention is paid to the contradictions between classical methods and the latest digital developments, as well as the lack of knowledge of the long-term impact of such events on the formation of consumer loyalty. The purpose of the study is to develop recommendations for the elimination of identified problems in the characterized area. The paper substantiates the need to use a systematic approach, which would provide for the synthesis of digital technologies, emotional involvement and flexible pricing policy. The presented materials are of interest to a wide range of marketing specialists, managers of catering enterprises, management researchers and entrepreneurs who want to improve their business performance.

audience, competition, loyalty, marketing, promotion methods, catering, promotions, profit, strategies