Folklore in Social Networks (Using the Example of Twitter and Telegram)

Folklore is a very old phenomenon that has undergone great changes over the entire period of its existence. The telecommunications revolution has significantly changed our lives, and folklore has undergone the same changes, which has penetrated into the space of digital communications, social networks. This actualized the study of this topic in modern linguistic science. In accordance with the high relevance of this topic, folklore in social networks such as Twitter and Telegram became the object of the article's research. In the course of the work, general scientific methods of induction, deduction, synthesis, abstraction were used, as well as particular methods of linguistic research – descriptive method, typological method, method of formalization and method of logical comparison. Through the conducted research, it was found out that modern folklore has moved into the field of digital communications, where it has been actively developed, many new forms of folklore and channels for its dissemination have appeared. The results of the work can be used as a theoretical basis containing a systematic range of works on folklore, as well as as a basis for practical application when working in the field of Internet communications, public relations, mass media, journalism. Along with the development of society, language also develops, new forms of expression appear, thanks to the mass media it has become much easier to create and distribute them. Folklore is no exception in this sense – it has become one of the means of communication, expression of emotions to describe the current situation on the Internet, the pandemic is a vivid result of that. It has become the main theme of modern folklore since 2020.

Folklore, social network, Internet, pandemic, Covid-19, digitalization, internet folklore, meme, myth - making, media viruses