No 6 (2025)

The subject of study in this article is the specificity of color designation in the works of Mikhail Prishvin and Yuri Kazakov, dedicated to the North. Although it is known from Kazakov's own words that Prishvin's work significantly influenced his decision to travel to the North and his manner of seeing and writing about the North, the prose of these writers has not yet been compared in any considerable depth, and consequently, the nature of the influence has not been assessed. The material for comparison is limited to the best-known, though not the only, work by Kazakov about the North ("The Northern Diary") and the book by Prishvin that Kazakov directly mentioned ("Behind the Magic Ball"). Both works are considered crucial for the "northern text" from the perspective of modern humanities. In this study, without fully addressing the issue of Prishvin's influence on Kazakov, we focus on one aspect of this issue — a comparative analysis of color designation. The methodological choice is determined by the significance of color in the poetics of the landscape in Prishvin's and Kazakov's works (there are scientific works dedicated to this, but they are not of a comparative nature). The comparison revealed both common features and differences. Among the common features are the abundance of references to color and the predominance of certain colors in the palette. Differences are demonstrated through references to the color green (one of the most important: in Prishvin's book, there are 69 instances of green designation, while in "The Northern Diary" there are 45). It is found that in Prishvin's works, the color green has a symbolic meaning, denoting the energy of life and the native middle Russian forest, which is even recalled by the waters of the northern seas; "green" colors childhood memories and is part of key images ("green joyful heart"). In Kazakov's works, references to the color green form part of an accurate description of objects (Kazakov's strive for accuracy in description is manifested, in particular, in the abundance of complex adjectives, including occasionalisms). The meanings and connotations of "green" in Kazakov's works are very diverse and cannot be reduced to a common symbolic core (ranging from the "bright green" of grass, which the author clearly delights in, to the greenish, that is, spoiled, flour).

The subject of the study is the features of pastiche of psychoanalytic and existential images in the latest novels of Boris Vian. The characteristics of the introduction of pastiche into the fabric of Vian's works demonstrate the innovative development of this technique, which was later recorded in postmodernist criticism. Pastiche in postmodernism is used as a way to talk about culture through its own languages, as a means of play with cultural codes, citation, and rethinking of the past, reflecting the idea of "the death of the author" and intertextuality. Vian's creativity, with its conscious imitation of styles, manners, elements of literary works, and movements in art, reworking already existing forms, permeates his entire literary heritage and, in a certain sense, anticipates postmodernist reflection. The aim of the study is to explicate the postmodern content of the novels "Red Grass" and "Heartfire." The methodology of the work is defined by the tradition of historical-literary research: the writer's creativity is examined in the context of the flourishing of existential philosophy ideas and in connection with the widespread dissemination of psychoanalytic methods characterizing the spiritual processes of his contemporary era. It has been revealed that the blending of fantastical techniques and real problems of personal alienation, integrated into the narrative fabric, allows the author to express his negative attitude and irony toward the "productivity" of psychoanalysis sessions and the "projectiveness" of existentialism ideas. The novelty of the work lies in decoding the meanings embedded by the writer into the existential problem of being in relation to death, the fullness of death, and the threat of obtaining an opposite result to all psychoanalytic attitudes, leading not to the individual's awareness of their problems in a positive direction toward the future, but to an even greater sense of emptiness. The article shows that the fantastic and psychoanalysis in Vian's latest novels intertwine into a unified whole and, behind the facade of the comedic and paradoxical, urge the reader to contemplate the right to intrude into the inner world of a person and the eternal problems of human existence in the world.

