A short video on Russian platforms: the transformation of television content on VK Video, Yandex Video, and RuTube

In the context of visual shift and the growth of mobile media consumption, short videos are becoming the most important format for the distribution of television and news content. Of particular interest is the analysis of the mechanisms for adapting television stories to the clip-based logic of digital platforms. Previously, television newsrooms operated within the logic of linear broadcasting. Today, they are compelled to consider the demands of platforms featuring vertical video and short duration (VK Video, Yandex Video, and RuTube). This research is dedicated to exploring how short videos shape new models of presentation and audience engagement on these Russian platforms. The focus is on the transition from full-format stories to fragmented, visually rich, and emotionally accentuated information delivery. Typical techniques of clip adaptation are examined: content compression, editing based on "hooks," subtitling, and headline work. The main goal is to identify how algorithms and the visual logic of short formats impact television newsrooms and content promotion strategies. The research methodology is based on content analysis of 30 short video posts published from April to May 2025 on VK Video, Yandex Video, and RuTube platforms. The analysis was conducted according to genre-structural criteria, visual styles, and types of emotional delivery. Engagement metrics were processed: reach, average watch duration, and user reactions. The scientific novelty of the article lies in the systematization of platform formats for short videos as a tool for transforming television content on Russian digital platforms. A unified comparative analysis of domestic platforms – VK Video, Yandex Video, and RuTube – was conducted in terms of the specifics of their algorithmic logic and visual demands for clip videos. The concept of "clip adaptation of the story" was clarified, and its main types were identified: from slicing "key frames" to emotional micro-stories. A generalized efficiency metric – "reactions per 1000 views" – was introduced as a tool for comparing audience responses across different platforms. It was concluded that short videos serve not only a promotional function but also become an independent media format that requires new editorial competencies and audience engagement strategies. The findings are important for understanding the new model of multimedia production in the era of platform distribution.

short videos, VK Video, RuTube, Yandex Video, TV segment, algorithmic logic, visual adaptation, video journalism, digital platforms, clip-based media production