The system of development of human resources and organizational characteristics as an effective tool for strategic management of the company

a modern company operates in an ever-changing business landscape characterized by an extremely high degree of uncertainty. Among the main drivers of change, special attention should be paid to geopolitics, ecology and digitalization, as the most significant factors of unpredictability. In these conditions, in order to maintain the achieved positions and further successful development, organizations are forced to constantly improve themselves, each time trying to adapt as much as possible to the ever-recurring requirements of the surrounding business reality. The management of enterprises is obliged to constantly search for the most rational and optimal strategic solutions, analyze and systematize the experience of the past in order to create a new successful and unique future. Despite numerous scientific works by domestic and foreign researchers on the topic of effective management, the issues of managing business entities in conditions of uncertainty remain not fully understood. This article suggests the idea of a structural and functional approach to the implementation of strategic human resource management and shows an example of successful testing of the proposed tools in practice. The author presents theoretical provisions and practical arguments proving that strengthening the key functional characteristics (preventativeness, adaptability, dynamism, flexibility, diversity) of each component of the proposed structure of the social component will not only solve the current tasks of the enterprise as quickly as possible, but will create a solid foundation for successful adaptation to any future conditions of the surrounding business reality.

adaptability, dynamism, flexibility, diversity, preventativeness, uncertainty of the business environment, sustainable development