No 5 (2025)
Articles
FMV games as a new form of hybrid media
Abstract
The present study is dedicated to the issue of distinguishing FMV games as a specific digital media format. During the research, unique features of FMV games are identified that set them apart from cinema and traditional video games. The article examines FMV games as a controversial and debated phenomenon. An attempt is made to answer whether this form truly represents a unique phenomenon and if it can be classified as a separate form of media. The relevance of the topic is due to the fact that FMV games are a vibrant phenomenon in the interactive entertainment industry, which has its audience, specifics, and ways of interacting with users. This creates a need for a clear theoretical understanding and highlighting it as a new form of hybrid media. In the process of writing the article the author used the methods of comparative, historical, and structural analysis of FMV games, which allowed for the identification of their features and the specifics of their evolution. The scientific novelty of the research lies in the historical analysis and typologization of FMV games based on the principle of the influence of FMV elements on the structure of the works; in the structural analysis of FMV games and an attempt to define FMV games as a separate form of hybrid media that differs from cinema and traditional video games. The author conducted a similar study within the framework of analyzing the nature of interactive films. This study also addresses the structural differences between FMV games and interactive cinema. As a result of the research, the following objectives were achieved: to discover significant differences between FMV games, cinema (including its interactive branch), and traditional video games; to propose a classification of FMV games as "hybrid media"; to analyze the role of the user when interacting with modern FMV games, which differs from the familiar roles of gamer, film viewer, and the specific role of focalizer (in interactive cinema).
Culture and Art. 2025;(5):1-11
1-11
Scheme, model, work, project (analysis of semiotic and epistemic distinctions and connections)
Abstract
The article analyzes the semiotic concepts of sign, knowledge, scheme, model, artwork, project. Three levels of reconstruction of these concepts are indicated: structural (for example, the concept of a sign is defined as a structure containing the actual "sign", its "meaning" and, "denotation"; moreover, in different semiotic concepts, the structure of the sign is different), communicational (communication participants, creation, transmission and understanding of the text), modal in relation to a certain reality of being (linguistic, conditional, virtual, as a simulacrum or, conversely, real). The author implements the stated approach based on a fragment of Mark Twain's work "A Yankee at the Court of King Arthur." In this piece, the listed semiotic concepts are consistently highlighted and reconstructed. The result of the reconstruction is shown in tables for operational purposes and for better visibility. The author discusses the conditionality of the formation of semiotic concepts by time and culture, while semiotic technology differs from humanitarian and historical research involving the reconstruction of the socio-cultural context of semiotic concepts. Considering the conditions for the formation of these concepts, which also include the nature of European culture and its development, the author comes to the hypothesis that the socio-cultural context of semiotic representations that has developed in history is inseparable from their essence, that when it is eliminated, these concepts are reduced to the level of semiotic technology, which Mark Twain used in the novel "Yankees at the Court of King Arthur". The writer has conducted a social experiment in an artistic form to see what happens if the future invades the past, ignoring traditions and people's capabilities. At the end of the article, using the example of a teenage experience, K. Jung illustrates the need to analyze the life context of the concept of a schema. And in many other cases, when it comes to humanitarian research and practice, it is necessary to reconstruct the socio-cultural context of semiotic concepts.
Culture and Art. 2025;(5):12-25
12-25
Traditional Chinese Opera in the 21st Century: “Environmental Theatre”
Abstract
The article examines innovative practices in the development of Yue Opera through the example of the Environmental Theater production New Dragon Gate Inn (2023), directed by the renowned performer Mao Weitao. This production, based on the 1992 film of the same name, integrates elements of traditional Chinese opera and has garnered significant audience interest, overcoming the challenges of the contemporary theater market. The show consistently demonstrates strong box office performance and receives positive reviews, becoming a notable cultural phenomenon. Although traditional forms of Chinese opera, such as Yue Opera, are often perceived by younger audiences as entertainment for the older generation, New Dragon Gate Inn has successfully attracted a younger demographic by aligning with their aesthetic preferences. However, the success of this production remains an isolated case, necessitating a deeper exploration of strategies for the modernization of traditional opera. The study explores the aesthetic logic behind this phenomenon, focusing on the interplay between the deconstruction of traditional forms and the creation of new approaches. The research methodology combines case study analysis and empirical observation of the production, including the reconstruction of stage space, visual design, modernization of the dramatic text, youth-oriented performance style, and the use of digital marketing strategies. The article analyzes how innovative approaches contribute to the dissemination and intercultural influence of traditional opera in the modern context. It concludes that immersive experiences help overcome the traditional constraints of operatic art and promote its modernization. Based on the successful experience of Environmental Theater, the study considers potential sustainable pathways for the further development of Chinese traditional opera, emphasizing the balance between preservation and innovation. The article highlights that the integration of digital technologies, transformation of presentation formats, and active audience engagement open new horizons for expanding the opera’s audience and strengthening cultural dialogue. Furthermore, the study demonstrates how cultural adaptation fosters increased interest in opera among younger generations, promoting its international popularization and sustainable development.
