Prosodic Features of German Social Advertising in 2006–2023

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Abstract

The article discusses prosodic features of German social advertising, such as tempo, pauses and volume of speech. Using quantitative analysis, the most frequent characteristics of the speakers' speech were identified, as well as changes in prosodic characteristics in the selected time period were shown. The need for research is due to the constantly changing living conditions in connection with the events taking place in the world.

About the authors

Dmitry Aleksandrovich Zimarin

Moscow State Linguistic University

Author for correspondence.
Email: live25@yandex.ru

PhD (Philology), Associate Prof., Associate of the Department of Phonetics of the German Language 
Faculty of German

Russian Federation

References

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  3. Vlasova, E. I. (2020). Lingvokul'turologicheskie osobennosti tekstov nemeckoj voennoj social'noj reklamy dlya detej i podrostkov = Linguoculturological features of texts of German military social advertising for children and adolescents. Notes of a scientist, 9, 124–127. (In Russ.)
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  6. Nikolajshvili, G. G. (2008). Social'naya reklama: teoriya i praktika = Social advertising: theory and practice. Textbook. 2nd ed. Moscow: Aspekt-Press. (In Russ.) Pchelina, T. M. (2016).
  7. K voprosu o sootnoshenii ponyatij «Kachestvo golosa» i «Tembr golosa» v sovremennyh lingvisticheskih issledovaniyah = The problem of correlation of the notions «voice quality» and «timbre» in modern linguistic researches. Vestnik KGU, 5, 1–4. https://cyberleninka.ru/article/n/k-voprosu-o-sootnoshenii ponyatiy-kachestvo-golosa-i-tembr-golosa-v-sovremennyh-lingvisticheskih-issledovaniyah (In Russ.)

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