Creating a speech portrait of a modern Chinese teacher in online media

The purpose of the study is to identify the speech characteristics of modern Chinese teachers. The object of the study is the blog(s). Special attention is paid to the visual and auditory design of the video material: the presence of music, the design of the room, the style of the blogger's clothes, the manner of speech. The desire to show their own market attractiveness against the background of competitors, the desire to become popular and have their own audience on the Internet motivates bloggers to show authority in a variety of ways. The research material was two commercials of English language courses on the "bilibili" platform. The coronavirus infection has pushed the Chinese government and private educators to develop online teaching platforms, among which the bilibili video hosting can be cited as example. Users of this platform have the opportunity not only to watch videos, but also to purchase video courses on various topics. The work uses a descriptive method (observation, interpretation, generalization). In the course of the study, the speech analyzer programs Text-Analyzer and Cathoven were used, with the help of which the approximate level of oral text on the CEFR scale was determined. As a result of the analysis, the main features of the speech portrait of the teacher-blogger were highlighted, and the importance of the image on the Internet for attracting an audience was emphasized. The main contribution of the author is a comprehensive study of the image of a modern teacher in Chinese linguoculture. Along with the economic boom and the development of social networks in China, there has been a reassessment of traditional values. The penetration of Western mass culture has had a strong impact on the population, especially on the younger generation, who use the Internet to a greater extent and consume entertainment and educational content. This influence has not spared modern Chinese teachers. Studying the image of a Chinese teacher in modern realities will help to update information about Chinese culture, its synthesis with modern mass culture and traditional Confucian values.

linguopersonology, speech portrait, portraiture, speech portraiture, social media, media, Chinese language, China, blog, teacher