Vol 13, No 3 (2023)

The changed economic reality has brought to the fore the problem of managing innovative transformations in various sectors of the national economy. In the conditions of a mobilization economy, it is necessary to build rational communication fields and accumulate motivational potential by business entities sufficient to ensure their competitiveness and strengthen the economic sovereignty of the Russian socio-economic system as a whole. There is no large-scale transition to a new transformation trajectory. This is due to the uncertainty of understanding where the center of power is located and how it is formed, and what factors determine the effectiveness of innovative transformations in the decision-making process to reach the desired level of competitive status of domestic business. The author substantiates the possibility of building effective models of economic sovereignty management in the socio-economic system by strengthening the motivational and communication immunity of business entities. The article argues for the improvement of the interrelation model of functional and role components in the business change management system. In this model, the emphasis is placed on the formation of motivational and communication immunity of the subject, providing for the increase of behavioral compensatory in adaptation and marketing efforts to gain advantageous competitive positions in a changing market environment. The law of the motivational bubble is proposed. This law links the subjects' motivations, their total internal potential and the amount of innovative inertia of the labor resource.The author's interpretation of the motivational and behavioral boomerang effect arising in the process of managing the marketing behavior of subjects focused on activating the processes of innovative changes in the conditions of turbulence of motivational expectations is presented.The model of managing the competitiveness of business in the socio-economic system in the conditions of the mobilization economy is proposed. This model establishes the interrelations and interdependencies of various participants, i.e. subjects of different segments of the economy, that arise when they build innovation and investment processes in the interests of achieving mutual benefits and gaining economic sovereignty by the system as a whole.

The authors carried out a systematization of traditional approaches to the companies' marketing activities. Traditional approaches to marketing activities are not applicable in the context of structural modernization of the economy due to insufficient flexibility of marketing activities. The solution of this scientific gap is proposed through the development of a framework strategy for marketing activities in the context of structural modernization. The process of marketing activity in the conditions of structural modernization includes the application of a more complex logic of marketing activity itself.The theoretical significance of the conducted research lies in the development of the marketing concept through the justification of the inapplicability of existing approaches to the adaptation of marketing activities in the conditions of structural modernization. The scientific and practical significance of this article lies in the development of applied recommendations in the form of a framework strategy for marketing activities in the context of structural modernization. The research results may be of interest to practitioners in order to use in the activities of modern companies to increase their adaptability to the structural modernization and improve the effectiveness of marketing activities.

In modern conditions of increasing complexity of socio-economic relations, the analysis of company's external environment is an important tool for diagnosing the company's market position.The article reveals the content of the competitive environment, which is constantly undergoing changes. The necessity of carrying out its analysis with mandatory accounting of company's resources is substantiated.The features of the resource-based approach to the analysis of company's competitive environment are considered. These features are as follows: recognition of the primacy and value of economic resources, consideration of their current state and dynamics, identification of systemic links between various environmental factors and their characteristics, coordination and coordination of the internal capabilities of the company with its external conditions. The indicated features reveal the impact of the company's resource provision on strengthening its competitive advantages.Possession of objective information about the competitive environment, obtained through its monitoring and a resource-based approach to its analysis, is the basis for choosing a competitive strategy and a strategy for market adaptation.

The article discusses the problems of implementing the best available technology. The necessity of substantiating an expanded representation of the best available technology in terms of solving many problems related to industrial modernization and eco-oriented development is substantiated. At the present stage of a green economy, the best available technology cannot perform only environmental and technological functions. Clarification of conceptual approaches to the category of the best available technology determines the relevance of the study. The projects on the introduction of the best available technology at metallurgical enterprises are analyzed. As a rule, the accounting documents related to the implementation of the best available technology projects note their technological and environmental efficiency. At the same time, economic efficiency is shown only in fragments. Social, societal, climatic and ideological issues in environmental modernization projects are presented superficially. Often, the implementation of new projects must be coordinated with stakeholders. In this regard, projects of the best available technology can act as a catalyst for increasing the degree of involvement of key stakeholders in decision-making and strengthening control over the implementation of environmental modernization measures of the enterprise. The parameters and types of effectiveness that can be obtained within the framework of environmental modernization of industrial enterprises are determined. The multidirectional nature of the category of the best available technology is revealed. The technological, economic, ecological and climatic, general cultural and ideological aspects related to the implementation of the best available technology projects are detailed.

The relevance of the research topic is due to the importance of agglomerations for the socio-economic system of the region. Today, agglomerations are becoming not only places of maximum concentration of resources, but also points of attraction of investments, poles of territorial growth. The development of agglomerations is due not only to agglomeration effects, but also to the priorities of regional economic policy and spatial development of the constituent entities of the Russian Federation. For the functioning of agglomerations, it is necessary to have clear and competent legislative regulation of their activities both at the federal and regional levels. The authors analyze federal and regional legislation establishing the process of creation and functioning of agglomerations, identify the main problems and draw conclusions about the need for further development of legislation in this direction. All this confirms the high relevance of the study. This article is of interest to researchers in the field of regulatory and organizational process of agglomerations in the Russian Federation.

The article reveals the prospects for the region's economic development through the implementation of a cross-cluster model, which allows to combine the competencies of participants at the junction of industries and technologies in order to develop new industries. Such a model contributes to the formation of poles of growth on its territory through a number of projects and programs in the formation of stable cross-links.For the Kaliningrad region, this model is relevant in modern conditions of economic constraints, which have had a stronger negative impact on the region's economy than on other regions of the Russian Federation due to the specifics of the geographical location of the Kaliningrad region. This forces to look for new ways of socio-economic development of the region, contributing to more efficient economic development in crisis conditions.