The present study is devoted to the literary and folklore heritage of E.Shemyazade, an outstanding poet and scientist of the Crimean Tatar people. The main aspects of his work are analyzed, including the synthesis of philosophy, lyrics and oral traditions, as well as their interaction and mutual influence. Special attention is paid to the issues of preservation and transformation of folk song culture, the role of dialectal and cultural features in poetic texts, as well as the influence of traditional ethnocultural heritage on modern Crimean Tatar literature, the main directions of E. Shemyazade's scientific research are revealed. The subject of the research is the poetics of traditional folk songs. The object of the research is the scientific heritage of E.Shemya-zadeh. The purpose of the study is to analyze the scientific works of E. Shemy-zadeh devoted to the issues of folk lyrics. The material for the study was the collection of articles "Edebiy ve tenkidiy makaleler" ("Literary and critical articles") (2000). The structural method was used as the main research method. The novelty of the research lies in the fact that we chose the poetics of folk songs in the scientific research of E.Shemyazade as its subject. Also, for the first time, the article systematically analyzes the main aspects of the relationship between the literary heritage of E. Shemyazade and the folk folklore tradition, and identifies the mechanisms and features of the use of oral forms in his poetic work. E. Shemya-zadeh's scientific research reflects the most important facets of the author's worldview, gives us the opportunity to see the features of his value system. The works of E. Shemya-zadeh introduced qualitatively new features in relation to the study of folk lyrics and cultural issues. According to E. Shemya-zadeh's research, the historically established system of genres of Crimean Tatar folk songs is undergoing changes. Stylistic changes affect the content of the songs.

The subject of the research is the translation of syntactically non-standard prose of 20th-century French literature into Russian. The object of analysis is syntactic deviation as an expressive means and its transformation in the translation process. The author examines in detail such aspects as the strategy of translating syntactic deviations, their adaptation or preservation depending on the stylistic guidelines of the original text, as well as the degree of translation normativity in the context of intercultural communication. Particular attention is paid to the influence of genre specificity and the intended readership on the choice of translation strategy. The focus is on the methods of conveying the rhythmic-intonational structure, expression and non-standard construction of the phrase, characteristic of the prose of Guillaume Apollinaire. The analysis is based on the material of the novel "Les Onze Mille Verges" and its Russian translation by Arnaut Skard-Lapidus. The work highlights the problem of compromise between the normativity of the target language and the preservation of the author's expression, revealing translation as a form of interpretation with a certain aesthetic and functional vector. The methodological basis of the study is a comparative analysis of the original and translation, a linguostylistic approach and principles of functional equivalence, which allow us to identify translation transformations at the level of syntax and stylistics. The main conclusions of the study are the confirmation of the hypothesis about the translator's dual strategy: the desire to preserve the syntactic expression of the original while simultaneously adapting the text to the norms of the Russian language. The author's special contribution is the systematization of approaches to the transmission of syntactic deviations and the identification of the dependence of these approaches on genre-stylistic and cultural parameters. The novelty of the study lies in the comprehensive analysis of one work in the original and translation at the level of syntax, as well as in highlighting the problem of stylistic norms in the translation of experimental prose.

The article discusses the diversity of sources in data journalism (Big Data). The research showed that journalists actively use open government database sources, commercial sources, social media, and user-generated content. The characteristics of each type of source, as well as methods for collecting and analyzing them, are identified. An analysis of data handling practices was conducted, highlighting key problems and challenges. Special attention is given to verifying the accuracy of information and adhering to journalistic ethical standards. The theoretical significance of the work lies in the systematization of knowledge about types of data sources in journalism. The practical significance of the work consists of developing recommendations for journalists on the effective use of diverse data sources. This helps avoid errors in information processing, improves verification processes, and enhances the quality of produced materials. Journalists will be able to analyze data better and present information in an accessible and understandable manner. The theoretical and methodological foundation of the study comprises general scientific methodologies of historical-philosophical analysis and general theory of cognition. The methodological basis of the article consists of works that describe the evolution of big data. As a result of the study, it was established that the diversity of data sources has a significant impact on modern journalism. Journalists use various types of data: open government databases, commercial sources, social media, and user-generated content. Each of these sources requires an individualized approach to the collection, verification, and analysis of information, resulting in more accurate, objective, and high-quality journalistic materials. The results allow for the conclusion that the proper use of different data sources enhances audience trust and improves the quality of journalistic publications. The classification of sources and the analysis of methods for their collection and processing help journalists better navigate the vast flow of information and choose the most reliable data for their materials.

