The components of a journalist's digital identity

the article attempts to determine the basic characteristics / digital personality of a journalist. The theoretical part of the article highlights the interest in the scientific world to the problem of media personality and the lack of a common understanding of which parameters of digital personality are relevant in the context of media digitalization, and how they should be shaped. The social order for a new type of journalist is formulated in general terms. However, an analysis of the survey data (2024 – early 2025, 98 respondents, journalism students from Ural Federal District universities, media educators, and professional journalists aged 18 to 60) revealed a contradiction between the social order and the media actors' vision of the digital personality. Modern journalists do not see all the threats of media digitalization, and they are not ready to use the full range of digital tools to increase the effectiveness of media production and successfully compete with citizen journalists, although they recognize the important role of digital technologies in mass media. It is concluded that it is necessary to adjust the training system for journalism students in higher education in order to help them master the necessary digital tools to counter digital threats and for future successful professionalization and creative self-realization.

digital personality, media personality, journalist, mass media, digitalization, mass media, media space, convergent editorial