Features of verbalization of the creolized text of the magazine "Der Spiegel"

The article is devoted to identifying the features of the verbalization of the cover texts announcing the central article of the magazine at the early stages of its formation. The subject of the study is the structural and functional features of the verbalization of creolized texts. The object of the study is the verbalized element (main and secondary texts-signatures) of the creolized text of the magazine cover. The material for the study was the issues of the German magazine Der Spiegel for 1946-1949 during its formation. Research objectives: to establish the features of the location of the verbalized text of the magazine cover; to identify the specifics of the functioning of the main and auxiliary texts in relation to the non-verbal means of the cover; to determine the structural features of the verbalized text of the magazine cover. The authors consider in detail the role of the main and auxiliary phrases in the organization of the creolized text. Special attention is paid to the choice of the main theme of the magazine cover, determined by the cultural and historical conditions of the magazine's creation. The research was based on methods of structural and functional analysis, as well as methods of generalization, systematization and classification, contextual and component analysis of the conceptual features of the cover. For the first time, the research material is the creolized texts of the cover of Der Spiegel magazine from 1946 to 1948; it is new to identify the specifics of the functioning and choice of linguistic means of the verbalized text in relation to the image and cultural and social conditions of post-war Germany. The main functions of the creolized texts of the journal and the means of their expression are determined. It was found that the traditions of the magazine's cover design were generally laid down from its first issue, however, the design and arrangement of the verbalized text changed over time. The main text stood out graphically and performed nominative, informative and presentative functions. Lexical and stylistic means are not diverse, there is practically no irony, sarcasm, puns; idioms are rarely used. Structurally, there is a wide use of noun phrases. The secondary text supplements, summarizes, clarifies the content of the main text and refers to the content of the announced journal article. The relative inexpressiveness of the verbalized part of the creolized text of the Der Spiegel cover during its formation is partly due to the lack of need to struggle to attract a wide range of readers.

Creoliated text, verbalization, nominative function, informative function, presentative function, nominal phrase, direct nomination, indirect nomination, structure, the idiom