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Political Poster as a Form of Interaction Between Society and Power: Visual and Verbal Components
- Authors: Gulinov D.Y.1, Gaibalieva E.E.1
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Affiliations:
- Volgograd State Socio-Pedagogical University
- Issue: No 7(901) (2025)
- Pages: 40-46
- Section: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/303274
- ID: 303274
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Abstract
The purpose of this study is to analyze the visual and verbal components of political posters typical of the media urban space of France during the presidential election campaign of 2022. The research material includes political posters produced by the French brand Ziggi. The following research methods were used: the continuous sampling method, the method of purposive sampling, the method of definitional analysis, elements of discourse analysis. It was found that the verbal component of the analyzed posters is loyal, which contributes to the dialogue between society and the authorities. In addition, the authors use allusions and language play to attain a comic effect.
About the authors
Dmitry Yurievich Gulinov
Volgograd State Socio-Pedagogical University
Author for correspondence.
Email: satellite74@yandex.ru
Doctor of Philology, Professor, Head of the Department of Romance Philology
Russian FederationEvelina Elshanovna Gaibalieva
Volgograd State Socio-Pedagogical University
Email: gaibalieva.eva@mail.ru
Assistant Professor of the Department of Romance Philology
Russian FederationReferences
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