The study of the means of representation of intertextuality in polycode media texts is being updated in connection with the need to understand the mechanisms of influence on the mass audience and to create effective advertising campaigns. The subject of the research is the means of representation of intertextuality in German-language polycode media texts presented in the format of native advertising. The aim of the work is to identify and describe the means of representation of intertextuality in German-language polycode native advertising media texts, reflecting the cultural characteristics of German-language advertising discourse. Various types of intertextual connections and the ways they are implemented at verbal and non-verbal levels are considered. In the age of digital media and information saturation, native advertising is becoming an increasingly common and sought-after communication tool. The effectiveness of native advertising is largely determined by its ability to integrate into the media context, using various strategies, including intertextuality. The role of intertextuality in creating a positive brand image is analyzed. Examples of the analysis of specific advertising campaigns are provided, illustrating the use of intertextuality to enhance the attractiveness and memorability of the advertising message. A comprehensive approach was used in the study, including methods of content analysis, discourse analysis, semiotic analysis, and linguistic stylistic analysis. The fundamental methodological approach is the principle of intertextuality, combined with the theory of polycode (M. V. Verbitskaya). The effectiveness of advertising will be measured through brand recognition and audience engagement by means of a statistical analysis of comments, likes, reposts, and link clicks. The novelty of the study lies in the comprehensive analysis of the means of representation of intertextuality in polycode native advertising media texts, using German-language material as an example. For the first time, a systematization and classification of various types of intertextual components actively used in native advertising has been conducted, with an in-depth analysis of their role in shaping a specific impact on the mass audience. Culturally specific features of the use of intertextuality in German-language native advertising have been identified, which allows for a deeper understanding of its effectiveness within the cultural context of the German-speaking space. The results of the study showed that intertextuality allows for the successful integration of advertising into the media context, making it more attractive to the target audience. Conclusions have been drawn that the effectiveness of the use of intertextuality depends on the level of cultural competence of the recipient, enabling them to correctly interpret intertextual insertions and extract the intended meaning of native advertising. The results of the study have practical significance in the field of marketing linguistics.

The article is dedicated to a comprehensive analysis of modern trends in the development of the Middle Eastern media space. The subject of this research is the media systems of the Middle East, which are in a state of transformation and configurational revision. The aim of the scientific work is to identify the main principles of the formation of media systems in the region. The article pays special attention to the discussion of a new research paradigm that could serve as an alternative to the Eurocentric (classical) approach. Within the proposed framework, the process of establishing media systems in the Middle East is examined through the lens of transnational factors: the history of the region, Islam, religious denominations, tribal ties, and other non-state actors. This reflects the specificity of the region—spatial and temporal characteristics often prevail over state borders and national politics. A core factor in the formation of transnational media systems in the Middle East is religious stratification—a conflict of ideational and value paradigms that surfaces in the informational sphere. The methods employed in the research include content analysis of normative documents, data systematization, and a historical research method. Based on the results obtained, an analysis of the media space in the Middle East at the transnational level allows, firstly, to identify a predisposition toward its ideational and value polarization; and secondly, to distinguish between two main groups of media systems—the "authentic" and "divergent" (the media block of the "resistance" movement). The "authentic" system includes Sunni pan-Arab media resources (the Qatari channel Al Jazeera and the Saudi holding MBC Group). The "divergent" system (alternatively, "muqawama") comprises media characterized by a Shiite political-religious discourse: the dissemination of Islamic values, support for the "oppressed" (primarily religious minorities), and the struggle against colonialism, imperialism, and westernization. The authors noted that the boundaries of media systems are not static, as they are not confined by geography, the frameworks of organizations and alliances, ethnic groups, and language. The conclusions drawn can be further applied in studies on media comparativism.

The article proposes an approach to identifying signs of fake information and counteracting it within the framework of the information policy of higher educational institutions. An analysis of information cases with signs of disinformation showed that the disseminated fakes have significant risk factors for the state. False information is aimed at destabilizing the socio-political situation and forming a negative image of the country's leadership among citizens. At the same time, targeting the mass audience, fakes aim to change moral attitudes, increase anxiety, and create negative narratives about the socio-political order. The goal of this study is to determine modern individual strategies for self-defense against fake information. The object of the study is the information field of the Russian Federation. The subject of the study is fake information. The scientific article examines the global dynamics of fake information dissemination, the technologies used to create unreliable content, and strategies for countering distorted information. Content analysis of unreliable publications, a literature review on the topic, and an online survey of youth to identify the level of competencies in countering disinformation were used as research methods. The main conclusions of the scientific research include the active development of technologies that complicate the determination of the credibility of information. Artificial intelligence is often used to create fake information, making it difficult to distinguish from credible content at a glance. Additionally, fakes often utilize links to non-existent sources or quotes from pseudo-experts. Manipulative techniques and the lack of prompt action from government structures and interested companies allow fakes to exert a greater impact. An example of such influence is the case discussed in the article concerning Kazan Federal University. A significant contribution to the study of the topic is the conducted survey, which revealed important directions for reducing the impact of fakes, including the demand for an official channel with reliable information and the state's position, which can be one of the elements of the e-government system. Based on the conducted research, rules for protection against disinformation were formulated. The main theses include the principle of promptness, the principle of the information bubble, a critical approach to information, attention to manipulation markers, information hygiene, and verification of information through official resources.

