Scheme, model, work, project (analysis of semiotic and epistemic distinctions and connections)

The article analyzes the semiotic concepts of sign, knowledge, scheme, model, artwork, project. Three levels of reconstruction of these concepts are indicated: structural (for example, the concept of a sign is defined as a structure containing the actual "sign", its "meaning" and, "denotation"; moreover, in different semiotic concepts, the structure of the sign is different), communicational (communication participants, creation, transmission and understanding of the text), modal in relation to a certain reality of being (linguistic, conditional, virtual, as a simulacrum or, conversely, real). The author implements the stated approach based on a fragment of Mark Twain's work "A Yankee at the Court of King Arthur." In this piece, the listed semiotic concepts are consistently highlighted and reconstructed. The result of the reconstruction is shown in tables for operational purposes and for better visibility. The author discusses the conditionality of the formation of semiotic concepts by time and culture, while semiotic technology differs from humanitarian and historical research involving the reconstruction of the socio-cultural context of semiotic concepts. Considering the conditions for the formation of these concepts, which also include the nature of European culture and its development, the author comes to the hypothesis that the socio-cultural context of semiotic representations that has developed in history is inseparable from their essence, that when it is eliminated, these concepts are reduced to the level of semiotic technology, which Mark Twain used in the novel "Yankees at the Court of King Arthur". The writer has conducted a social experiment in an artistic form to see what happens if the future invades the past, ignoring traditions and people's capabilities. At the end of the article, using the example of a teenage experience, K. Jung illustrates the need to analyze the life context of the concept of a schema. And in many other cases, when it comes to humanitarian research and practice, it is necessary to reconstruct the socio-cultural context of semiotic concepts.

sign, knowledge, scheme, model, composition, project, reconstruction, text, semiotics, art