Vol 10, No 3 (2023)

The unified typology of business culture proposed by the author is based on an ensemble of four types of culture: a leader, a bureaucrat, an entrepreneur and a professional, which at the macro level turns into eastern (Russia), central (Germany), western (USA) and northern (Denmark) types.The unified typology takes into account the results of the typologies of Hofstede, Lewis, and Trompenaars. Russian business culture has a type of leader (family, clan), the same as cultures of countries of southern Europe and eastern countries. Among countries with similar cultures and significantly higher GDP per capita, Taiwan, South Korea and Portugal should be singled out. It can be very useful for Russia to use the market experience of these countries.The article uses the mechanism of transferring cultural aspects from the micro to the macro level. In particular, the mechanism of objectively arising contradictions between the economy and culture, bureaucracy and innovators is shown.The article describes in detail the elements of Russian business culture: shared values, patterns, and artifacts.

This article is devoted to the study of the implementation of leadership in the management of a modern organization. From the positions of different theories of leadership and the views of well-known experts in the field of organization management, the main approaches to understanding leadership, personal and behavioral characteristics of a leader, types of behavior and styles are considered. The emphasis is placed on the description of transactional and transformational leadership concepts as one of the most promising. The results of the study of leadership styles on the example of two acting managers are presented. Their personal and professional qualities, peculiarities of behavior and influence are analyzed; the dominant leadership style is determined. Organizational and managerial factors are identified. They are as follows: the stage of the organization life cycle and types of organizational culture that affect the level of motivation of managers, which can develop or limit the manifestation of leadership potential.

The research purpose was to develop a comprehensive technology of strategic thinking that ensures the implementation of its structure in relation to a personal trajectory of professional development. The specificity of the tools and methods of analysis recommended in the framework of technology is determined, on the one hand, by their orientation to the consistent implementation of the strategic thinking structure, which necessitates continuity. On the other hand, since we are talking about the development of a personal trajectory, the tools and methods used should be effective not so much in collective as in individual evaluation. In addition, the proposed portfolio of technological tools is adapted for the development of strategic decisions regarding the career (educational, professional) trajectory of personal development. The article discusses such tools for implementing actions in the structure of strategic thinking as trendletters, SPACE analysis and scenario plan.

At the present stage, the need to study the problems of the motivational system of medical staff is exceeded, which is associated with an increase in the burden on medical staff, requirements to improve the quality of medical services, as well as the presence of both regional and intra-regional differences in the amount of remuneration of medical staff.As a result, the study revealed the existence of differences in the level of remuneration of medical organizations in the private and public sectors. It was determined that one of the factors in the growth of medical staff remuneration is an increase in the workload and an increase in the time actually worked, which is an unfavorable trend that affects the decline in the quality of medical services, demotivation and professional burnout.In order to increase the motivation of medical staff, as well as reduce the influence of demotivating factors and the need to develop an effective system of labor rationing is substantiated.

In the article, taking into account the understanding of the existing theoretical and practical base, a model of personal competencies of a HR manager is proposed. The model was obtained as a result of the analysis of the Federal State Educational Standard in the field of training "Personnel Management", professional standards in the field of personnel management, employers' requirements, which are reflected in vacancies of job search sites, as well as implemented models of competencies of companies with weight in the field of personnel management. As a result of the conducted research, a model of personal competencies of a HR manager has been developed. The model consists of three clusters: effective interaction, goal management and change management. For the effective application of this competence model in practice, the authors have developed a methodology for assessing personal competencies for students of the "Personnel Management" training course. This methodology includes three interrelated tools for assessing the student's personal competencies, which are described in this article.

The article examines the phenomenon of the human factor and its place in labor protection, taking into account the provisions of the theory of generations. The ways of motivating employees on the labor market in modern economic conditions to comply with labor protection requirements are proposed. The conducted research allows to expand the understanding of the human factor influence on the transformation of labor protection, taking into account the modern theory of generations. The conclusions and recommendations obtained in the course of the study can be used in the development of measures to preserve human capital amidst digital transformation.

The purpose of the study was to improve the quality of staffing in the sectors of the national economy. The research purpose is achieved through the development of a methodology for the transformation of industrial transport universities into scientific and educational centers of innovative development based on the fractal cluster theory of resource provision of development programs. The article analyzes the main reasons and principles of transformation of educational organizations that provide training of specialists for the transport industry. The possibilities of applying fractal cluster theory to optimize the resources of development programs are considered. A standard methodology for the transformation of educational organizations based on fractal cluster theory is developed. The object of the study is educational organizations that implement professional educational programs for branches of the national economy. The subject of the study is the transformation of educational organizations based on close interaction with business in conditions of resource constraints. The transformation of an educational organization is understood as a set of internal and external transformations that allow for a sustainable transition to scientific and educational centers of innovative development. The study is part of a comprehensive scientific study dedicated to improving the system of industrial transport education, conducted on the basis of the Samara State Transport University.

