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Analysis of the Complex Impact of the Communicative Signals of the Multimodal Media Text
- Authors: Kunitsyna O.M.1
-
Affiliations:
- Moscow State Linguistic University
- Issue: No 10(878) (2023)
- Pages: 51-57
- Section: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/329041
- ID: 329041
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Abstract
The process of communication within the cognitive-discursive paradigm is considered as the interaction of various semiotic codes entering the human perceptual system and undergoing cognitive processing. In the Internet space, verbal and visual media texts are aimed at a certain impact on the addressee. The article is an analysis of the advertising multimodal media text in order to identify the means of verbal and nonverbal speech effects, as well as to describe the interaction of semiotic components.
About the authors
Olesya Mironovna Kunitsyna
Moscow State Linguistic University
Author for correspondence.
Email: kunitsyna_mglu@mail.ru
PhD (Philology), Assistant Professor at the Department of Linguistics and Professional Communication in the Field of Law Institute of International Law and Justice Moscow State Linguistic University
Russian FederationReferences
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