No 2 (2024)

The article examines the tendency to return to a universal feature of primitive thinking – to “circular logic” or “logic of substanceless thinking”. The author explores from the position of a cultural approach the concept of “superhuman” and the stages of destruction of the matter of “human” in the movement towards simulacra of the “superhuman”. Using the example of Russian cinema, an attempt to construct another being with a “pre-reflective attitude” of consciousness, reflecting a fantastic, spiritual search for truth in a sociocultural space in which the civilizational foundations of life are annihilated, is analyzed. The “looking-glass anti-world” in visual culture is filled with simulacra of the “superhuman”, which are allusions to both man and the “superman”.

The article is devoted to the study of the strategy of the cultural approach in the educational process. The main idea of the cultural approach in education is the recognition of culture as an integral component of society, its participation in the process of forming thinking.

The emphasis is placed on the strategic importance of humanitarian education. The main methods of the culturological approach in educational activities are considered, educational profiles within the profession of «Culturologist», development prospects are analyzed.

The article analyzes the joint work of Tatar singers and button accordion players of the first half of the 20^th century. The formation of the Tatar singing stage gave rise to a new type of creative tandem “vocal-button accordion” for the performance of Tatar folk and original songs. The need to create a new concert genre is caused by many reasons – the love of listeners for the instrument harmonica and button accordion, as well as the ability of this instrument to accompany the complex drawn-out melodies of Tatar folklore, which is performed either a capella or accompanied by a musical instrument. The button accordion has become optimal for decorating Tatar folk songs. Tatar musical culture of the first half of the 20^th century is predominantly the result of the vocal art of masters well versed in the traditional folk repertoire that forms the basis of Tatar folk music. Concert teams could travel mobile to any locality in the country, consisting of 1-2 accordion players and 1-3 singers. Button accordion players performed solo numbers in the programs, showing virtuoso mastery of technique and knowledge of the folk musical repertoire. The article analyzes the little-studied creativity of button accordion players of the first half of the 20^th century, who created tandems with the best Tatar vocalists of that time. The material for the article was memories of Tatar button accordion players in the Tatar language and an audio collection of Soviet gramophone records. The relevance of the work is due to the need to highlight the phenomenon of the concert union of a singer and a button accordion player as a special genre of pop music and as a development of the traditions of Tatar musical folklore.

The article considers the concepts of "stylization" and "transformation" as a vector of development of an imaginative solution in the modern art of painting. The purpose of the work is to analyze stylization as a creative method for creating new artistic images of objects and their environment, to enhance the impact of visual and sensory perception from the figurative solution of the painting. As an example, the paintings of a professional artist are used. The rationale for the use of the stylization method in works of fine art is given. The methodology of the analysis begins with the concepts: style, stylization, transformation and their implementation in the artist's works. A comparative analysis with the realistic works of the same author from the point of view of the figurative solution is carried out, the relationship between the image from nature and the stylized image is analyzed. The stages of the development of imaginative thinking in creativity after the application of the method of stylization and the method of transformation are considered. The necessity of active implementation of the stylization method in modern art education and in the works of artists is proved. The scientific works related to the topic of stylization, its method and techniques are analyzed, evidence is provided that the method works and is necessary for modern society. It is proved that the method of stylization can be applied based on visual experience about the surrounding reality. Conclusions are drawn about the need to apply the method of stylization in the works of contemporary artists and in educational creative methods.

The article examines the image of "nature" in Russian painting of estates and parks of the 18th–20th centuries as a conceptual cultural theme that is reflected in the visual arts. The purpose of the article was to study the concept of "nature" using the example of paintings of the 18th–20th centuries as an important trend in Russian culture. The author identifies style preferences, existing fashion trends in landscape art, and identifies a national cross-section in the arrangement of Russian estates. The idea of nature is considered in three aspects: cultural–historical, ideological and artistic-stylistic, which allows us to assess the phenomenon under consideration from different sides. The relevance of the topic of the article is related to the unflagging attention to the image of the garden and park in the modern cultural space. In connection with environmental issues, the interpretation of nature in a broad sense is becoming more important.