Culture and Art. 2025;(5):26-40
26-40
Everyday Life and the Moscow Metro in Easel Painting and Graphics the mid-1950s-1991.
Abstract
The subject of the research is the reflection of the image of the Moscow metro in works of visual art from the period of 1955-1991, as well as the evolution of artistic representations of urban above-ground transport during this time. At the same time, the task of this article can be considered as the analysis of the space of the capital's metro in works of visual art. The visual material will be examined, including through the prism of the artists' personal attitudes towards the late Soviet metro. Works by artists such as Leonid Soiferits, Alexander Labas, Vladimir Stozharov, Dmitry Zhilyinsky, and Natalia Nesterova have been used as sources. The works of lesser-known authors, such as Heinrich Stopa, Boris Kazakov, and Olga Yanovskaya, are also considered. Written sources include works of fiction and memoirs by Ilya Glazunov. The study employs an iconographic method and a method of stylistic and artistic analysis. Also significant for this article will be the historical-comparative method, which will allow for the discovery of the continuity of artistic images of the 20th century and the art of the past. The main conclusions of the conducted research highlight two main trends in the depiction of the metro in Soviet art during the examined period: lyrical and critical. They emerged at the same time, but by the 1970s, a predominance of critical perception of the metro became apparent. Some artists took the position of an external observer. The novelty of this research lies in the fact that the Moscow metro is viewed not in an architectural and monumental context, but as a space in the works of easel artists. The practical application of the research findings lies in the potential to awaken interest in the study of artistic images of the Moscow metro in a non-architectural context. Additionally, this article may stimulate interest in the history of public transport as a whole.
Culture and Art. 2025;(5):41-55
41-55
"Embodied" design thinking: Western and Eastern approaches
Abstract
The relevance of the research is due to the ignoring of the topic of corporality in Russian Design Studies due to the dominance of the semiotic approach in it. The authors consider the phenomenological theory of architecture, supported by a number of domestic researchers, to be the most productive, from the point of view of revealing the topic of corporality in the design research. The purpose of the article is to identify culturally determined differences in Western and Eastern approaches to "embodied" design thinking in order, ultimately, to be able to assess the prospects for the development of "bodily-oriented" design in Russia. The methodological basis of the research is based on general scientific methods of description and comparison with elements of comparative analysis. In the course of the study, the authors of the article note that English-speaking specialists rely on new approaches in cognitive science of recent decades. Since one of the most important conclusions of post-cognitivism is the idea that meanings are created in a proprioceptive way, Western designers tend to create an environment in such a way that it pushes a person to move and freely explore space. On the other hand, the results of the research of post-cognitivists contributed to the fact that the shape of an object or interface began to be considered by designers in terms of their communicative qualities. From a methodological point of view, the ideas of post-cognitivists contributed to making design more contextual and adaptive. In this regard, there is some kinship between the "Western approach" and the "Eastern approach", however, "embodied" design thinking is considered in the East not just as thinking based on the designer's own bodily experience, but as an instrument of his poetic "resonating" with a single body of the world.
