German-Language Orthodox Flyer: Linguoculturological and Linguopragmatic Aspects

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Abstract

This article describes the genre of “educational flyer” as part of the German-language Orthodox discourse. The German-language Orthodox flyer is a popular genre in Germany, which is due to sociocultural, linguistic and historical factors. The article highlights and describes the key strategies and tactics peculiar to the German-speaking Orthodox leaflet. The choice of strategies and tactics is determined by the target audience. Some of the strategies and tactics are typical for all target groups, while the other part is used for a narrower audience.

About the authors

Olga Aleksandrovna Mileeva

Saint Tikhon’s Orthodox University of Humanities; Moscow State Linguistic University

Author for correspondence.
Email: mileeva.oa@gmail.com

Lecturer at the Department of Foreign Languages, Faculty of Theology, Saint Tikhon’s Orthodox University of Humanities; External PhD Student at the Department of Grammar and History of the German Language, Faculty of the German Language, Moscow State Linguistic University

Russian Federation

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