In the context of visual shift and the growth of mobile media consumption, short videos are becoming the most important format for the distribution of television and news content. Of particular interest is the analysis of the mechanisms for adapting television stories to the clip-based logic of digital platforms. Previously, television newsrooms operated within the logic of linear broadcasting. Today, they are compelled to consider the demands of platforms featuring vertical video and short duration (VK Video, Yandex Video, and RuTube). This research is dedicated to exploring how short videos shape new models of presentation and audience engagement on these Russian platforms. The focus is on the transition from full-format stories to fragmented, visually rich, and emotionally accentuated information delivery. Typical techniques of clip adaptation are examined: content compression, editing based on "hooks," subtitling, and headline work. The main goal is to identify how algorithms and the visual logic of short formats impact television newsrooms and content promotion strategies. The research methodology is based on content analysis of 30 short video posts published from April to May 2025 on VK Video, Yandex Video, and RuTube platforms. The analysis was conducted according to genre-structural criteria, visual styles, and types of emotional delivery. Engagement metrics were processed: reach, average watch duration, and user reactions. The scientific novelty of the article lies in the systematization of platform formats for short videos as a tool for transforming television content on Russian digital platforms. A unified comparative analysis of domestic platforms – VK Video, Yandex Video, and RuTube – was conducted in terms of the specifics of their algorithmic logic and visual demands for clip videos. The concept of "clip adaptation of the story" was clarified, and its main types were identified: from slicing "key frames" to emotional micro-stories. A generalized efficiency metric – "reactions per 1000 views" – was introduced as a tool for comparing audience responses across different platforms. It was concluded that short videos serve not only a promotional function but also become an independent media format that requires new editorial competencies and audience engagement strategies. The findings are important for understanding the new model of multimedia production in the era of platform distribution.

The work systematizes the latest foreign studies showing that citizens of the Global South increasingly receive news primarily through digital platforms of Western media holdings, which reinforces their dependence on external information sources. The analysis of the updated concept of "smart soft power" demonstrates that strategic narrativization and cultural citation remain key tools for the influence of Western actors in the networked environment. Authoritarian players adopt Western media tactics, intensifying competition for the agenda and altering the balance of information flows in developing countries. Negative framing of the region in global news leads to economic losses—overestimation of risks costs Africa up to £3.2 billion annually. The "CNN effect" theory remains relevant: emotional reporting accelerates the formation of public demand for external intervention, as evidenced by the Indonesian case from 2016 to 2021. Influence is more often determined by prolonged media agendas rather than isolated messages, which the Al Jazeera Institute analysis emphasizes. The established typology of mechanisms—content framing, algorithmic distribution, partner news networks, and cultural co-branding—offers practical recommendations for states and NGOs to enhance media literacy and diversify information flows. An integrative review of 67 English-language scholarly sources (2019–2025) was conducted using the PRISMA protocol. The analysis combines qualitative and quantitative methods. The theoretical framework includes the concepts of soft power, framing, and encoding/decoding. The main findings of the research highlight four interconnected mechanisms of the influence of Western media strategies on public opinion in the Global South: content framing, algorithmic distribution, partner news networks, and cultural co-branding; establish direct economic losses of up to £3.2 billion annually for African countries due to negative framing; and confirm the relevance of the CNN effect based on the Indonesian case from 2016 to 2021. The author's special contribution to the study of the topic is the systematization of the "smart soft power" concept in relation to the digital environment and the development of a typology of long-term effects of influence. The novelty of the study lies in a comprehensive analysis of the hybrid impact of editorial and algorithmic tools, as well as in formulating practical recommendations for states and NGOs to strengthen media literacy, diversify information flows, and reduce economic risks arising from distorted perceptions of developing countries.