Culture and Art. 2025;(5):56-68
56-68
The image of Russia in the 1990s in D. Astrakhan's film "Everything Will Be All Right": Artistic reflection of social and cultural transformation
Abstract
The subject of this research is Russian feature films from the 1990s that represent the image of Russia amid social and cultural changes, while the focus is on the artistic features and semantic mechanisms of shaping the image of Russia in the film "Everything Will Be Alright." The article examines key aspects of this image's formation: the state of social and cultural uncertainty, moral guidelines during a transitional period, the motive of emigration, the transformation of the family institution, the loss of trust in the state and society, as well as the resilience of the "little man" in an era of the destruction of the familiar world structure. Special attention is given to the analysis of visual and narrative solutions through which the director captures the traumatic experience of transitioning from Soviet to post-Soviet reality. A comparative approach is employed, comparing the image of Russia in "Everything Will Be Alright" with its representation in other social dramas of the 1990s: "Promised Heaven" (1991), "You Are the Only One for Me" (1993), "Window to Paris" (1993), "Brother" (1997), and "The Sharpshooter" (1999). Research methods include the interpretive method (analysis of symbolism, imagery, dialogues, and the film’s dramaturgy), the cultural-historical method (considering the film in the context of the sociocultural situation of the 1990s), the comparative method (comparing Astrakhan's film with other cinematic works of the era), and the hermeneutic method (revealing hidden meanings, tonal nuances, and the author's ethical position). The main findings of the research indicate that Astrakhan's film represents not only an artistic fixation of post-Soviet reality but also an important ethical document of the time, in which the "little man" becomes a central figure of national consciousness. The author's contribution lies in a comprehensive examination of one of the key cinematic works of the 1990s as a representative cultural artifact capable of reflecting and interpreting the sociocultural trauma of the era. The scientific novelty of the research is in the systemic analysis of the presented film as an artistic work that forms an original and underexplored image of Russia in the 1990s, as well as in identifying Dmitry Astrakhan's authorial position, which differs from the dominant narratives of violence, cynicism, and social hopelessness in the cinema of the 1990s.
Culture and Art. 2025;(5):69-84
69-84
The evolution of design aesthetics using the example of postage stamp design in China
Abstract
The author examines the aesthetic evolution of Chinese postage stamps, tracing the connection between traditional cultural elements and modern design trends. The study covers the period from the first "Big Dragon" stamps in 1878 through the revolutionary changes of 1911 to the post-war era, highlighting how stamps reflect China's cultural and political transformations. The research focuses on the harmony of form and content, as well as the synthesis of historical traditions and contemporary design. Using historical, visual, and comparative analysis, the author provides a fresh perspective on the aesthetics of stamp design, a topic that remains underexplored in academic research. A unique aspect of the study is the use of Chinese literary sources, offering an original approach to understanding the evolution of stamp design. The findings reveal that Chinese postage stamps are not merely functional objects but also cultural artifacts that encapsulate national identity and historical memory. They reflect the impact of government reforms, economic shifts, and changing visual aesthetics, serving as a medium for preserving and transmitting cultural heritage. The study concludes that stamps are a valuable resource for understanding the interplay between tradition and modernity in Chinese design, offering insights into the country's historical and cultural evolution. By analyzing the artistic language of stamps, the research demonstrates their role as both artistic expressions and historical documents, bridging the past and present in China's visual culture. This work contributes to the broader understanding of how design aesthetics evolve in response to societal changes, making it a significant addition to the fields of cultural and design studies.
Culture and Art. 2025;(5):85-102
85-102
"Soviet aesthetics" in the design of China and North Korea
Abstract
The study is devoted to the influence of Soviet aesthetics on design in China and North Korea. The relevance of the study is due to the growing interaction between China and Russia, including in the field of design, and the influence of "Soviet aesthetics" is the common design past of our countries. The design of North Korea is also an equally vivid example of the "Soviet aesthetics" in design. The aim is to use the example of the influence of Soviet aesthetics on design in China and North Korea to show how the understanding of design was influenced by the planned economy and the ideology of Marxism. The "Soviet aesthetics" in the article refers to a system of views on design, as well as a set of stylistic techniques determined by these views within two approaches that were originally formed in the USSR – analytical (avant-garde) and socialist realism. The authors of the article rely on the comparative method, analyzing common approaches to design that determine the stylistic features of design products in the USSR, China and North Korea during the period of domination of the planned economy and the influence of Marxist ideologies. Based on the reasoning of VNIITE representatives, the authors formulate the Soviet understanding of design as an activity having a single "invariant" that can be successfully developed in a planned economy "from above", forming a socialist "non-commercial" design model, an alternative to the "commercial" Western model. And although the "Soviet aesthetics" is not without charm, as the experience of the USSR, China during the time of Mao Zedong and North Korea shows, propaganda turns out to be one of the most important promotion mechanisms for the "non-commercial" model, and design functions are sharply narrowed (in graphic design, this is propaganda and labeling). Due to the fact that the customer is the state, a characteristic feature becomes "monostylistic", which limits the creative potential of designers. In addition, due to the fact that under the influence of ideology, the "former basis" was destroyed, and with it the centuries-old culture, art for the masses, although it was based on folk culture (in socialist realism and after it), often acquired the form of "amateur activity".