This article examines the influence of the storytelling format on the audience’s perception of television content. The relevance of the study is due to the fact that television remains a key tool for influencing the population, despite the development of the Internet.

The paper analyzes storytelling techniques and their effectiveness in presenting various types of television material. Particular attention is paid to studying the context in which content is presented and its influence on the formation of behavioral models and ideological attitudes of television viewers.

The study highlights the connection between history and storytelling and demonstrates that storytelling is a universal way of communicating information that can be used in various fields, including marketing. Particular attention is paid to the use of storytelling in advertising, where it helps to increase sales and build brand loyalty.

The study's findings may be useful for marketers, advertising and television content specialists, and anyone interested in the impact of storytelling on audiences.

The article presents a generalized vision of scientific research activity of Kazan State Institute of Culture as an innovative direction of pedagogical science in accordance with the Concept of development of creative (creative) industries and mechanisms of implementation of their state support until 2030. The authors of the article identified the potential of culture in the era of digitalization, determining the cultural appropriateness of education as part of the digital world, while maintaining social and cultural sustainability and active use of digital opportunities. The principal here is the appeal to the cultural approach as a methodological basis of scientific research activities of the Institute. The content of the scientific directions of the Institute, which are based on the design and implementation of current developments in the field of pedagogy and education, theory and history of culture, art history, library science, bibliography and book studies. The authors of the article define the dominant priorities, directions of scientific search in accordance with the challenges of the creative economy, the needs of the individual, society and the state. The article defines the key idea of research activity of the Institute, based on the assimilation of basic national values. The problem of forming a cultural code as a consolidating core of ensuring Russian statehood is actualized.

The task of maintaining the country's technological sovereignty is hampered by the shortage of personnel ready to make and implement managerial decisions. Modern training of managerial personnel is determined by the possibility of effective response of the Russian society to great challenges at the current stage of global development, including applying the methods of humanities and social sciences. The conducted analysis of the theoretical base allowed us to identify scientific approaches, principles and search for mechanisms of formation of managerial competence of university graduates capable of responding to the challenges of time. The article shows the stages of transformation of the concept of competence. The purpose of this research is to study the modern ideas about the phenomena of competence from the position of identifying the key, in the authors' opinion, Russian and foreign approaches to the organization of practices of managerial competence formation in educational organizations of higher education. The article presents a refined definition of "managerial competence of higher education students". Motivational-value, cognitive, activity components are presented as structural components of "managerial competence" of students of economic profile programs.

The aim of the study was to determine the vector and theoretical and methodological basis for the transformation of the functions of art history as a block of aesthetic disciplines of primary general education school in the process of socialization of students. The factors of increasing complexity and uncertainty of the new social reality, the deformation of spiritual and moral foundations and world outlook guidelines of the younger generations, determine the scientific search for ways to strengthen the educational role of general education school in the socialization of younger schoolchildren. Socialization of personality, as a continuous process of cognition of culture and mastering the ways of being in it, is largely conditioned by its aesthetic culture and the ability to understand the essence of things and phenomena with the help of artistic and aesthetic images and values of art. It is necessary to transform the traditional for primary school education personality-oriented functions of teaching and education of students in the direction of their in-depth socialization in the process of studying academic disciplines of art history. We propose a system of functions of art history in the education of junior schoolchildren oriented to: preservation and development of culture; distinction of good and evil on the basis of artistic and aesthetic images, values and norms; joint activity for the common good; creativity on the basis of beauty and harmony; individual and social subjectivity; self-development of their creative potential; development of individual emotional and sensual sphere in the conditions of information-technogenic environment. The functional-technological matrix of modeling the process of implementation of these functions in junior comprehensive school is developed to help teachers.

