Vol 31, No 1 (2025)
Personalia
In memory of the Professor Igor Alexandrovich Noskov
Abstract
13 февраля 2024 г. научно-педагогическое сообщество Самарского региона понесло невосполнимую утрату – ушел из жизни доктор педагогических наук, профессор, лауреат губернской премии в области науки и техники, Почетный работник общего образования, Заслуженный учитель Российской Федерации, заведующий кафедрой педагогики Самарского филиала ГАОУ ВО «Московский городской педагогический университет» Игорь Александрович Носков.



My universities
A conductor of the idea of upbringing without coercion
Abstract
The article presents the life path of Nikolai Mikhailovich Magomedov from entering the teaching profession to the head of the Department of Pedagogics and Psychology at Samara State University, the scientist, who tried to answer the question of the boundaries of human responsibility for oneself with his scientific works and personal teaching experience. The topic of free upbringing is the main one in his teaching fate, not only discussed in the teaching community, with students, but also tested by him in practice. It is argued that the assessment of scientific contribution to pedagogical science is impossible without memories of his calls to return to the original sources of pedagogical theories. Рresents the stages of organizational activity of the teacher N.M. Magomedov: the opening of a postgraduate course in pedagogical sciences, a dissertation council, and a psychology faculty



Scientific heritage of L.V. Khramkov (research digest)
Abstract
The article is devoted to the analysis of the scientific heritage of the Honored Scientist of the Russian Federation, Doctor of Historical Sciences, Professor Lenar Vasilyevich Khramkov, who is one of the leading scientists in Russia in the field of research into the history of the Great Patriotic War and the history of the Volga region. Еxamines the main areas of scientific activity of L.V. Khramkov. Based on the materials of the personal fund, his scientific works and published research on the life of the scientist, the authors substantiate the vastness and versatility of L.V. Khramkov's scientific interests. It is noted that his research interest since his student years was directed towards the agrarian policy of local Soviets. Nevertheless, the main direction of L.V. Khramkov's scientific life is the theme of the Great Patriotic War, which resulted in the publication of solid scientific monographs and articles. A separate page in the scientific life of L.V. Khramkov is his passion for the history of his native land. His works in this area have become classics of Samara local history. In-depth research was conducted not only on the history of the Volga region, but also Bulgaria and Russian-Bulgarian relations. The key role in the works of L.V. Khramkov is given to the destinies of people. His legacy includes a whole cycle of biographical works on leaders, public figures and home front workers. The famous Russian historian and local historian L.V. Khramkov is the author of more than 300 scientific works, which has become a significant contribution to historical science



History
History of economic and demographic development of the Chinese northeastern province of Liaoning (late 1970-ies – early XXI century)
Abstract
The article presents the history of economic and demographic development of one of the Chinese northeastern provinces of Liaoning in the period from the late 1970-ies to the beginning of the XXI century. A comprehensive examination of evolution of the demographic problem in Northeast China through the prism of the history of Liaoning Province will make it possible to understand the origins of the modern problem of declining birth rates and reducing the rate of population growth in Dongbei. The purpose of the article is to examine the history of economic and demographic processes in the northeastern province of Liaoning in order to determine the causes and conditions of depopulation of the population of this territory, as well as to establish the features of economic transformations. The study found that the transformation and modernization of the regional economy of Liaoning Province during the policy of «reform and opening up» was associated with the restructuring of state-owned enterprises, the renewal of urban and rural infrastructure, industrial transformation, the expansion of the service industry, attracting domestic and foreign investment, increasing the volume of export-import transactions. The introduction of market relations in the conditions of building a socialist society transformed all spheres of life in Liaoning. Demographic changes in Liaoning Province were influenced by a set of economic transformations associated with the transition to market relations and the transformation of state-owned enterprises, as well as the beginning of the implementation of the «one family, one child» policy at the national level in 1982. From 1978 to present XXI century the province was characterized by a slowdown in population growth, a decrease in the birth rate, an outflow of population to the eastern and southeastern regions of China, and the implementation of socio-economic measures to improve the living conditions of the population of Liaoning Province.