The article investigates the representation of the concept of "shame" in the Chinese phraseological fund. The use of phraseological units of the Chinese language allows the identification of cultural, emotional, and moral aspects related to the notion of shame. The study includes an analysis of 150 phraseological units encompassing categories such as ready-made expressions (成语), proverbs and sayings (俗谚), habitual expressions (惯用语), as well as allusions-metaphors (歇后语). The concept of shame is represented through various aspects: physiological reactions, moral values, descriptions of shameless behavior, and connections with the meaning of "face" (面子 miànzǐ). The results of the study indicate that phraseologisms related to shame play an important role in conveying moral and ethical values, demonstrating a close relationship between emotions, language, and the cultural worldview of the Chinese people. Both quantitative and qualitative analyses of 150 phraseological units of the Chinese language were employed. Structural-typological classification, semantic and cultural analysis were applied to identify the representation of the concept of "shame." The novelty of the work lies in the comprehensive approach to studying the concept of "shame" in Chinese phraseology. For the first time, an analysis of 150 phraseological units selected based on criteria of frequency of use, semantic relevance, and categorical representativeness has been conducted. The developed classification model allows for the systematization of expressions into four structural types and five semantic categories. The identification of patterns holds particular value, notably the predominance of idiomatic constructions (46%) and their connection with the concept of "face" (30%). The study reveals the cultural conditioning of phraseologisms, demonstrating their role as tools of social control and transmitters of Confucian values. The findings provide a foundation for further comparative research. The conducted study demonstrates that the phraseological units of the Chinese language related to the concept of "shame" perform an important cultural and normative function. Phraseologisms that contrast shame and shamelessness (for example, "恬不知耻" – shameless) are of particular significance. They serve as crucial instruments of social control, marking the boundaries of acceptable behavior. Thus, Chinese phraseology not only describes the emotion of shame but also actively participates in the reproduction of cultural norms and traditional values.

The article is concerned with identifying the structural and semantic features of proverbs in English and Russian with the meaning of "law", "court" and "judge". The purpose of the work is to identify various nuances of the meanings of proverbs and their figurative interpretation for understanding the attitude of native speakers of English and Russian to this topic. The scientific novelty lies in the fact that the author offers his own systematization of the main meanings of proverbs (twelve groups were identified), conducts a semantic analysis of the lexical components, syntactic structures, as well as figurative and expressive means of proverbs of this thematic group in the aspect of linguocultural connotation. The sphere of application of the results is both in pedagogical activity, in the process of teaching English, and as a basis for a more in-depth comparative study of proverbs of this thematic group, including the usage of proverbs of other languages. The study used descriptive and comparative methods, as well as structural-syntactic and functional-stylistic analysis. As a result of the analysis, the author identified the following consistent patterns: neutral and abstract vocabulary is more often used in English proverbs; they are more interesting not so much due to linguistic means, but because they contain various aspects of legal proceedings, diverse observations, a greater variety of logical conclusions, nuances and shadings of meaning. Russian proverbs are more representative of an affective evaluation of the court, they present a more figurative perception of the world, which is reflected in a wide palette of lexical means (historicisms, archaisms, etc.), as well as means of expressive and colloquial syntax. In addition to the unique ones, there are also common means of expression for Russian and English proverbs. The author analyzes all the verbal means and draws conclusions about the national and cultural specificity of proverbs and about the concept of law, court and judges of Russian and English peoples.

