Brand management as a type management activities
- Авторлар: Veremchuk V.1, Grigoriev N.1
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Мекемелер:
- Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
- Шығарылым: Том 14, № 1 (2024)
- Беттер: 102-106
- Бөлім: Sociology of management
- URL: https://journals.rcsi.science/2223-0092/article/view/255049
- DOI: https://doi.org/10.33693/2223-0092-2024-14-1-102-106
- EDN: https://elibrary.ru/CVYYPM
- ID: 255049
Дәйексөз келтіру
Аннотация
Brand management is one of the most important management tools that allows companies to create and strengthen their brands, increase their value and provide competitive advantages in the market. In today’s world, where competition is only increasing, the ability to effectively manage a brand is becoming a key success factor for any business. Effective brand management requires constant monitoring of the market and consumer needs, adaptation of brand strategy to changing conditions, as well as flexibility and creativity in decision-making. This article discusses the main aspects and features of brand management as a type of management activity, as well as analyzes its role in the successful development of the company in the market.
Негізгі сөздер
Толық мәтін
##article.viewOnOriginalSite##Авторлар туралы
Vladimir Veremchuk
Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
Хат алмасуға жауапты Автор.
Email: mr.veremchuk@mail.ru
SPIN-код: 3410-2318
Dr. Sci. (Sociol.), Professor, Permanent Member of the Dissertation Council on Philosophy and Sociology; Department of Sociology
Ресей, MoscowNikolay Grigoriev
Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
Email: nugrig@mail.ru
SPIN-код: 4192-5228
Cand. Sci. (Philos.), Associate Professor; Associate Professor, Department of Sociology
Ресей, MoscowӘдебиет тізімі
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- Tulchinsky G.L., Terentyeva V.I. Brand management. Branding and working with personnel: A textbook for universities. 2nd ed., rev. and add. Moscow: Yurayt Publishing House, 2021. 255 p.
- Dyer D. Procter & Gamble. The path to success: 165 years of brand building experience. Moscow: Alpina Digital, 2003. 281 p.
- Grigoriev N.Yu. Branding basics: Textbook. 2023. URL: http://scipro.ru/conf/branding23.pdf (data of accesses: 17.12.2023).
- Procter & Gamble «10-K Form, 2019». URL: www.pginvestor.com (data of accesses: 20.12.2023).