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The Role of Vietnamese Media Language in Shaping Ethnic Self-Consciousness
- Authors: Serbin V.A.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 10(904) (2025)
- Pages: 87-95
- Section: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/352380
- ID: 352380
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Abstract
The paper aims to examine how the language of Vietnamese mass media contributes to the formation of ethnic self-consciousness in the context of digitalization and international integration. The empirical base includes texts from state and alternative media (print and online editions), as well as documented examples of discursive strategies employed in contemporary Vietnamese media space. The methodological framework combines pragmatic and stylistic analysis as well as a comparative approach. The research identifies lexico-stylistic features of official media promoting national unity and strategies employed by alternative platforms that emphasize regional identity. Particular attention is given to the transformation of media language under the influence of lexical borrowing and global media trends.
About the authors
Vladimir Alekseevich Serbin
Moscow State Linguistic University
Author for correspondence.
Email: vietvladimir@gmail.com
PhD in Philology, Associate Professor at the Military Training Center
Russian FederationReferences
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