Lexical features of German business communication

this article analyzes the lexical features of business communication as a key element of effective interaction in a professional environment. Business communication is considered as a communicative process aimed at solving a problem based on achieving the common interests of communicants and regulated by commercial law, including international law. The research material was samples of German-language business correspondence. The study identified the main types of lexical units involved in the design of oral and written business communication, such as terms, cliches, borrowings, internationalisms and neologisms. It was found that the choice of cliches depends on the genre and structure of business communication. The terminology used relates to the field of economics, management and marketing, which indicates the dominance of these areas in German-speaking business communication. Borrowings, internationalisms, and neologisms are typical of any type of business communication. The widespread use of borrowings from the English language is the result of globalization. Anglicisms can retain their original form, as well as participate in mixed constructions with German lexemes and combinations where lexemes are hyphenated. The appearance of neologisms in the obligatory structural elements of business correspondence reflects the dynamic processes in business communication aimed at improving its effectiveness.

business communication, lexical units, terms, cliches, mixed constructions, internationalisms, borrowings, neologisms