A comprehensive approach to the analysis of the educational services market

today, globalization and digitalization have a significant impact on the transformation of all the spheres of the life of society, in connection with which education is the main factor in the successful development of the individual and society. The study of the educational services market using an integrated approach today is not just important, but a prerequisite for understanding current trends, identifying possible transformations and the formation of strategies that will contribute to the growth of the competitiveness of educational institutions. The aim of the study is to conduct an analysis of the educational services market. The authors have studied theoretical and practical aspects of the variety of factors that have a significant impact on the dynamics and development of the educational services market. The basis in identifying strategies for market participants and the state is an integrated approach to the analysis of the educational services market. The scientific novelty consists in studying the understanding of demographic, technological, economic, sociocultural and regulatory aspects, which allows us to identify the main trends and challenges that the modern educational services market faces. Marketing, elemental, process approaches, as well as a comprehensive assessment of the competitive position of educational institutions create the basis for making reasonable decisions both at the level of individual organizations and at the state level.

educational services, regulation, digitalization, analysis, integrated approach, factors