Features of motivation for success among modern youth

In modern psychology, the pursuit of success is considered as one of the fundamental human needs, which reflects recognition in society, receiving high marks for their achievements, a prosperous existence, etc. In adolescence, during the first steps of professional development, motivation is formed to achieve success. The motivation to achieve success contributes to achieving success in a particular activity, which determines the relevance of the chosen research topic. The purpose of the study is a theoretical and empirical study of the motivation of student youth to achieve success in the context of a military conflict. The research used general scientific methods of the theoretical level (analysis, synthesis, systematization, generalization of scientific and theoretical data); empirical methods (questionnaires, surveys); data processing methods, the Chi-square criterion was used to study statistical differences. The study involved 331 students (n=111 boys and n=220 girls) aged 17–20 years. An analysis of the results showed that in conditions of military conflict, young people may experience both a desire to achieve success as a way of self-affirmation, and a desire to avoid failure in order to minimize risks. Statistically significant gender differences in the motivation to achieve success and the motivation to avoid failure among students were identified, due to both individual psychological characteristics and socio-cultural factors. The relevance of the study is in an attempt to understand the impact of the military conflict on the personal motivation of students living through this experience. Military actions can greatly change the perception of the future, goals, and personal achievements, and it is important to understand how this affects the desire for success and the avoidance of failure.