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Anthropomorphic Metaphors as a Way of Forming the Portuguese Linguistic Picture of the World (on the material of advertising texts in the field of enology)
- Авторлар: Dolgikh Z.B.1, Chasovikova I.M.1
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Мекемелер:
- Moscow State Linguistic University
- Шығарылым: № 13(894) (2024)
- Беттер: 46-53
- Бөлім: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/291496
- ID: 291496
Дәйексөз келтіру
Толық мәтін
Аннотация
The article examines the use of anthropomorphic metaphors in advertising texts on wine topics and their influence on the formation of the Portuguese language picture of the world. The authors of the article analyze Portuguese lexical units and expressions that relate wine and its characteristics (taste, aftertaste, aroma, color, etc.) to a person, his life, body parts, character, mood and appearance. As a result of the analysis of anthropomorphic metaphors verbalizing different types of perception, the authors identify several thematic groups in accordance with the human characteristics referred to by the metaphor: “wine is a biological organism”, “wine is a functional being”, “wine is a personality”, “wine is a social unit”. The purpose of the study is to substantiate the use of anthropomorphic metaphors in the field of oenology.
Негізгі сөздер
Авторлар туралы
Zoya Dolgikh
Moscow State Linguistic University
Хат алмасуға жауапты Автор.
Email: z.dolgikh@linguanet.ru
PhD in Philology, Associate Professor at the department of the Portuguese language
РесейIrina Chasovikova
Moscow State Linguistic University
Email: ichasovikova@gmail.com
Lecturer at the Department of the Portuguese language
РесейӘдебиет тізімі
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