On the nature and driving forces of the Christianization of the population of the Mordovian region in the second half of the XVI – first third of the XVIII century
Abstract
Having made it their goal to analyze the nature and driving forces of the initial stage of Christianization of the population of the Mordovian territory, the authors of the article turned to one of the least studied problems in regional historiography. Having studied the publications of local historians, historians and ethnographers, which highlight the introduction to the Orthodox faith of indigenous peoples of the Volga region from different angles, we came to the conclusion that there is no comprehensive study on this topic. The article is based on a wide range of sources, based on published documents on the history of Temnikovsky district (which included the western part of modern Mordovia) of the second half of the XVI – first third of the XVIII centuy. The scientific novelty of the work is associated with the originality of the tasks solved in the course of the study, focusing on the establishment of the following dependencies: the social and economic potential of monasteries – the effectiveness of the missionary activity of monasticism; the pace of landowner colonization – the number of «New Baptists» among Mordvins and Tatars. In addition to general scientific methods, problem-chronological and historical-systemic research methods turned out to be optimal for considering ethno-confessional issues in the context of socio-economic development. As a result of the conducted research, it was found that the central authorities, encouraging the establishment of Orthodox monasteries on the outskirts, contributed to the inclusion of the indigenous population of Primorye into the unified spiritual space of the country. The dissemination of the new creed was hampered by a shortage of funds necessary for missionary activities, an insufficient number of monks, and property conflicts between Orthodox monasteries and local residents. It is also proved that the pace of construction of parish churches, the number and qualifications of their employees until the early 1700-ies did not allow for a significant increase in newly baptized Tatars and Mordvins.



Condition of Danube flotilla between Russian-Turkish wars of the XIX century as mobilization to the next war
Abstract
The article examines the problems of the Russian-Turkish wars waged by Russia in the XIX century, especially the use of such a unit as the Danube River Flotilla. Particular emphasis is placed on preparations for the next war with Turkey, namely, the maintenance and preparation of the river unit for the next military conflict. The work also emphasizes that the maintenance of the Danube Flotilla as a unit in peacetime meant preparation for war in the very near future. On the other hand, failure to disband the river flotilla after another war with Turkey meant that the main causes of the conflict had not been fully resolved and, as a consequence, preparation for the next war. At the same time, in all cases, at the stage of preparation for the next war with Turkey, Russia made statements that no preparations were being made for the next war, but when the Turkish side proposed resolving the issue peacefully, such proposals were rejected by the Russian government and the emperor. This led to another Russian-Turkish war with the use of the Danube Flotilla. Thus, the maintenance and strengthening of the Danube Flotilla throughout the XIX century meant that there would soon be another Russian-Turkish war. The only exceptions were the Russian-Turkish War of 1806–1812 and the Russian-Turkish War of 1877–1878, when the Danube Flotilla was created specifically to participate in them. The reasons for each of the Russian-Turkish wars were slightly different, but the following always remained: protectorate over the Balkan and Danube countries, and, starting with the Crimean War, also the capture of Istanbul, the installation of a cross over Hagia Sophia and control over the Bosphorus and the Dardanelles straits.



Transformation of cultural life in the conditions of social space of the province at the turn of the 1950-ies – 1960-ies
Abstract
This article explores the characteristics of cultural development in the provinces during the 1950-ies and 1960-ies of the XX century within the context of everyday life in the Soviet Union. The authors analyze the issue of access to cultural amenities for residents of both the capital and the provinces, highlighting the long-standing disparities in social development across the vast and diverse Russian landscape. An examination of periodicals and citizen appeals to the authorities revealed conflicting approaches to addressing this issue. The analysis showed a significant narrowing of the cultural development gap between the capital and the regions. A significant shift in the cultural dynamics of village life is demonstrated, with cultural activities transitioning from the church to the village club. The cultural demands of citizens have changed significantly. The deliberate promotion of cultural and recreational activities fostered a transformation in social awareness, leading to increased proactivity in citizens’ cultural pursuits. However, despite the Soviet authorities’ efforts to ensure equal access to cultural benefits, persistent domestic challenges prevented them from fully achieving this goal. Mosaic access to cultural assets, commonly associated with rural communities, was also observed in working-class neighborhoods within large cities. Based on citizens’ appeals to the authorities, the authors demonstrate that cultural demands became a crucial factor in resolving domestic problems. In the totalitarian state, cultural life autonomy vanished from the center, a trend that persisted even during the ‘thaw’ period. Executive documents reveal that local authorities were unable to independently resolve even organizational issues of cultural life, as substantive matters remained tightly controlled ideologically.



