№ 5(873) (2023)

The role of object names in the sphere of English everyday vocabulary - members of the categories “Nutrition” and “Clothing” - as carriers of additional semiotic information in semiotically marked situations is considered. The role of language in recognizing such situations is emphasized. The process of formation of the semiotic character of food and dress names in the English language is briefly described. The stated provisions are illustrated with examples from English-language fiction.

The article deals with the problem of the creolized text as means of agitation, advertising and popularization of military-patriotic values and a way to maintain the prestige of the Italian Armed Forces. The research material is a corpus of 100 texts taken from the official Telegram channel of the Italian Ground Forces for the period 2021-2022. The results showed that the texts of the Telegram channel represent a type of social advertising and have an enhanced impact on the audience.

The article sets out to consider the nominative and interpretative aspects of the poetic word. The undertaken linguo-cognitive analysis of youth poetry takes into account social and linguistic parameters of the socio-communicative group that comprises people familiar with works by young authors. The analysis serves to reveal the following linguistic distinctions: contextual interpretations result from inferences; precedent phenomena are used symbolically; widely employed stylistic repetitions contribute to meaning-making; a two-level dialogue - between the author and the reader, as well as between fictional characters - is constructed.

We study the language situation in London which similar to many other big cities in Europe is now home to immigrants from different countries. As a result of this process the English language spoken in London has changed rapidly. The traditional dialect Cockney has been replaced by Multicultural London English which has emerged in multiethnic inner city boroughs in London.

This article describes the genre of “educational flyer” as part of the German-language Orthodox discourse. The German-language Orthodox flyer is a popular genre in Germany, which is due to sociocultural, linguistic and historical factors. The article highlights and describes the key strategies and tactics peculiar to the German-speaking Orthodox leaflet. The choice of strategies and tactics is determined by the target audience. Some of the strategies and tactics are typical for all target groups, while the other part is used for a narrower audience.

The article discusses the concepts of interpretation, understanding and evocativeness, which are key to the analysis of theatrical and film discourse. Interpretation acts in creative activity both as one of the necessary conditions and as a cognitive mechanism for the formation of evocativeness in theatrical and film productions. The author pays special attention to the correlation of the phenomenon of efficiency and experience, evocativeness and super-tasks, and also analyzes in detail the types, levels and stages of interpretation.

The article discusses the gender aspect of speech behavior when generating an ironic statement, as well as features of the gestural behavior of men and women when pronouncing irony in an oral spontaneous narrative. As a result of the empirical analysis, some tendencies were revealed in the gestures of men and women when generating an ironic statement, in particular, there was a quantitative predominance in the use of representative gestures, as well as a more frequent use of irony by men in an oral spontaneous narrative.

The article is devoted to the problem of choosing a strategy for the translation and use of relevant translation techniques to convey the meaning of idioms, reflecting facts of Chinese culture, into Russian. To solve this problem, it is proposed to rely on the lacuna theory, an attempt is made to justify the use of translation techniques for transmitting idioms into Russian, taking into account types of lacunae. Examples of idioms possible translation into Russian are analyzed.

The paper explores systemic-functional characteristics of news information in Chinese and Russian web portals based on three discourse metafunctions (conceptual, interpersonal and compositional); both linguistic and visual (pictorial) modalities are considered. Contrastive analysis of systemic-functional characteristics of news articles with images helped identify the differences in multimodal context of web portals which appear in knowledge domains, news scale, news orientation, and information transfer type.

In 1760-1860 British scholars looked for the origins of the English metrical romances. At the end of the 18th century, in their writings and collections of ancient poetry, they explained their editorial approaches. Among the English collectors of early and medieval poetry, two editorial approaches developed under the influence of T. Percy and J. Ritson. The article examines their editorial approaches, as well as their influence on the 19th century editorial practices.

The article examines the image of a migrant based on the material of modern Russian-language literature on the example of three pieces of prose: “The Days of Savely” by Grigory Sluzhitel’ (2020), “The One Who Came” by Narine Abgaryan (2015) and “The Second Life of Uwe” by Fredrik Backman (2012). The migrant is presented as an individual endowed with positive qualities, having a somewhat strange appearance and ready to compromise with the locals. It is concluded that the image of a migrant is subjected to a rather high degree of romanticization.

The article is devoted to the analysis of the “Soviet toy” as a phenomenon, a symbolic representation, an attribute of the Soviet era, as well as an alternative for the gaming culture of Russia. Shows the periods of formation and development of the Soviet gaming culture as a subsystem of the culture of the USSR and its special area - the culture of childhood. Listes the main socio-cultural characteristics of the “Soviet toy”, which are of practical and research interest at the present stage of development of Russian gaming culture.