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ALLUSIONS AND OTHER MANIFESTATIONS OF INTERTEXTUALITY IN GAME LOCALIZATION
- Authors: Semenova M.O.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 11(892) (2024)
- Pages: 90-96
- Section: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/292010
- ID: 292010
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Abstract
This comprehensive article provides an in-depth review of game localization, tracing its origins in the 1980s to modern practices such as «deep localization». Emphasis is placed on the evolution of localization practices, driven by advancements in technology and changing user expectations, necessitating deeper adaptation of games to various cultural and linguistic contexts. The article also discusses the similarities and differences between game and software localization, noting the unique considerations of game genres and gameplay mechanics. Despite parallels with audiovisual translation, game localization presents distinctive challenges like text fragmentation and subtitle display nuances, underscoring the need for specialized approaches. Overall, the article contributes significantly to understanding game localization research, emphasizing its importance in the global entertainment industry and the need for further investigation to develop effective localization strategies.
About the authors
Mariia Olegovna Semenova
Moscow State Linguistic University
Author for correspondence.
Email: mariaurahara@mail.ru
Lecturer at the Department of Translation Studies and Translation and Interpreting (the English Language) the Faculty of Translation and Interpreting Moscow State Linguistic University
Russian FederationReferences
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