Brand management as a type management activities
- Autores: Veremchuk V.1, Grigoriev N.1
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Afiliações:
- Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
- Edição: Volume 14, Nº 1 (2024)
- Páginas: 102-106
- Seção: Sociology of management
- URL: https://journals.rcsi.science/2223-0092/article/view/255049
- DOI: https://doi.org/10.33693/2223-0092-2024-14-1-102-106
- EDN: https://elibrary.ru/CVYYPM
- ID: 255049
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Resumo
Brand management is one of the most important management tools that allows companies to create and strengthen their brands, increase their value and provide competitive advantages in the market. In today’s world, where competition is only increasing, the ability to effectively manage a brand is becoming a key success factor for any business. Effective brand management requires constant monitoring of the market and consumer needs, adaptation of brand strategy to changing conditions, as well as flexibility and creativity in decision-making. This article discusses the main aspects and features of brand management as a type of management activity, as well as analyzes its role in the successful development of the company in the market.
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##article.viewOnOriginalSite##Sobre autores
Vladimir Veremchuk
Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
Autor responsável pela correspondência
Email: mr.veremchuk@mail.ru
Código SPIN: 3410-2318
Dr. Sci. (Sociol.), Professor, Permanent Member of the Dissertation Council on Philosophy and Sociology; Department of Sociology
Rússia, MoscowNikolay Grigoriev
Military University named after Prince Aleksander Nevsky of the Ministry of Defense of the Russian Federation
Email: nugrig@mail.ru
Código SPIN: 4192-5228
Cand. Sci. (Philos.), Associate Professor; Associate Professor, Department of Sociology
Rússia, MoscowBibliografia
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- Grigoriev N.Yu. Branding basics: Textbook. 2023. URL: http://scipro.ru/conf/branding23.pdf (data of accesses: 17.12.2023).
- Procter & Gamble «10-K Form, 2019». URL: www.pginvestor.com (data of accesses: 20.12.2023).