Vladimir Vysotsky’s image in Russian documentary and fiction cinema: peculiarities of genre formation and historical memory
Abstract
The article aims to determine the place and role of Russian cinema in the commemorative practice of historical memory of the poet, musician and actor Vladimir Semyonovich Vysotsky in the social and urban space of the country. Comparative-historical, problem-chronological, observational and descriptive methods, as well as theoretical methods (analysis and synthesis, content analysis, analogy) are used to analyze the commemoration of historical memory. The research is based on the historical-situational principle and interdisciplinary approach. For detailed analysis, documentary cinema as a phenomenon is divided by the author into two components: fact – as a historical phenomenon and image – as a subjective commemorative construction. Documentary films are considered as a «screen embodiment of time» in the context of the historical narrative of V.S. Vysotsky’s life and activity. The prerequisites for the emergence and development of the documentary genre about V.S. Vysotsky’s life and activity are determined. The chronological framework of the emergence of this phenomenon is established. On the basis of the analysis of genre classifications of non-fiction films a set of theses on the basis of which the documentary film about V.S. Vysotsky is formed is revealed and characterized. Twenty documentaries are used as the source base of the article, which allowed us to reconstruct the main scripts of non-fiction films about V.S. Vysotsky, to determine their specifics and distinctive features on the basis of specific examples. Documentary film festivals are considered as a constituent part of commemorative practice in the context of the documentary genre of films about V.S. Vysotsky. Several elements of biographical myth in fiction cinema are highlighted. The ways of reconstructing V.S. Vysotsky’s image in fiction and non-fiction cinema are established. This problematic has not been subjected to a special systematic study in historical science before. The results obtained in the course of the work reveal the importance of cinema as an effective tool for preserving the historical memory of V.S. Vysotsky in the mass consciousness of the Russian people.



Socio-cultural practices of the adaptation of medical intelligentsia during the Civil War
Abstract
The article provides the analysis of the strategies of behavior of representatives of the medical intelligentsia in the extreme conditions of the Civil War, based on unpublished documents from public and private archives; the social and material conditions of their activities have been reconstructed; professional practices, general results of scientific, pedagogical, organizational, managerial and medical work have been analyzed; the principles of personnel policy implementation in higher education have been described; the dynamics of the teaching staff has been shown and the stages of professional socialization in the pre-revolutionary and revolutionary periods have been reconstructed using the example of the activities of prominent representatives of the Medical faculty of Samara State University; the daily routine of teachers and students in the context of the breakdown of regional culture and everyday life has been analyzed. It has been proved that the teaching staff was distinguished by university training, knowledge of European languages and proficiency in modern methods of treatment and diagnosis. During the Civil War, some of the medical intelligentsia continued their work and preserved the traditions of academic training of doctors, combining medical practice and science. The results of such operation were of both fundamental and practical importance, helping to overcome the consequences of the humanitarian catastrophe of the 1920-ies famine in the Samara province.



Formation of the one-party system in the province in the 1920-ies (using the example of Tula and Ryazan provinces)
Abstract
The article examines the problem of the formation of a one-party system in the early years of Secular power (1917–1922). Researchers of the political history of the early XXI century note the importance of studying the manifestations of the revolutionary process in the field, pay attention to the interpretations of political programs and policies of radical parties in various regions by both local branches and the population, as well as the stages of the formation of a one-party system and factors which influenced this process. The source base of the article is the documents of the authorities: both the «primary» ones deposited in the relevant funds (for example, in the funds of the gendarmerie department, Councils, provincial executive committees, local bodies of the People’s Commissariat of Internal Affairs) and the «secondary» ones, for example, created by NKVD employees based on the archives of the gendarmerie department and declassified in the 1990-ies. The uniqueness of the sources allows us to trace the dynamics of socialist parties (Mensheviks and Social Revolutionaries) from the moment of the proclamation of Soviet power to the complete withdrawal from political activity until the early 1930-ies. Based on the identified sources using quantitative methods, the article shows the dynamics of socialist organizations in the Tula and Ryazan provinces – regions that combined features as a Central Industrial, and the Central Agricultural economic districts. The dynamics of creation and changes in the composition of socialists made it possible to substantiate conclusions about the «crisis character» of provincial revolutionary organizations, as well as to identify the reasons for the withdrawal of Mensheviks and Social Revolutionaries from the political arena in the early 1920-ies, to determine the beginning of the formation of a one-party system in the spring of 1918. The authors used methods of quantitative and qualitative analysis, historical-comparative and historical-genetic.



