The word order in multicomponent culinary synonyms of the Russian and Chinese languages and its influence on the perception of information about the dish

In the modern world, against the background of globalization, the tendency to carefully preserve regional and national customs is manifested in the growing interest in the culinary traditions of different peoples. Restaurants of national cuisines of different nations are becoming popular in the world; against this background, modeling of optimal ways of gastronomic nomination, which is in demand by business, is relevant. An important component of the formation of ideas about the dish is the order of presentation of information, which is reflected in the order of words. Following stereotypes developed within the framework of other languages and cultures can influence the recipient's perception of information. The object of the study is the influence of ways of presenting information about the composition and qualitative characteristics of a dish on the client's consciousness. The subject is the differences in the order in which information about the dish is presented on the menu in Russian and Chinese. Russian culinary names obtained by the method of continuous sampling from restaurant menus (1319 units), data from a questionnaire aimed at clarifying the preferences of native speakers of the Russian language when choosing a dish (142 questionnaires) are the material of the study. The analysis of the usual word order in elementary phrases that make up culinary names is based on quantitative and descriptive methods. The analysis revealed the most significant differences between the accepted order of information presentation in Russian and Chinese culinary names. The place of lexemes indicating the type of dish, culinary tradition, main ingredients, side dishes and sauces in Russian and Chinese culinary names often does not coincide. Russian, as a language with a free word order, presents a greater variety of types of information structures, while the word order is limited not only by grammatical rules, but also by various traditions of gastronomic nomination adopted in Russian and Chinese cultures. Cultural stereotypes are reflected in the order in which information is provided about cooking methods, dishes and the quality characteristics of the dish. Even in cases where calculating does not lead to errors in the Russian menu, following other people's traditions can cause misunderstanding and laughter, which must be taken into account when nominating a dish.

speech perception, translator's speech activity, word order, syntactic tracing paper, cookery, agreement, management, the copulative model, the attribute model, predicative model