The Role of the English Language in Shaping Global Identity: Challenges and Perspectives

The article analyzes the role of the English language in shaping global identity within the context of modern globalization processes. It examines key challenges arising from its dominant position in international communication, education, and the professional sphere. The study focuses on the phenomenon of linguistic imperialism, the issue of language diversity preservation, and the processes of cultural adaptation and hybridization. Applying a sociolinguistic approach, the author explores the impact of the English language on the self-identification of Russian-speaking users. The study presents research data analyzing language preferences, discursive practices, and attitudes toward English as a means of intercultural communication in an institutional environment. In conclusion the author discusses possible directions for language policy and educational strategies aimed at preserving multilingualism in the context of the global spread of English. The study focuses not only on the spread of English as a lingua franca but also on its impact on the linguistic identity of Russian-speaking users. Its novelty lies in analyzing the perception of the English language among Russian-speaking students and educators, identifying trends in the adaptation of English-language discursive practices, examining the specific influence of English on the institutional identity of Russian-speaking users, and assessing the prospects for language policy and educational strategies in the context of English dominance on a global scale. The process of adapting English-language discursive practices reflects its profound influence on institutional self-definition. The use of English leads to the formation of new speech and cultural norms, as confirmed by research conducted among Russian-speaking participants. The adaptation of English language teaching methods, taking into account intercultural specifics and global changes in communication, is crucial. Digitalization and multimodal communication open new opportunities for learning and using English without the threat of losing linguistic diversity.

ELF, language identity, bilingualism, intercultural communication, institutional environment, multilingualism, language diversity, hybridization, EMI, globalization