Pedagogics
Reintegration processes in education: theoretical perspective
Abstract
The article is devoted to the issue of reintegration of new regions of the Russian Federation into the cultural and educational space of Russia, which is relevant in modern socio-political realities. In the article, the author considers the definition of the main research term «reintegration». The analysis of the concept allows us to define it in terms of its semantic load as a process aimed at uniting, restoring, reassembling a previously disintegrated or disintegrated critical, political, economic, social education. Attention is paid to the interpretation of the concept of «reintegration» from the position of resocialization of prisoners and migrants; the relationship between the concepts of «integration» – «reintegration». The author analyzes Russian (reintegration of the educational space of the former USSR) and foreign experience (data from Latvia, Greece, Mexico) of reintegration processes in education. The main problems in the field of educational reintegration that need to be solved are identified: analysis of the content of all levels of education; value-semantic and organizational aspects of education in the education system, spiritual, moral and patriotic education; features of training teaching staff during the reintegration period, features of interaction between teachers and parents of students during the reintegration process; maintains national and civil identity; psychological support and skills of collective interaction during the reintegration process.



Students’ research work as a result of the introduction of educational methods «Learning by service»
Abstract
The relevance of the problem is related to the need for professional reflection on the experience of participation in the Russian experiment (the introduction of the educational methodology «Teaching by service» at the university (the initial stage)). This technique is being implemented in various formats. One of them is the research work of students. The author is interested in the specifics of the organization of research work of graduates – future specialists of social work in the form of final qualifying works. The author of the article conducted a theoretical analysis and synthesis of scientific literature, applied empirical and praximetric methods, a structural way of interpreting the results of processing scientific materials in final qualifying papers. The adaptive diagnostic stage and means of activating students’ motivation for research work are identified and characterized. At the conceptual stage, the formats of the organization of sociological research are defined. At the reflexive and effective evaluation stage, the results of the students’ research work are clarified. Recommendations for improving the research work of students: it is necessary to find and develop pedagogical technologies, organize conditions in the educational environment of the university. This will help to develop students’ motivation for research activities. The author notes the need to organize additional work with social customers (round tables, lectures and seminars, scientific and practical conferences, practice). The prospects of organizing the research work of students in the implementation of the methodology of «Teaching by service» are determined. It is required to study the readiness of future social work specialists for research work in the profession; to identify the creative potential of teachers; to monitor the research work of students of different courses of study. The implementation of these recommendations will allow us to determine the means of optimizing the research work of students.



Specifics of teaching logic at the higher educational institutions of the Ministry of Internal Affairs of Russia: technology of step-by-step formation of mental actions
Abstract
The article is devoted to the research of the problem of improving teaching of the discipline «Logic» at a university of the Ministry of Internal Affairs of Russia on the basis of conceptual provisions of the technology of step-by-step formation of mental actions by P.Ya. Galperin. The relevance of the research is determined with importance of the culture of logical thinking of an employee of internal affairs bodies as a means of improving professional results and forming responsibility to society and individual citizens. The methodological tools of the article include a descriptive method, six stages of the formation of mental actions by P.Ya. Galperin and a deductive method. The structure of the article includes two parts. In the first substantial part, based on the six stages of the technology of step-by-step formation of mental actions by P.Ya. Galperin, the author’s experience in teaching the discipline «Logic» is systematized. The specifics of implementation of the stages of P.Ya. Galperin’s technology, problems and solutions found are described, the professional and ethical standards of a logic teacher are outlined. In the second part, based on the conceptual basis of P.Ya. Galperin’s technology, two directions of improving educational technology in the discipline «Logic» for distance learning are identified and the project for improving methodology of teaching logic in full-time education is proposed. As an illustration of the project, a more compact and clearly structured scheme for solving the problem is presented, as well as a systematic sequence of actions in a practical lesson on analysis of complex judgments. The author concludes about significant pedagogical potential of the technology of step-by-step formation of P.Ya. Galperin’s mental actions for teaching the discipline «Logic» at a university of the Ministry of Internal Affairs of Russia. The results of the article are important for improving complex of educational technologies used in the universities of the Ministry of Internal Affairs of Russia.