Culture and Art. 2025;(5):103-119
103-119
The Verbruggens — from religious garland paintings to non-religious ones
Abstract
The subject of this study is the flower garlands created by father and son Gaspar Peeter Verbrugghen I (1635–1681) and Gaspar Peeter Verbrugghen II (1664–1730). The problem of the development of garlands in art, which is the focus of the study, is to identify the transformation that occurs with them, which is clearly visible when comparing the works of Verbrugghen I and Verbrugghen II. The methods used in the work are the following: source, iconographic and stylistic analyses. The scientific novelty is the fact that the Verbruggens were among the most popular flower painters in Flanders, and their talent in decorative painting motivated other artists to continue developing this type of genre. There are literature devoted to garlands, studies of individual paintings and publications concerning biographical details of the artists' lives, yet there are no publications that trace the evolution of the garland using the work of the Verbruggens as an example. The results of the study show that the Verbruggens represent an important milestone in the development of garland painting. From father to son, garland paintings were valued not only for their religious significance but also for their decorative effect. Such paintings were painted not only in Flanders but also in other European countries, and were painted until the 18th century.
Culture and Art. 2025;(5):120-138
120-138
Historical Aspects of the Formation and Development of Chinese Engraving
Abstract
The object of this study is Chinese engraving. The subject of the research is the path of the formation of Chinese engraving. The author examines in detail aspects such as the regional specialization of this art form (engraving of Yangliuqing, Huizhou, Suzhou, Yangjiabu, etc.), as well as its social, artistic, and political significance in the history of China. The study also explores nianhua, traditional images produced through printing. The aim of the research is to identify specific features and patterns in the historical development of engraving in the country. The following methods were used in writing the article: historical, historical-comparative, as well as methods of art analysis. Over time, Chinese woodblock printing developed a pronounced regional specificity, and the range of depicted themes became quite broad. The 20th century marks a completely new stage for Chinese engraving, as during this historical period it was first recognized by the world of high Chinese art. In the early 21st century, engraving continues to develop actively. Moreover, in recent years, increasing attention has been paid to traditional woodblock printing techniques. The successful engagement of young artists in this art form currently allows for the assertion that in the coming years, engraving will continue to play a significant role in the culture of modern China. The scientific novelty of this study lies in the formation of a hypothesis about the future of Chinese engraving, based on the analysis of the historical path of this art and its contemporary trends.
Culture and Art. 2025;(5):139-153
139-153
Musical theaters on social media: an empirical analysis of content strategies
Abstract
The subject of the study is the digital communication strategy of musical theaters on social media platforms "VKontakte" and Telegram. Special attention is given to the content and structure of publications, the visual and semantic filling of content, as well as the ways in which performing arts institutions interact with their audience in the digital environment, algorithmic filtering, and platform logic. The analysis covers the activities of four leading Moscow musical theaters: "Helikon-Opera," MAMT, "New Opera," and the Musical Theater. The goal of the analysis is to identify the features of the content strategy, determine the priority topics and communication approaches, as well as assess the effectiveness of specific sections and formats in terms of their ability to generate interest, engagement, and maintain audience attention over a prolonged period. The methodological foundation is content analysis, which includes categorizing publications into 12 thematic categories, as well as a comparative analysis of the statistical indicators of the theaters’ online activity. The analytical platform Livedune was used as a tool for data collection and processing. The novelty of the research lies in one of the first empirical analyses of the online activity of musical theaters in the Russian segment of social networks. The work is based on the application of analytical tools from the Livedune platform and includes the development of an original classification of content publications into 12 thematic sections. The quantitative analysis showed that publications about backstage and artists provide an average engagement rate of 1.4% to 2.4%, while commercially oriented posts attract less than 0.7%. Significant differences were also identified in the frequency of section usage and types of visual content. This made it possible to determine the most effective forms of online communication. The results obtained can be used by theaters to build individualized strategies for their social media presence, increase audience interest, and integrate online communication into the traditional model of interaction with the audience.
Culture and Art. 2025;(5):154-166
154-166
