Digitalization of Culture: Token Technologies as a New Form of Art Representation

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Abstract

The article is devoted to the understanding of the digital environment and the analysis of new cultural forms, in particular, token technology, which provides new opportunities for the consumption of digital art, makes it more popular, relevant, interesting, and included in culture. However, not only technologies influence the development of art, but art legitimizes them as culturally acceptable. The digital collection “Murakami.Flowers” by Japanese artist Takashi Murakami is an example.

About the authors

Irina Aleksandrovna Kuptsova

Moscow State Linguistic University, Moscow Pedagogical State University, The Russian Presidential Academy of National Economy and Public Administration (The Presidential Academy, RANEPA)

Author for correspondence.
Email: ia.kupcova@mpgu.su

Doctor of Culturology (Dr. habil.), Associate Professor, Professor at the Department of World Culture Moscow State Linguistic University, Head of Media Education Department Moscow Pedagogical State University, Expert at Research and Education Centre “Civil Society and Social Communication” of the Russian Presidential Academy of National Economy and Public Administration (The Presidential Academy, RANEPA)

Russian Federation

Yuliya Sergeyevna Vasileva

Moscow State Linguistic University

Email: js.vasileva@mail.ru

Postgraduate Student at the Department of World Culture Institute of Humanities and Applied Sciences Moscow State Linguistic University

Russian Federation

References

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  2. Yarkova, E. N. (2021). Digital culture as an object of Cultural Studies: the problem of methodological alternatives // Tomsk State University Journal of Cultural Studies and Art History. № 41. P. 112–126. (In Russ.)
  3. Baeva, L. V. (2013). Elektronnaya kul’tura: opyt filosofskogo analiza = Electronic culture: experience of philosophical analysis // Voprosy filosofii. № 5. P. 75–83. (In Russ.)
  4. Bollmer, G. (2018). Theorizing Digital Cultures. UK: SAGE.
  5. Shlemin, A. A. (2021). NFT. Tekhnologiya, kotoraya izmenit mir. Rukovodstvo dlya nachinayushchih i poleznaya informaciya dlya znatokov = NFT. Technology that will change the world. A beginner’s guide and useful information for connoisseurs. Moscow: Izdatel’skie resheniya. (In Russ.)
  6. Flier, A. Ya. (2020). Fenomen kul’turnoj formy = Phenomenon of cultural form. Kul’tura kul’tury № 2. https://cyberleninka.ru/article/n/fenomen-kulturnoy-formy (Accessed: 05.09.2023). (In Russ.)
  7. Flier, A. Ya. (1995). Kul’turogenez = Cultural genesis. Moscow: The Russian Institute for Cultural Research. (In Russ.)

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