The article examines the evolution of communication research in the organization amidst modern challenges, such as globalization, rapid changes in technology and cultural differences. The authors emphasize the importance of understanding the basic principles of communication, identifying barriers and developing methods to overcome them. The authors identify several approaches to understanding communication in the organization. The article discusses changes in the forms and methods of communication in the organization caused by modern technology and social networks. The typologization of communication is presented. The article will be of interest to CEOs and managers of organizations, HR specialists, as well as anyone who wants to improve the effectiveness of communication within the company.

The growth of the negative manipulative behavior of the aggressive environment is indicated. There is a wide arsenal of toxic information tools involved for its dominance in the world system of economic relations by means of lies and simulation pressure on representatives of political elites, on economic entities and individuals. There is also falsification and deliberate distortion of events and phenomena. The influence of image formation and its components on the processes of increasing business activity and competitiveness of its subjects is indicated. The author of the article points out the ambiguity of the perception of the new economic reality in the modes of image stability and the implementation of the transversality mechanism when building communication spaces balanced in interests and benefits by subjects based on the implementation of their compensatory resource potentials. The author argues the underestimation of the importance of the hybrid image as a factor of economic growth, constraining the processes of the country's acquisition of economic sovereignty and its achievement of harmonization of intersubjective relations. The idea of the image as an economic category, a subjective factor, and a complex tool for managing the competitiveness of the subject is substantiated. The conceptual apparatus of image formation has been expanded. The following concepts are particularized: hybrid image, imagefario clouds, image protector, image intensity, image sustainability, and image stability.A model of business competitiveness management is proposed by dominating the positive component in the hybrid image of the subject in the interests of strengthening its motivational and communication immunity in the implementation of innovative transformations of various directions and nature on the basis of new marketing and communication platforms with digital resource support.

In modern conditions, operational activity is a basic process in the economic activity of organizations. It is a priority in the organization's activities, since its implementation brings significant income and profit. It is also one of the basic elements of improving the competitiveness of the organization. In this research, the analysis of scientific publications devoted to operational management is carried out. The articles of Russian scientists on the portal Elibrary.ru were used as the basis of the research. The main research purpose was to determine the patterns of development and prospects in the field of operational activity management. Within the framework of the study, the authors identified seven key areas of operational management, reflected in scientific publications of domestic authors. The authors identified the periods of the greatest activity and citation of articles from this area and outlined trends and prospects for the development of operational management.

The article is devoted to the consideration of the prospects for the development of strategic planning in the construction industry on the example of a regional company amidst risks and uncertainty. The author suggests applying the methods of strategic analysis and management decision-making to form an innovative structure of the portfolio of products and services of a construction company during the implementation of the development strategy. Taking advantage of the regional policy of supporting small and medium-sized businesses is becoming an urgent need for the development of a construction company in difficult conditions. The author analyzes the situation in the company based on the results of risk factors that overlapped during the pandemic and sanctions. The conclusion about the need to diversify the portfolio of the construction business with the inclusion of related services and the production of building materials is made. A model of three-phase portfolio modification with access to target strategic development indicators is proposed. A comprehensive system of indicators is recommended. This system takes into account the economic effect for the company, along with the budgetary and social effectiveness of the development program.

The normative-legal framework of trade and production organizations is defined. In the context of the necessity of their adaptability to the conditions of the changing environment a review of approaches to management in the organizations of the named sphere has been conducted. In the course of the description of existing approaches the place of Agile project management in management of trade and production organizations in turbulent economy was determined. Regarding the process approach, the lack of flexibility in changing priorities among the variety of projects implemented in the organization was revealed. Along with the scientometric study, a visualization of the project management stages for trade and production organizations was carried out. It has indicated the points where the influence of external environment factors is recorded.The necessity of application of Agile project approach in management of trade and production organizations has been substantiated. Based on the study of authoritative sources revealed that the Agile approach is an iterative project management methodology. To find answers to the research question, the following research methods were used: text mining and method of article text interpretation, formal-logical tools, and content analysis. The personal experience of the author of the article in project management of trade and production organizations allowed to identify two loops and give a description of the stages in the structure of iterations, called sprints, and taking a cycle of 21 working days. The advantages of Agile management in comparison with the traditional project approach in trade and production organizations have been singled out. The author's conclusion is formulated that in the conditions of turbulence the dynamically changing environment of organization functioning often forces to make adjustments at any stage and in any part of the project realization. In such a case, the linear construction of the project is subject to the risk of irrelevant results in the conditions of the need for cardinal changes, which is a prerequisite for the deep study and formation of adaptive mechanisms for the implementation of flexible approaches in project management.

Improving the quality of life is one of the most priority strategic goals of the country and regions. Thus, the state educational policy and the organization of leisure activities of children and adolescents as its most important component are its key element. The issues of improving the management of the organization of leisure activities of children and adolescents are currently becoming particularly relevant in view of its multidirectional nature, as well as its significance in modern conditions. The article considered the current state and trends in the development of leisure activities of children and adolescents. The authors analyzed the legal regulation of leisure activities of children and adolescents. The analysis of management and organization of leisure activities of children and adolescents in the Lipetsk region is carried out. Management tools and actual problems of the organization of leisure activities of children and adolescents in the framework of the system of additional education in the region are studied. A set of measures to improve the management of the organization of leisure activities of children and adolescents, contributing to improving the quality of life in the Lipetsk region, is developed.