The training of highly qualified specialists is impossible without the integration of three systems: science, education and production. Scientific and educational centers can be an effective form of this process. Since 1996 their widespread implementation has begun in connection with the adoption of the Presidential target Program "State support for the integration of higher education and fundamental Science for 1997-2000". Currently, such centers have been established in almost all universities. The analysis of the work of the centers, the study of scientific publications on this issue showed the diversity of their types. Therefore, there is a need to classify them, highlight the features of scientific and educational centers of technical universities.

The purpose of the article is to develop the basis for the typologization of scientific and educational centers of technical universities, to identify the features of the activities of the centers of a construction university.

The article considers rehabilitation as a key direction in the social sphere of development in relation to persons with disabilities, aimed at strengthening their mental health, physical development, professional skills, socio-cultural prospects.

The article considers the possibilities of using an artificial intelligence to create a bank of foreign-language texts and tasks to them in order to develop reading literacy of students in the foreign (English) language lessons. The authors propose an algorithm of using the artificial intelligence model GigaChat to create texts and tasks to them, the content of which is aimed at expending the learning topics and outlook of students, individualization of teaching different types of reading in the framework of the formation of functional literacy.

The purpose of this article is to suggest mind map technique as one of those for working on writing skills at the pre-writing stage on a foreign language lesson. The objectives of this study are: to describe the algorithm to use mind maps and to explain the advantages of this technique. To fulfill this task, modern publications on the topic of research by domestic and foreign authors were analyzed; in order to determine the effectiveness of mind map technique in teaching writing, an instructive experiment was conducted in the group of first-year humanities students in the non-linguistic university. When applied regularly, mind map has a number of advantages over the traditional drawing up of a plan for creative writing: during content planning, it enables students to generate ideas, logically organize and visualize information and, thus, to structure a written work; it promotes the development of critical thinking skills, as it involves analysis and evaluation of ideas, investigation of connections between them; it increases students motivation to write because they feel more confident in their abilities seeing their ideas in a logical order.

In the last few years, there has been a trend of digitalization all over the world. Many things that once seemed only mechanical have now become digital. Digital technologies are also being actively introduced into the field of music. The purpose of this study is to analyze digital technologies that contribute to the popularization and development of concert and performance activities of instrumental groups in modern society. The article examines the impact of the Covid-19 coronavirus pandemic on the activities of instrumental groups. During the pandemic, many orchestras were forced to resort to the use of digital instruments and technologies in order not to lose their listeners, as well as profits. The scientific work analyzes the use of digital technologies in the management of orchestras, examines the possibilities of using artificial intelligence in this field.

The article actualizes the problem of developing empathy in younger adolescents in a music lesson. The purpose of this study is to substantiate, identify, and experimentally test the effectiveness of a didactic model for the development of empathy in younger adolescents in a music lesson based on images of vocal lyrics in the context of the theories of P.Ya. Galperin and K.S. Stanislavsky.

As a result of the study, the authors were able to present a tested algorithm for the development of empathy in younger adolescents in music lessons based on images of vocal lyrics.

Actualization of the process of formation of special competencies among musical students is a priority from the point of view of modern requirements of the professionogram of a musical theater specialist. The purpose of the study is to reveal the pedagogical specifics and conditions for the formation of special competencies for the professional training of musical theater (musical genre) specialists based on the synthesis of musical and theatrical arts. The study notes that the formation of special competencies of performing musicians occurs when creating special pedagogical conditions close to the working conditions of a professional musical theater (music hall). In the course of experimental pedagogical work, the relationship between the processes of formation of general cultural and professional competencies and the formation of special competencies of musical artists during the period of practical artistic production work is determined.

The article establishes the relationship of human health with the level of general culture and lifestyle. The regularities of the development of valeology as a scientific, practical and educational discipline are determined, and the place of valeology in the system of other sciences is indicated. A special place in the article is given to the concept of valeological culture as a factor of physical and spiritual development of youth, problems of its formation and development prospects.