The content of the formation of linguistic competence of students of medical universities
Abstract
The aim of the article is to consider the peculiarities of studying linguistic disciplines by medical students. Special attention is paid to determining the degree of importance of communicative skills of a doctor from the point of view of modern sociocultural and socio-psychological bases of interaction with a patient. As a result, two parallel stages of students’ training (communicative and communicative-professional), which are aimed at the formation of linguistic competence at all levels of medical education, are highlighted and characterized.



Upbringing of a harmoniously developed student’s personality in the context of the modern school education system
Abstract
This article examines the problem of upbringing a harmoniously developed student’s personality in the context of modern school education, reveals the main ideas, goals and objectives of its implementation. The author’s concept in the upbringing of such a person by updating the educational environment is substantiated. The structural components of the educational environment are revealed, which, first of all, should ensure a dialogue of cultures in order to form a harmoniously developed student’s personality that meets the requirements of the social order of Russian society and opposes global trends taking place in the world. The national ideal of a modern harmoniously developed personality of a graduate student is an original thinking personality based on knowledge of the culture of his own and other peoples; realizing himself in cultural development activities by solving non–standard life tasks; possessing communication skills in a cross–national environment in a rapidly changing society.



Developing the operational component of intercultural competence of non-linguistic majoring students
Abstract
Pedagogical practice shows that currently a number of methods are used aimed at developing intercultural competence, the complexity of which is due to its multi-component structure and the need to take into account a number of components included in it. In the structure of intercultural competence, a special place is occupied by the operational component, due to the search for didactic tools for its development. A set of speech warm-up exercises is a teaching tool, the use of which contributes to the development of the operational component of intercultural competence, cultural awareness, as well as the removal of the language barrier of students in non-linguistic areas. As part of the study, the authors turned to theoretical and empirical methods: analysis of scientific literature on the research problem, synthesis, specification, comparison, generalization, observation and pedagogical experiment. The practical significance of the research results lies in revealing the potential of tools that contribute to the development of the operational component of intercultural competence.



Linguistics
Structural and semantic features of abbreviations in the tourism terminology (based on the English language)
Abstract
The article is devoted to the study of structural and semantic characteristics of abbreviations in the field of tourism. The development of scientific and professional fields and the emergence of new special vocabulary make it relevant to study terms and other units of the language for specific purposes. The tourism sector, as a branch of the economy, is developing dynamically, offering an increasing number of services to its consumers. With the emergence of new types of tourism, new lexical units arise within this subject area. Due to the continuous growth of the tourism terminology, the new vocabulary requires detailed linguistic analysis and systematization, which determines the relevance of the study. Abbreviation is one of the productive ways of word formation in the field of tourism. The purpose of this study is to analyze the structural and semantic features of English abbreviations taken from specialized dictionaries. In the study, the authors used the descriptive method, the method of systematization, the methods of semantic and structural analysis, as well as the method of quantitative counting. The material was classified according to semantic features, identifying a number of lexical and thematic groups that reflect conceptual and categorical features of the tourism sector. The formal characteristics of abbreviations in the tourism subject area are described. Initial abbreviations, clipped words and other types of shortened words are analyzed. Particular attention is paid to a detailed analysis of the structure of abbreviations. The most productive syntactic models for abbreviation making are described. Due to a great number of the names of organizations, which consist of many components, multicomponent abbreviations prevail.



Functioning features of lexical-phraseological predicates with the meaning of wealth / poverty in the modern Russian language
Abstract
The article is devoted to the study of the specifics of the use of verbal lexemes and their phraseological analogues with the meaning of wealth / poverty in the modern Russian language. The relevance of the work is due to the need for a detailed analysis of the functional semantics of these units, which constitute a significant grouping within the semantic field of social state predicates. The scientific novelty of the study lies in the comprehensive approach to the consideration of social state predicates, which allows us to more fully explain the role of these units in the linguistic representation of the economic aspects of society. The work uses a set of linguistic methods, including the analysis of dictionary definitions, contextual analysis, and stylistic analysis. It has been established that verbal predicates and their phraseological analogues with the meaning of wealth / poverty are actively used in modern Russian, serving as an important means of expressing ideas about the dynamics of the social state. Within the micro fields «wealth» and «poverty», a number of subgroups are distinguished, the elements of which emphasize various aspects of the processes of acquisition or loss of well-being: their intensity, ways and methods of achieving wealth, consequences, etc. Phraseological units in the analyzed micro fields form oppositions depending on positive or negative connotation, with units of the second type prevailing.



