Characters of Russian folk tales in creolized texts (based on advertising and caricature)

this article analyzes Russian folk tale characters in creolized texts using Russian-language caricatures and advertising. The relevance and influence of Russian folk tales on contemporary culture is evident in the use of their characters in creolized texts, such as caricatures and advertising, where traditional images acquire new functions and interpretations. The aim of this study is to examine fairy-tale images and identify the features of their functioning in creolized texts. The article examines traditional images of Russian-language culture: Baba Yaga, Koschei the Deathless, Emelya and Kolobok. Their function in advertising and caricatures is analyzed by examining the source of the fairy tale image in folklore, the frequency of its use, and the peculiarities of its integration into creolized texts. The article also discusses the function of a fairy-tale character as demonstrated in a specific example, the distinctive features that identify an image as belonging to a fairy tale, and the type of visual image. When examining caricatures, the visual component is analyzed, as well as the verbal component from a linguistic perspective. The conclusions obtained during the study are presented at the end of the article.

fairy-tale image, advertising, caricature, creolized text, differential features, fairy-tale characters, Russian folk tales