Linguosemiotics of Event Communication (analysis of BBC Homepage news)

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Abstract

The article sets out to consider theoretical aspects of event communication and to analyze a number of news items that reappeared on the BBC Homepage site during one day, and thus to prove that events are constructed as a result of multiple and repeated references to the related episodes within a certain period of time and focus change achieved by shifts in news location on the front page and a variety of headlines. The analysis also shows that words play a more important role in conveying messages, whereas pictures are used as effective means of emotional influence.

About the authors

Elena Fedorovna Kosichenko

National Research University «Moscow Power Engineering Institute» (MPEI)

Author for correspondence.
Email: KosichenkoYF@mpei.ru

Doctor of Philology (Dr. habil.), Associate Professor,  Professor at the Department of Advertising, Public Relations and Linguistics

Russian Federation

Irina Vladimirovna Kazakova

National Research University «Moscow Power Engineering Institute» (MPEI)

Email: KazakovaIV@mpei.ru

Senior Lecturer at the Department of Advertising, Public Relations and Linguistics

Russian Federation

References

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