Aesthetic meaning of a word in a literary text (based on the novel «A School for Fools» by Sasha Sokolov)
Abstract
The article is devoted to understanding the essence and functional features of the aesthetic meaning of a word in the semantic system of a literary text. The research was carried out in line with the anthropological direction that is relevant in modern linguistics. The source of the factual material was Sasha Sokolov’s novel «A School for Fools». The focus is on the individual author’s components of the meaning of the word school in the title of the work. The main objectives of the study are to describe the methods of aesthetic enrichment of the word in question, to identify contextually determined combinatorial increments of meaning that underlie aesthetic meaning. The main research method is contextual analysis. In the process of determining the individual author’s components of meaning, the semantic-stylistic method is used. The result of the analysis was the identification of the semantic diversity of the word school, the determination of its conceptual significance and system-forming role in the novel by Sasha Sokolov. The study of the aesthetic meaning of this word was undertaken for the first time. As a result, it was concluded that the author of the novel plays on the phenomenon of polysemy, which is manifested in the actualization of semantic features inherent in different meanings of the polysemous and realized in the appropriate context. The result of this play is the formation of the aesthetic meaning of the word school. Important conditions for its occurrence are the author’s use of allusions and precedent texts, resort to various types of transfer of names, rethinking the connotative content of the word and updating its expressiveness. The study showed that analysis of aesthetic meaning of a word in the semantic system of a literary work requires turning to extra-textual information related to the writer’s biography, his worldview, genre preferences and individual stylistic manner.



Bard songs as a source of quotes and winged expressions (based on the song by Yu. Vizbor «The Story of Technologist Petukhov»)
Abstract
The article is the first to examine the lyrics of Yuri Vizbor’s songs as a source for replenishing the intertextual base of Russian culture. The material for the study was publications on socio-political topics with fragments of lyrics by Yuri Vizbor’s song «The Story of Technologist Petukhov». The article provides a socio-cultural and linguopragmatic description of the quotations, examines their structural and semantic transformations in media texts. The widespread use of song fragments is due to the historical and cultural significance of the source text and the fixation of symbolic images of the Soviet era in it. It was found that the socio-cultural significance of the source song allows journalists to use quotations from it as a document of the Soviet era. The ideologeme presented in the chorus of the song by the famous bard is subject to various interpretations in modern journalistic discourse and serves as a means of assessing the past and the present. It has been revealed that opposite communicative strategies, such as praise and discredit, are implemented in the press based on song phrases. The linguopragmatic possibilities of quotations are enhanced by their semantic and structural transformations. The following types of transformations of popular phrases were noted: rethinking, double actualization, lexical replacement, expansion and truncation of the component composition, grammatical modifications, and isolation of key components. It has been shown that repeated variation of components leads to the creation of precedent models and phraseological schemes based on expressions. Isolation of key components led to the formation of a phraseme vperedi planety vsei, actively used in modern speech. The research material allows us to clarify the data of lexicographic works and deepen the understanding of the bard song as a source of logoepistemes and precedent phenomena in modern linguistic practice.



Metaphorical model «Life – Way» in the aspect of variation
Abstract
The aim of this study is to analyze the functioning of the image of Way as one of the main tools for conceptualizing life in the aspect of variation. The research was conducted on the textual examples extracted from the National Corpus of the Russian Language. To achieve the set goal, the research employs methods of componential analysis of lexical units, contextual analysis, and conceptual analysis. The results of the study showed that the metaphor of Way in the Russian language represents a universal and flexible conceptual model, providing a multifaceted understanding of the complex and highly abstract phenomenon of life. The universal nature of this metaphorical model is ensured by the mechanism of variation inherent in the image of movement through space. In the process of reproducing the metaphorical image in speech, there is an interaction of three types of variation: lexical, which involves the engagement of a broad associative-semantic field in its verbalization; semantic, which represents the actualization of any component of the semantic structure of the concept «Way»; and variation in the associative connections between the components of the original situation and the components of the denotative sphere of life.