The subject of the study is the evolution of perception and variability of interpretations of works of early romantic creativity by Maxim Gorky in China. The object of the study is many works by Chinese researchers devoted to the Russian classics over the past century. The author examines in detail how the process of shifting the accents of Chinese literary critics in the interpretation of Gorky's early romantic work from politics and ethics to aesthetics takes place. Special attention is paid to such works as "On Gorky's Early Romantic Works" (1980) by Fu Lingmei, "Gorky's Barefoot Stories" (1986) by Chen Xihan, "Gorky's Contribution to European Wandering Literature and Art" (1995) by Li Zhibin, "On the Artistic Style of Gorky's Early Wandering Works" (1999) by Tang Ihon, "The linguistic style in the story "The Old Woman Izergil"" (2012) by Yang Peng. In the course of the research of this article, the corporate method, the cultural-historical method and the hermeneutic method are used. A special contribution of the author to the study of the topic is that he points to a gradual change in the perspective of attention of Chinese literary critics from the plan of content to the plan of form, while the clearly politicized interpretation of Gorky's writings goes away, more is said about the meaningful form – poetics. The innovation of the article also lies in the systematization of Gorky studies in China, in discovering in it a shift in emphasis from politics and ethics towards aesthetics, all that had not previously been noted by literary critics either in China or in Russia. This work can contribute to the intensification of the consideration of historical and literary ties between Russia and China, contribute to the expansion of the subject of works of this kind, which will eventually deepen further mutual understanding between the two peoples.

This research, conducted in the field of sociolinguistics and discoursology, aims to determine the content base of the phenomenon of "cancel culture" and its conceptual perception in Chinese linguoculture. The relevance of the research is due to the increased interest in the phenomenon of "cancel culture" in modern public discourse, expressed by an impressive number of publications and active disputes about the status of this phenomenon. The subject of the study is the conceptual characteristics of the phenomenon of "cancel culture" and related concepts. The object of the research is the modern public discourse, temporally limited by the moment of formation of the phenomenon of "cancel culture" in society. The article examines in detail the main definitional features of the concepts "cancel culture" and "blocking", as well as the prerequisites for their formation due to the widespread phenomenon of "cancel culture" in the Western community.  The main research methods used in this article include definition and etymological analysis. The novelty of the research lies in the analysis of the native Western phenomenon of "cancel culture" from the point of view of Chinese linguistic culture, as well as its implementation in modern Chinese public discourse. The main conclusions of this study include the following: "cancel culture" in the Western perception of the phenomenon has a certain manipulative potential, which allows to form a subjective reality in public discourse; a set of semantic features inherent in the concepts of "取消文化" ("cancel culture") and "封杀"("blocking") in Chinese public discourse, is reduced to action, target action, sphere, causes, category of phenomenon, addressee and addressed, as well as their external assessment; the sign of action is identical in relation to the interpretations under consideration and is expressed synonymously next to the meaning "prohibition" or "restriction"; "封杀" ("blocking") is a one-word representative of the concept of "取消文化" ("cancel culture").

The object of the study is the work of the co-founder of the Pink Floyd group, English musician Roger Waters. The subject of the study is the use of critical discourse analysis to the author's texts, as well as to the content of the performer's speeches and interviews. The author examines in detail such aspects of the topic as the political position of the musician, his awareness of the current situation in the world, as well as such aspects of the "communicative event" as formats of interaction with the public, the use of specific words in the corpus of local meanings of the text, formal structures when working with time. Particular importance is attached to the fact that R. Waters currently turns out to be one of the few representatives of the West who expresses an alternative opinion, which is actually the opposite of the ideas of the political establishment. The musician manages not only to use events relevant at the time of the album's release in his work, but also to appeal to eternal themes affecting mythological plots.  T. van Dijk's approach was used, which provides for the consideration of discourse as a broad communicative event focusing around the theoretical triangle "discourse-cognition-society". In accordance with the algorithm proposed by T. van Dijk, the texts of R. Waters from the period 1973–2017, as well as his latest shows and interviews, were studied. It is concluded that almost all of R. Waters' work is perfectly suited to the optics of T. van Dijk's critical discourse analysis, which is primarily explained by the uncompromising position of the musician, who is completely unprepared to put up with the unfair state of affairs in modern society. The expression of an alternative opinion presented in the texts, shows, interviews of the author is heard (especially by young people) both in the West and in the countries of the "global South", which indicates the close connection between art and politics and inspires cautious optimism. The applied kind of critical discourse analysis allowed, on the one hand, to see the productivity of T. van Dijk's ideas in relation to the field of musical culture, on the other hand, to confirm that R. Waters is an author who clearly understands the current problems of the socio-political order and vividly uses creativity to broadcast and popularize his views.