Culture of anglicisms application in the student media space

The translinguistic research paradigm contributes to the study of specific aspects of social interaction among multilingual language users. The multimodal and multisensory nature of language is manifested in language varieties including geographical, social, age or gender varieties. Human beings in the process of language contacts are very conscious of the relationship between race, nation and community on the one hand and language on the other, and the discrepancies between boundaries in linguistic structural terms and in socio-cultural and ideological terms. The object of the study is anglicisms used by the students of Don State Technical University in the media space from the point of view of highlighting their lexico-semantic characteristics and functioning. The aim of the research is to study the main trends in the use of anglicisms by students in social student networks. On the basis of the conducted online survey of 360 students of DSTU we tested hypotheses about the reasons and main trends in the use of anglicisms, the influence of students' specialization on their use in speech. The respondents' answers were divided into the following categories: 1) the most frequent anglicisms; 2) meanings of words; 3) spheres of application; 4) violation of the linguistic norm; 5) reasons for their usage; 6) prospects. We collected both quantitative and qualitative data, including surveys and observations. The results of the research indicate the tendency of frequent usage of direct borrowings and calques from English related to the sphere of “Internet” usage. Multilingual learners freely incorporate Anglicisms into their speech to overcome differences, discrepancies, inconsistencies and ambiguities in communication, manipulating them for strategic benefits when necessary. The use of anglicisms in the speech of the youth does not depend on their belonging to a professional community, with the exception of jargon and professional slang.

anglicisms, social networks, contact linguistics, student community, direct borrowing, calques, runglish, translinguistic research, media space, youth