English-language version of the Kazan gastronomic guide as the object of linguistic and stylistic study
Abstract
Despite the existence of a large number of papers devoted to different travel guides study, they do not focus on Russian gastronomic guides. Thus their linguistic and stylistic aspect has not yet received special attention. Gastronomic guides are aimed at tourists who are interested not only in the historical sights of the region, but also in its culinary traditions. The article examines the Kazan gastronomic guide, namely its English version. The guide is a reference and advertising publication (a brochure) with a fully creolized text, which is presented in printed and electronic version. Its aim and purpose is not only to inform tourists about the variety of culinary traditions, but also to stimulate their interest in trying local dishes. The authors of the guide do their best to provide visitors with complete information about each dish, while exerting an emotional and aesthetic impact on tourists, aimed at awakening the desire to try it. Therefore, the guide under study resorts various lexical stylistic devices, such as: metaphors, epithets of positive connotation, metonymy, hyperbole, syntactical figures (aposiopesis, periphrases, rhetorical exclamations and questions, parcellation, anaphora, antitheses, often used in convergence. In addition to the above, the use of various grammatical features was revealed (homogeneous sentence members used in enumeration, nominative sentences, passive constructions). The authors of the guide in question pay due attention to the detailed description of interiors and dishes, since establishing trustworthy relation between the seller of services and the consumer is one of the key aspects of effective advertising. At the same time, it should be recognized that the English version contains some minor lexical errors related to tautology, which is a feature of this edition.



Linguistic and didactic specificity of multimodal discourse: possibilities and effectiveness of creolized text application in English teaching
Abstract
The article analyzes the specifics of multimodal discourse from the point of view of its prospects in teaching students English as a foreign language, namely, in the process of developing linguistic and intercultural communicative competencies of undergraduate students of non-linguistic specialties, which is an integral part of their training as future specialists. The relevance of the study lies in the description of multimodal discourse as a linguistic and didactic phenomenon. The purpose of the study is to study the linguodidactic parameters of creolized texts, which are one of the types of multimodal discourse, and the possibility of their application in the formation and development of students’ language skills. The author describes texts with full and partial creolization, their features and role in the formation of multimodal discursive space. The main verbal and non-verbal components and paralinguistic means that enhance the linguopragmatic potential of creolized texts are highlighted. The main research methods are linguistic analysis of the text, qualitative and quantitative methods, deduction, generalization. To identify the effectiveness of using multimodal discourse in the process of learning and teaching English, the author conducts an experiment among undergraduate students and teachers. It becomes possible to clarify the main functions of creolized texts, the use of which contributes to the development of students’ competencies and increases their motivation and activity in English classes. An algorithm for working with multimodal discourse is presented: the main stages of using creolized texts are described. The results obtained during the study contribute to the development of discourse theory and methods of teaching foreign languages and can be practically used to maximize the optimization of the educational process.



Linguocultural representation of ethnic mentality in the context of globalization
Abstract
The article analyzes the literary representation of the Cajun ethno-linguistic minority in the text of the comic book of the late XX century. The relevance of this study is due to the fact that globalization has established the tendency to represent small ethnic groups in modern popular culture. The desire to create unique and memorable characters made authors appeal to the representation of features of different ethnic groups, including small ones. The national colour, manifested in the character’s appearance, speech, etc., gave the authors an opportunity to speak about cultural similarities and differences, thus introducing diversity into the plot component of popular culture. The purpose of this study is to demonstrate the implementation of the characteristics of the small Cajun ethnic group in the speech of the comic book character. As the material of this study Gambit (1993) comic mini-series was chosen, the main protagonist of which identifies himself as Cajun. 300 Gambit’s lines were extracted from the 4 chapters by continuous sampling. The selected replicas were examined using linguocultural analysis to identify the features of the Cajun culture in the character’s speech. Thus, the most prominent feature that allows Gambit to be identified as a characteristic representative of an ethnos is his use of Cajun English. At the phonetic level, the dialect features are manifested in the distortion of interdental consonants, the consonant sounds drop-outs in the middle or end of certain words, and the periodic replacement of the nasal sound [ŋ] with the standard [n]. The influence of the French language on Cajun English explains grammatical deviations peculiar to Francophones and French lexemes in Gambit’s speech. The combination of phonetic, lexical, and grammatical features characteristic of the hero’s lines, but not based on his Cajun dialect, also maintain his image as a native of South Louisiana. In his first solo comic, Gambit appears before readers as a stereotypical Cajun, whose image was originally based on prejudice about the ethnicity.



