Intermedial "trace" of antiquity in the modern streaming services interface (Aurora Aksnes case)

The article is devoted to a Canvas-video by Norwegian singer Aurora Aksnes (AURORA) on Spotify. The object of this article is the representation of ancient aesthetics in the streaming services interface and an artist's work. The author considers in detail such aspects of the topic as the genesis of intermediality, its connection with ekphrasis in ancient rhetoric, as well as the unconscious nature of borrowing (reconstructing) visual images in new media. The author points out the correlative nature of some artistic means, marking both modern forms of ekphrasis and more conventional examples of its as well. The author analyses the kylix which attributed to the vase painter Apollodoros as a particular example of ancient Greek painting, subconsciously reproduced in the process of imitating ancient aesthetics in a music video. The main conclusions of the article are the presence of a reminiscence of red-figure vase painting in the design of AURORA’s Canvas-video, the metamodern nature of the intermediate message and its potential for generating social communities. A special author's contribution to the research of the topic is the original description of the four levels of message interaction with its intuitive source. The author's literary translations of some of the performer's texts, especially important in the framework of this work, are also given. The scientific novelty of the study lies in the consideration and analysis of hitherto unexplored aspects of public positioning on streaming platforms. A new element in the scientific paradigm is the idea of correlating the influencers' media strategy with the phenomenon of the formation of small social groups (subcultures) on the aesthetic associations basis. At the end of the article, the author lists a number of promising directions for further scientific research: theory and practice of ekphrasis, intermediality and the media strategy method.

aesthesis, intermediality, new media, media strategy, Canvas-video, ekphrasis, AURORA, Spotify, dark academia, subculture