Vestnik of Moscow State Linguistic University. Humanities

In this article, the communicative rules and patterns governing the exchange of information within the complex system of poetry collections are identified, and how they influence the interaction between the author and the reader is explored. The focus is on the creation of a worldview that results from the interplay of individual interpretations and emotional experiences. Methods from the theory of concepts and paradigms are applied to analyze named entities in the poems of Joseph Brodsky. The developed model of poetic space-time allows for the exploration of the characteristics of poetics based on the interaction of subjective worldviews, aiding in the interpretation of the works. This study expands the understanding of the complexity of the interaction between the author and the reader in the process of communication mediated by a poetry collection.

The article presents a diachronic linguistic and pragmatic analysis of advertising slogans with the aim of identifying the factors that determine their evolution in axiological aspect. The study analyzes advertising slogans in English, French, and their translations into Russian created between the late 19th century and the present day and published on open internet sources. This research employs methods such as linguistic and pragmatic analysis, interpretation and contextual analysis, as well as elements of content and intention analysis. The study established the fact that the slogan reflects the values and orientations of a brand and society as a result of changing values and consumer motivation by the influence of historical, political, and economic factors.

This study aims at examining the notion of function in the context of the views of the founders of the three largest functional syntax schools in Spain: the University of Oviedo, the University of Leon and the University of Santiago de Compostela. The analysis of the above-mentioned scholars’ theoretical papers made it possible to identify a significant homogeneity in the basic definition of syntactic function among Spanish linguistic associations. At the same time, significant differences were also found in the subsequent theoretical development of the initial definition and its synthesis with other functional-syntactic approaches, which allowed us to identify, in a given context, a general tendency to move from formal-structuralist concepts to functional-semantic and functional-pragmatic ones.

The article aims to study the systemic connections of achromatic colour terms white with other colour terms in order to determine the features of colour space conceptualization in Russian linguistic culture. The analysis is carried out on the material of the main Russian National Corpus. The methods used are etymological, lexicographic, corpus, contextual and conceptual analysis. As a result, collocations of colour terms are determined and classified by the type of connections. Then the frequency of usage and the theme connecting the studied vocabulary within the colour space of Russian linguistic culture are established and described.

The objective of the research is to examine the role of neologisms in shaping the media agenda. Based on the issues of English and Russian media discourse, neologisms in crypto industry and digital finance produced using affixes such as -coin / -коин are identified. Also neologisms that denote concepts of artificial intelligence and digital technologies with a particular emphasis on the Russian term фиджитал are considered. In media discourse, neologisms play a particular role in shaping public opinion on novel items of social life and significant events through the lens of the commonly shared worldview, thus sculpting a new view of life. Constructing a mental frame by means of introducing neologisms, new meanings are attitudes shaped in media recipients, which eventually amplifies the media agenda.

The purpose of this article is to consider the functions of conceptual metaphor, motivated by metonymy, in multimodal euphemistic complexes. The methods of conceptual analysis, hypothetico-deductive method, definitional analysis method, and method of cultural interpretation of linguistic units are used. The article describes the models of realization of metonymic concepts in the com position of metaphorical configurations that underlie the semantics of English multimodal euphemistic complexes. These models represent different types of correlation of conceptual metonymy and conceptual metaphor within a multimodal complex. Within the framework of all the identified models, regardless of their structure, a decrease in the degree of euphemistic potential of the resulting complex is observed in comparison with its individual elements.

The article analyzes the semantics of the image of the lyrical hero in Shakespeare’s sonnets with reference to the concepts of the true and false Eros and hierarchy of beauty in Plato’s dialogue “Symposium”. The lyrical hero is interpreted by means of the masks that he ‘creates’ for his beloved ones – ‘the divine beautiful’, ‘the earthly realization of the divine beautiful’ and ‘Christian androgyny’ – while searching for the Absolute like it occurs in Plato’s dialogue. We also consider Shakespeare’s ‘self’ in the sonnets which embraces modal semantics of the philosophical constructivism and thus suggests a certain affinity to Plato’s ‘self’ as reflected in “Symposium.

This research is about the most important elements of the Kyrgyz cultural code presented by Ch. Aitmatov’s novel “Farewell, Gul`sary!”. Cultural code features remaining of paramount importance are considered in context of the long history of Kyrgyz people. The aim of the study is threefold: to describe the specificity of author’s interpretation of elements of cultural code that continued to be particularly relevant in the middle of the 20th century is revealed, the historical realities and writer`s personality; to analyze in Kyrgyz and Russian languages the vocabulary and studied elements of cultural code as well as its adequacy of translation into English. In the study, methods of comparative analysis, comparative translation analysis, contextual analysis, component analysis and semantic interpretation, are chosen.

The active accumulation of digital artifacts in contemporary art significantly contributes to the enhancement of creative and research potential. This phenomenon is particularly evident in the context of integrating artificial intelligence and the artistic process. To investigate the impact of new technologies on traditional artistic practices and concepts of authorship, an analysis was conducted on the works of the French art group “Obvious Collective”, which employs innovative tools for their creations. By utilizing cultural and philosophical frameworks, this study provides a deeper understanding of the conceptual challenges that emerge at the intersection of technology and art. The findings indicate that the incorporation of artificial intelligence not only transforms the role of the artist but also calls into question established notions of originality and authorship in artistic works.