Euphemisation and Incongruity as the Discourse Strategies in Cinematic Comedies

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Abstract

In the study, we explore euphemisation and incongruity as two cognitive strategies of discourse construal in cinematic comedies. Their distribution in three discourse levels and three semiotic modalities (speech, sound and dynamic image) indicates that it is mediated by each of the cognitive strategies. The analysis shows euphemisation as prevalent in speech on the levels of Sociocultural situation and Communicative situation, while incongruity is found on all three levels, predominantly in dynamic image and speech.

About the authors

Diana Nailevna Serozeeva

Moscow State Linguistic University

Author for correspondence.
Email: avisliberan@gmail.com

Senior Lecturer at the Department of English Faculty of Translation and Interpreting Moscow State Linguistic University

Russian Federation

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