Evaluativeness as a discursive characteristic: properties and typology

The subject of the work is the content of evaluativeness as a discourse characteristic, reflecting the speaker's subjective attitude to the objects and phenomena of the surrounding reality. The work pays considerable attention to the differentiation of evaluation and evaluativeness. Evaluation is defined as the expression of an individual opinion with a positive, negative or neutral coloring, based on social and cultural norms and experience. Evaluativeness is considered more broadly as a set of linguistic means that make it possible to convey a subjective attitude at various levels of discourse. The goal of the work is a systematization of the evaluativeness concept, including its differentiation from modality and tonality, as well as the description of the types and characteristics of evaluative statements. The work focuses on the description of explicit and implicit forms of evaluation expression, their role in media discourse and their influence on the formation of public opinion. General scientific methods (analysis, synthesis) and logical comparison method can be considered as methods of conducting the work. Thus, evaluativeness is a key characteristic of discourse, influencing its semantics and pragmatics. This category is shown in explicit and implicit forms, each of which plays an important role in creating the axiological structure of the text. The work specifies the differentiation of evaluativeness, modality and tonality. In terms of cognitive and discursive approach, evaluativeness integrates modality aspects (grammatical characteristics) and tonality aspects (emotional and stylistic features), acting as a universal category for the media discourse analysis. The novelty lies in the systematic approach to the analysis of evaluativeness using various linguistic theories and stressing its key elements. The research results can be applied in the study of mechanisms of forming public opinion, the development of methods for analyzing media texts, as well as in teaching linguistics and communication theory.

media discourse, evaluativeness, value, discourse, explicit evaluation, implicit evaluation, sentiment analysis, cognitive and discursive approach, linguistics, evaluation forming