Currently, there is a change and reorientation of the approach to the development of the tourism industry in the Russian Federation, in particular due to the transition of the country's economy to new standards of quality of life for people with disabilities. The authors determined that the concept of inclusive tourism is not yet generally accepted and contains a large number of aspects characterizing the process of providing tourist services for people with disabilities.A retrospective analysis of the inclusive tourism development in foreign countries is presented, since in European countries, where the percentage of people with disabilities in relation to the total number is much higher than in Russia, the problem of accessibility of facilities for people with disabilities is practically absent. In addition, many foreign countries provide significant measures of state support for citizens with disabilities.Studying the experience of foreign countries allowed the authors to form recommendations that can be used for the development of inclusive tourism in Russia. The article may be of interest both to researchers who deal with the problems of tourism development, and to representatives of the authorities responsible for the development of affordable tourism in the regions of Russia.

The state of the railway transportation market is considered. Spatial accessibility of the territories of the Russian Federation, export potential, regions' balanced development, the state social and economic stability depend on the level of development of this market. The conducted assessment of the railway transport services market has shown the reasons and constraints hindering the development of the railway transport complex. The analysis of cargo transportation volumes by means of transport is presented. The role of railway transport is particularized. The dynamics of cargo departure and passenger traffic in the context of the districts of the Russian Federation is discussed. The problems of imbalance in infrastructure development are identified. The necessity of prompt solution of the problems of the railway transport services market is proved. Overcoming their negative impact will have a stimulating effect on building new logistics chains, the stability of the transportation market and the sustainable development of the national economy. The directions of development of railway transport include the renewal of infrastructure, the organization of new services, the increase of cargo flows in the eastern direction and the use of digital technology.

It is necessary to solve economic, organizational and managerial tasks in the field of creation and production of a modifying additive in a polymer composite material for petroleum product packaging and its disposal systems in areas of operation characterized by the specifics of climatic conditions formed by low ambient temperature. The research issues are based on the prerequisites of an ecological nature, and, in particular, the problem of garbage in the form of solid household waste. Metal containers for the transportation and storage of petroleum products (fuels and lubricants, etc.), providing the production and household needs of economic entities and the local population of the Arctic and equated territories, are one of the main sources. The scientific novelty of the conducted marketing research consists in substantiating the market for a modifying additive in a polymer composite material that provides improved performance characteristics of containers for petroleum products intended for the northern territories, as well as in assessing the parameters of this market according to the criteria of capacity and dynamics. The results of the study can be used by developers and manufacturers of containers made of polymer materials, providing an opportunity to diversify into new market segments.

The authors consider the state of the fisheries sector of Kamchatka Krai both before and after pandemic, as well as at the beginning of the sanctions (2016-2021). The analysis was carried out according to the following indicators: the companies' number, the average annual number of employees, the dynamics of the agribusiness revenue, the financial result of activities (profit and loss), the dynamics of the profitability level of goods sold, products (works and services) (assets by type of economic activity "fishing and fish farming"). Prospects for the development of the fisheries sector amidst modern market transformations and the implementation of the master plan of the capital of Kamchatka are considered. The prerequisites for the creation of a fish cluster in Kamchatka are presented. They are as follows: extraction in the Kamchatka seas of the main volumes of aquatic biological resources of Russia, the traditional specialization of the region in the extraction and processing of aquatic biological resources, the ice-free port of Petropavlovsk-Kamchatsky and the convenient location of the port of Petropavlovsk-Kamchatsky.

The problem of motivating the population to improve the quality of life and achieve well-being is one of the key ones. Its contributes to the sustainable development of the country. Considering that different social groups have their own ideas about the ways and forms of life, and the way of life depends on the existing motives for the activity of a particular individual, it is important to generalize the accumulated experience and determine the tools that form the motivation system of the population. The author analyzes of Russian households' disposable resources. Based on the considered approaches to the f motives of individuals, a set of tools for the formation of a system of motivation to improve the quality of life and achieve well-being is proposed. The results of the study may be useful to representatives of public authorities, public organizations, and private business.Funding.The article is based on the results of research carried out at the expense of budgetary funds under the state assignment of the Financial University under the Government of the Russian Federation.

The author of the article explores the interaction of price and quality indicators in the management of companies to maximize income through the use of various product marketing strategies. The author substantiates the actively increasing attention to price-quality indicators during the mobilization economy, not only in the field of trade and competition for the right to sell products to buyers in conditions of real decrease in household income, but also when purchasing food and non-food products at the expense of business funds through tenders held by authorized state authorities. The possibilities of the correlation of costs with the quality and sales of products in the formation of pricing policy as a condition for assessing socio-economic security are considered.The regulatory and legal documents ensuring the quality of products are analyzed. The author pays attention to both the current GOST standards and those canceled for comparison of indicators characterizing the quality of products. The quantitative and qualitative indicators of the authorized bodies in the product quality checks carried out for the period 2012-2021, taking into account the norms of the laws under which the control was carried out, are considered.The results of the study may be in demand in legislative and executive authorities in order to improve quality control of products placed in the state reserve, and the formation of pricing policy in the conditions of the mobilization economy and sanctions pressure.FUNDING.The article has been prepared in accordance with the topic of the state task Reg. No. RD 121030500096-5; Reg. No. ICRBS "New challenges and threats to socio-economic security: measures of budgetary and financial regulation".