Email this article 
Phonetic Strategies of Speech Impact in British Advertising
- Authors: Demina M.A.1,2
-
Affiliations:
- Moscow State Linguistic University
- Financial University under the Government of the Russian Federation
- Issue: No 2(883) (2024)
- Pages: 34-40
- Section: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/316610
- ID: 316610
Cite item
Full Text
Abstract
The article describes the phonetic atributes of advertising discourse, which is considered as a complex polymodal medium of communication, constantly in search of new genre formats and effective techniques. The auditory and computer based acoustic analysis used in the work made it possible to identify the major intonation-prosodic strategies of advertising discourse that have an explicit or implicit speech impact on the audience at the melodic and temporal levels.
Keywords
About the authors
Malvina Aleksandrovna Demina
Moscow State Linguistic University; Financial University under the Government of the Russian Federation
Author for correspondence.
Email: demina.malvina@gmail.com
PhD (Philology), Associate Professor, Associate Professor at the Department of English Phonetics Faculty of the English language Moscow State linguistic University; Associate Professor at the Department of Foreign Languages and Intercultural Communication Financial University under the Government of the Russian Federation
Russian FederationReferences
- Friestad, M., Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1–31.
- Bhatia, V. K. (2016). Critical genre Analysis. Investigating interdiscursive performance in professional practice. London: Routledge.
- Koteyko, I. (2015). The language of press advertising in the UK: A multi-dimensional study. Journal of English Linguistics, 43(4), 259–283.
- Lischinsky, A. (2018). Critical discourse studies and branding. In J. Flowerdew & J. Richardson (Eds.), The Routledge handbook of critical discourse analysis (pp. 540–552). London: Routledge.
- Simon, B. (2009). Everything but the coffee: Learning America from Starbucks. Berkeley, CA: University of California Press.
- Jaworska, S. (2017). Metaphors we travel by: A corpus-assisted study of metaphors in promotional tourism discourse. Metaphor and Symbol, 32(3), 161–177.
- Sorokin, Yu. A., Tarasov, E. F. (1990). Kreolizovannye teksty i ikh kommunikativnaya funktsiya = Creolized texts and their communicative function. Moscow: Naukа. (In Russ.)
- Wierzbicka, A. (2003). Cross-Cultural Pragmatics: The semantics of human interaction, Second edition, Mouton de Gruyter Berlin New York.
- Manca, E. (2008). From phraseology to culture. Qualifying adjectives in the language of tourism. International Journal of Corpus Linguistics, 13(3), 368–385.
- Fox, K. (2004). Watching the English. London: Hodder and Stoughton Ltd.
- Vasiliev, V. A. et al. (2009). Phonetics of the English language: A Practical Course. Moscow: Vysshaya shkola.
- Demina, M. A. (2023). Selling English: Advertising as a Phonopragmatic Medium for Teaching Intonation Use. 3L: The Southeast Asian Journal of English Language Studies, 29(4), 160–177.
Supplementary files
