The phenomenon of "runglish" and its impact on the modern language of youth (experience in content analysis of communication in social networks)

The subject of the study is the degree of influence of "runglish" (mixing Russian and English in speech) on the communication of modern youth. The object of the study is the spoken language of modern youth both in real life and in virtual life. Westernization and Western culture, which absorbs the Russian language, increasingly affects speech and vocabulary among the younger generation, so this problem should be considered both in the structure of live communication and on the Internet. The aim of the research is to study the influence of ”Runglish” on the modern youth language. The tasks are to study the works of scientists on the topic of ”Runglish”, published up to this point, as well as the study of social networks. The goals and objectives define the research methods. The research methods are content analysis and observation. Such a method as content analysis allows us to identify the most frequently used linguistic units used by young people and related to the concept of ”Runglish". The novelty of this work lies in the study of changes in the lexical stock of the younger generation that occurred relatively recently, and the emergence of new slang expressions related to ”runglish”. The results of the study allow us to determine the influence of English words and expressions on the formation of slang constructions and speech changes of modern native speakers of the Russian language. To identify the age aspect of changes in the most passionate and socially active group, to determine further trends in this phenomenon. The Anglicisms identified during the study of social networks make it possible to create a linguistic picture of modern youth and add to the list of new slang expressions that came from the English language. The findings may be useful for further research in the field of social languages, in particular slang as youth jargon.

communication, lexicology, speech behavior, slang, social dialect, linguoculturology, speech portrait, social networks, stylistics, content analysis