Brand management as a type management activities

Brand management is one of the most important management tools that allows companies to create and strengthen their brands, increase their value and provide competitive advantages in the market. In today’s world, where competition is only increasing, the ability to effectively manage a brand is becoming a key success factor for any business. Effective brand management requires constant monitoring of the market and consumer needs, adaptation of brand strategy to changing conditions, as well as flexibility and creativity in decision-making. This article discusses the main aspects and features of brand management as a type of management activity, as well as analyzes its role in the successful development of the company in the market.