Some structural features of early print advertisements in Spain (analyzing the strategies of «Floralia», 1928)
Abstract
The The article analyzes the structural features of the first advertising texts of the Spanish press. The purpose of this study is to analyze the basic formal elements of messages characteristic of advertising cosmetic products, their classification, and to establish connections between the formal and substantive aspects of the advertising text. To achieve this goal, a descriptive, quantitative-statistical method was used, with elements of cognitive, communicative and lexical-stylistic analysis. Advertising messages of the Floralia brand for 1928, published on the pages of the Spanish weekly magazine La Estampa, were chosen as sources. The novelty of the results obtained is due to the use of modern theoretical approaches to early advertising messages that laid the foundations of modern marketing texts. During the analysis it was established that communicative success was achieved due to: a) the use of repetitions of individual structural links, b) the combination of arguments that appeal to the emotions and consciousness of the reader, c) the introduction of stable formulas into the text, similar to speech clichés, d) the use of text within the text, e) taking into account the change in addressing, e) variability in the design of the heading complex and g) manipulation of the consciousness of the addressee with promises of increasing his social status.



Discourse markers in modern Russian linguistics: analysis of some theoretical approaches
Abstract
Currently, discourse markers are the object of numerous linguistic studies, in which they are studied from the perspective of various scientific theories and approaches both in foreign studies and in the works of Russian scientists. This article is devoted to the analysis and synthesis of individual approaches to the study of discourse markers that currently exist in Russian linguistics. In the article below, this linguistic phenomenon is considered from the perspective of sociolinguistics, cognitive science, Сonstruction Grammar, gender linguistics, theory of politeness, as well as within the framework of individual combined approaches. The purpose of the article, therefore, is to critically review, analyze, generalize the views of Russian linguists, identify common ground and differences in relation to the designated linguistic phenomenon. The problem of separating discourse markers on an equal basis with other linguistic units into a separate class or an independent category is raised, their characteristics and features of functioning depending on the type of discourse are analyzed. An attempt is made to explain the various variants of terminological nomination of discourse markers, their classifications and typologies in the designated theoretical approaches are compared. The article concludes that there is no connection between the theoretical approach and the choice of a term to denote the linguistic phenomenon we are analyzing. In addition, the author notes the insufficiency of one criterion for the typologization of discourse markers due to the versatility of their nature, as well as their multifunctionality. The actor also points out the difficulty of creating a unified classification of discursive markers but sees this as a prospect for further research of this phenomenon, as well as the peculiarities of their functioning in various discursive practices.



Classification and pragmatic linguistic characteristics of the short vertical video genre in German-speaking educational discourse
Abstract
The article considers a new video format that has become extremely popular due to its perfect alignment with mosaic thinking. Although these videos are widely spread on social media, they remain understudied from a linguistic perspective. Despite their recent appearance, short vertical videos within the modern educational discourse exhibit characteristics of an established genre, showcasing users’ creativity and their ability to adapt the format for educational purposes. The author identifies genre-defining (formal) and genre-forming (functional) parameters of VK Clips and proposes their classification. According to specific communicative goals, the article distinguishes between entertainment-educational, expert (methodological, cultural, linguistic), and presentation-educational (featuring language material and speech situations) short vertical videos. The author views the subgenres of VK Clips both multimodal texts and analyzing their features through the lens of various semiotic codes and information transmission channels, employing the method of discourse analysis, and elements of the multimodal transcription method by A. Baldry and P. Thibault, and the comprehensive polysemiotic approach by Y. Gambier. Entertainment-educational videos serve an advertising function. They are few in number and lack common characteristic features, aside from formal ones. The expert videos focus on the blogger as the central figure, whose role is to hold the audience’s attention through the message and their public speaking skills. Special emphasis is placed on verbal linguistic and non-verbal paralinguistic codes, while other codes are used minimally. In contrast, presentation-educational VK Clips actively use a variety of codes and modalities, but the material is presented without in-depth explanation.


